This document presents a case study on reengineering towards Software Product Lines (SPL) in the context of the IXM product family at Alcatel-Lucent, highlighting challenges and practices for successful implementation. It emphasizes an incremental and iterative approach that utilizes agile principles to improve product maintainability and customization, demonstrating achieved improvements in core asset establishment and organizational confidence. Key practices include value-driven increment definition and boundary reengineering, which contribute to cost efficiency and risk reduction in SPL adoption.