Indiegogo Lab Presentation
- 1. 1 © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Indiegogo Lab Shannon Swallow, Josh McClain, Orly Sibony, Pam Mangan #gogolab | @indiegogo
- 2. | Indiegogo | Indiegogo Lab2 Agenda Introduction to Indiegogo Pitch Perks Running & Promoting a Campaign
- 3. | Indiegogo | Indiegogo Lab3 © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Our Purpose We are the world’s funding engine, empowering passionate people and organizations to fund what matters to them.
- 4. | Indiegogo | Indiegogo Lab4
- 5. | Indiegogo | Indiegogo Lab5 • First and largest global platform • Flexible vs. fixed • No application process • Great customer support How is Indiegogo Different
- 6. | Indiegogo | Indiegogo Lab6 What are the benefits of an Indiegogo campaign? Raise money Gain visibility Gauge demand & mitigate risk Connect with your audience
- 7. | Indiegogo | Indiegogo Lab7 The Pitch Goal Video Pitch Text
- 9. | Indiegogo | Indiegogo Lab9 People Want to Give to Successful Projects
- 10. | Indiegogo | Indiegogo Lab10 87% of campaigns that hit their goal exceed it. Setting a Reasonable Goal Raise more than your goal 87% Exceed Goal At Goal 13%
- 11. | Indiegogo | Indiegogo Lab11 Launched campaigns with a pitch video raise 370% more compared to ones without a pitch video. Pitch Video
- 12. | Indiegogo | Indiegogo Lab12 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
- 13. | Indiegogo | Indiegogo Lab13 Video Is Fortune a Wheel? • Answer the who, what when, where, why, and how • Tell your story • Keep it under 3 minutes • Include a strong call to action • Express gratitude
- 14. | Indiegogo | Indiegogo Lab14 Pitch Text • Plan your pitch real estate • Show your project or product • Provide infographics • The more you tell, the more you sell
- 15. | Indiegogo | Indiegogo Lab15 The Perks Purpose of Perks What is a Perk? What Perks Can Accomplish
- 16. | Indiegogo | Indiegogo Lab16 Purpose of Perks Perks can motivate contributors to give out of: • Passion • Pride • Participation On average, campaigns with perks raise 143% more than campaigns without perks.
- 17. | Indiegogo | Indiegogo Lab17 What Are Perks? Good or Product • A physical object • SWAG • Your product
- 18. | Indiegogo | Indiegogo Lab18 What Are Perks? Experience • Event • Recognition • Volunteer • Participation
- 19. | Indiegogo | Indiegogo Lab19 What Are Perks? Digital Good • A song • Subscription to newsletter • Exclusive insight into project’s progress
- 20. | Indiegogo | Indiegogo Lab20 What Are Perks? In-Kind Perk • Dinner with a celebrity or influential individual • Special skill • Access to exclusive places
- 21. | Indiegogo | Indiegogo Lab21 What Can Perks Accomplish? Make contributors feel valued • Thank you letter • A phone call • An expression of gratitude
- 22. | Indiegogo | Indiegogo Lab22 © Copyright Indiegogo. All rights reserved. Confidential & proprietary.
- 23. | Indiegogo | Indiegogo Lab23 What Can Perks Accomplish? Show off participation • T-shirts • SWAG • Creative involvement
- 24. | Indiegogo | Indiegogo Lab24 Think Fulfillment • Do the math on perks pricing (your time counts) • Know how you’ll fulfill at 10 and 10,000 units • Research international shipping
- 25. | Indiegogo | Indiegogo Lab25 Crowdfunding: Running & Promoting a Campaign
- 26. Plan
- 27. | Indiegogo | Indiegogo Lab27 Pre-Launch Build Layers Team • Campaigns with a team raise 339% more than campaigns that run solo Inner Circle • Friends, family, people passionate about the project
- 28. | Indiegogo | Indiegogo Lab28 Pre-Launch Don’t leave your campaign to chance • Ask your team and inner circle how much they’ll give • Know where 30% of your funding will come before you launch
- 29. | Indiegogo | Indiegogo Lab29 Launch When to launch your campaign • Launch on a Monday or Tuesday in the morning • Run your campaign for 21-45 days
- 30. | Indiegogo | Indiegogo Lab30 Launch Email • Email brings in 20% more funding than any other source • Clear call to action • Put up a vacation responder • Add your campaign to your signature
- 31. | Indiegogo | Indiegogo Lab31 Launch Social Media • 22% of a campaign’s funds raised comes from social media • If you don’t have a community on social media, don’t promote through social media • Secure 30% before pushing to the public
- 32. | Indiegogo | Indiegogo Lab32 Launch Indiegogo Campaign • Campaigns with updates raise 286% more funds • Ask your contributor’s feedback —your campaign should act as a point of communication • Don’t spam!
- 33. | Indiegogo | Indiegogo Lab33 Active Engagement Keep up momentum
- 34. | Indiegogo | Indiegogo Lab34 Campaign Completion Finishing Strong • Update frequently until deadline After Deadline • Follow up about fulfillment • Use your campaign for marketing • Thank your contributors • Become part of the Indiegogo community
- 35. 35 Campaigner Field Guide landing.indiegogo.com/iggfieldguide/ Additional Questions support@indiegogo.com Our Team is Here for YOU! | Indiegogo | Indiegogo Lab35
- 36. 36 Thank you