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Oxford Business Elevator 2013/14
An Introduction
to O.B.E.
Oxford Business Elevator 2013/14
Rationale
Referral Networks turn
Success-oriented business
people into a strong team
of networking professionals
………………………
Who work together
to build our businesses
by referral networking
Oxford Business Elevator 2013/14
Rationale
• O.B.E. is a lockout referral club
• ONE member per sector
• Referral network
• Keep business “local”
• Work in collaboration
• Help & support
• Train & develop
• Give feed back
• Have FUN……………………
Oxford Business Elevator 2013/14
• Weekly Meetings
• Network Framework
• Referral System
• Partnerships
• Group Support
• Educational Slots
• Training Opportunities
• Elevator Pitch
What Give You
Oxford Business Elevator 2013/14
Educational Slot
• Weekly - 10 mins
on various
business issues
Training
• Quarterly - ½ day
training on core
business matters
Education
Education
Training
Coaching
Mentoring
Support
Workshops
Buddies
Oxford Business Elevator 2013/14
Weekly Format
• Education slots
• 60 seconds elevator pitch
• 5 minute NEW member pitch
• 10 minute company pitch
• Successes stories
• Membership report
• Level 1 & level 2 referrals
• Testimonials
• New Business contacts
Oxford Business Elevator 2013/14
YOUR 60 Sec Elevator Pitch
• 60 Seconds
• Who you are
• What you do
• The pain you solve
• How you do that
• What's your USP
• Your expertise
• Who are you looking for
60 Second Pitch
Oxford Business Elevator 2013/14
New Members 5 Minute Pitch
Opportunity to:
• Explain what you do
• How you do that
• Why we should use you
• What’s unique about you
• What you are looking for
• Call to action
5 Min Pitch
Oxford Business Elevator 2013/14
Members 10 Minute Pitch
• Showcase your business
• Use case studies
• Expand on benefits
• Explain pain and solutions
• Explain how you add value
• Position yourself as expert
• Ask for referrals
10 Min Pitch
Oxford Business Elevator 2013/14
Your Investment
Joining Fee (Single Payment)
Annual Membership
Subscription
Monthly contribution towards
room and refreshments
TOTAL p.a.
£50
£120
£ 45
£680
Oxford Business Elevator 2013/14
Your Investment
£680 per annum
=
£12.69 per week
=
£1.80 per day
Oxford Business Elevator 2013/14
Commitment
What we expect of YOU
• Attend on weekly basis
• Arrange subs for holidays
• Prepare 60 sec pitch
• Level 1 referrals
• Level 2 referrals
• Thank-you for business
• Testimonials
• Participate… be a go-giver!
Oxford Business Elevator 2013/14
Dress Code
First Impressions Count
• Dress to impress
• Position self as expert
• Be mindful of other
members
• Act in professional
manner
Oxford Business Elevator 2013/14
Level 1 Referrals
Potential new business for a Member
• Has an interest in the referee
• Ready to take next steps
• Has a specific need
• A qualified referral
• Ready to do business
• All contact details
Oxford Business Elevator 2013/14
Someone you think I
should be working with
• A collaborator
• A supplier
• A networker
• An Associate
Level 2 Referrals
Oxford Business Elevator 2013/14
Thank-You for the Business
• Qualify value
• Experience
• Value
• Was the referral what you
were looking for
Business Gained
Oxford Business Elevator 2013/14
GOSH!..... You were great
• Say thank you
• Explain good points
• Explain where things could
be done differently
• SMART testimonials
• That can be used as PR
Testimonials
Oxford Business Elevator 2013/14
• One Member per Sector
• The list is not exhaustive!
• We are looking for:
• Enthusiasm
• Passion
• Willingness to contribute
• If you know a business that is
on the list, we would welcome
them to the group
Introduce Members
Oxford Business Elevator 2013/14
Who is Your Substitute?
• They understand your
business
• They bring a referral
• They have an interest in
the group
• They have a prepared 60
sec pitch
Substitutes
Oxford Business Elevator 2013/14
Promote and GROW the Network
• Invite guests
• Be prepared to welcome
new members
• Attract sectors required
for group
• Be proactive
Visitors Day
Oxford Business Elevator 2013/14
Social Media
Promotion and Marketing
• Proactively market OBE
• Use person social media
for promotion
• Use Facebook marketing
• Share stories
Oxford Business Elevator 2013/14
Business referred between members
2012/13 - £000K
2013/14 - £000K
Results
Oxford Business Elevator 2013/14
Membership
OBE prides itself in keeping a relaxed
but structured approach
Oxford Business Elevator 2013/14
Join Us
Referral Networks really work
Together Everyone Achieves More
AND….. There’s cakes too!

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Induction presentation final

  • 1. Oxford Business Elevator 2013/14 An Introduction to O.B.E.
  • 2. Oxford Business Elevator 2013/14 Rationale Referral Networks turn Success-oriented business people into a strong team of networking professionals ……………………… Who work together to build our businesses by referral networking
  • 3. Oxford Business Elevator 2013/14 Rationale • O.B.E. is a lockout referral club • ONE member per sector • Referral network • Keep business “local” • Work in collaboration • Help & support • Train & develop • Give feed back • Have FUN……………………
  • 4. Oxford Business Elevator 2013/14 • Weekly Meetings • Network Framework • Referral System • Partnerships • Group Support • Educational Slots • Training Opportunities • Elevator Pitch What Give You
  • 5. Oxford Business Elevator 2013/14 Educational Slot • Weekly - 10 mins on various business issues Training • Quarterly - ½ day training on core business matters Education Education Training Coaching Mentoring Support Workshops Buddies
  • 6. Oxford Business Elevator 2013/14 Weekly Format • Education slots • 60 seconds elevator pitch • 5 minute NEW member pitch • 10 minute company pitch • Successes stories • Membership report • Level 1 & level 2 referrals • Testimonials • New Business contacts
  • 7. Oxford Business Elevator 2013/14 YOUR 60 Sec Elevator Pitch • 60 Seconds • Who you are • What you do • The pain you solve • How you do that • What's your USP • Your expertise • Who are you looking for 60 Second Pitch
  • 8. Oxford Business Elevator 2013/14 New Members 5 Minute Pitch Opportunity to: • Explain what you do • How you do that • Why we should use you • What’s unique about you • What you are looking for • Call to action 5 Min Pitch
  • 9. Oxford Business Elevator 2013/14 Members 10 Minute Pitch • Showcase your business • Use case studies • Expand on benefits • Explain pain and solutions • Explain how you add value • Position yourself as expert • Ask for referrals 10 Min Pitch
  • 10. Oxford Business Elevator 2013/14 Your Investment Joining Fee (Single Payment) Annual Membership Subscription Monthly contribution towards room and refreshments TOTAL p.a. £50 £120 £ 45 £680
  • 11. Oxford Business Elevator 2013/14 Your Investment £680 per annum = £12.69 per week = £1.80 per day
  • 12. Oxford Business Elevator 2013/14 Commitment What we expect of YOU • Attend on weekly basis • Arrange subs for holidays • Prepare 60 sec pitch • Level 1 referrals • Level 2 referrals • Thank-you for business • Testimonials • Participate… be a go-giver!
  • 13. Oxford Business Elevator 2013/14 Dress Code First Impressions Count • Dress to impress • Position self as expert • Be mindful of other members • Act in professional manner
  • 14. Oxford Business Elevator 2013/14 Level 1 Referrals Potential new business for a Member • Has an interest in the referee • Ready to take next steps • Has a specific need • A qualified referral • Ready to do business • All contact details
  • 15. Oxford Business Elevator 2013/14 Someone you think I should be working with • A collaborator • A supplier • A networker • An Associate Level 2 Referrals
  • 16. Oxford Business Elevator 2013/14 Thank-You for the Business • Qualify value • Experience • Value • Was the referral what you were looking for Business Gained
  • 17. Oxford Business Elevator 2013/14 GOSH!..... You were great • Say thank you • Explain good points • Explain where things could be done differently • SMART testimonials • That can be used as PR Testimonials
  • 18. Oxford Business Elevator 2013/14 • One Member per Sector • The list is not exhaustive! • We are looking for: • Enthusiasm • Passion • Willingness to contribute • If you know a business that is on the list, we would welcome them to the group Introduce Members
  • 19. Oxford Business Elevator 2013/14 Who is Your Substitute? • They understand your business • They bring a referral • They have an interest in the group • They have a prepared 60 sec pitch Substitutes
  • 20. Oxford Business Elevator 2013/14 Promote and GROW the Network • Invite guests • Be prepared to welcome new members • Attract sectors required for group • Be proactive Visitors Day
  • 21. Oxford Business Elevator 2013/14 Social Media Promotion and Marketing • Proactively market OBE • Use person social media for promotion • Use Facebook marketing • Share stories
  • 22. Oxford Business Elevator 2013/14 Business referred between members 2012/13 - £000K 2013/14 - £000K Results
  • 23. Oxford Business Elevator 2013/14 Membership OBE prides itself in keeping a relaxed but structured approach
  • 24. Oxford Business Elevator 2013/14 Join Us Referral Networks really work Together Everyone Achieves More AND….. There’s cakes too!