INFLUENCE RESEARCH
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A survey conducted by Research One Inc. found that 90% of members trust influencer recommendations, with 63% acting on these recommendations by making purchases. Members who workout more frequently are more likely to seek influencer advice, especially for brands associated with Life Time, as 72% of influencers prefer recommending partnered brands. The survey also highlights a significant purchase power among members, totaling over $1 billion in various athletic and health-related categories.
INFLUENCE RESEARCH
- 1. Survey Completed January 26, 2016. Conducted Independently by Research One Inc. 1 Members visit for an hour and a half on every swipe and frequent 1-3 times per week. FROM RESEARCH, WE’VE LEARNED MEMBERS TRUST OUR EMPLOYEES Extremely Trusting Very Trusting Neutral 90% of members are extremely or very trusting of influencer recommendations THE MORE OFTEN MEMBERS WORK OUT, THE MORE INFLUENTIAL THE RECOMMENDATION
- 2. 97% 97% 97% 95% 94% 94% 89% Food/Nutrition Beverages Athletic Apparel Athletic Shoes Sports… Sports… Health/Beauty Influential Not Influential Member Influence When Recommending A Category 97% 97% 96% 95% 95% 91% Brands of Food Brands of Beverage Brands of Apparel Brands of Sports Equipment Brands of Sports Electronics Brands of Health/Beauty Influential Not Influential 2 Member Influence When Recommending A Specific Brand Survey Completed January 26, 2016. Conducted Independently by Research One Inc. CREDENTIALS CARRY CREDIBILITY AREAS OF EXPERTISE
- 3. 3 63% of those members have acted on the recommendation from the Life Time influencer by purchasing the product and/or specific brand 92% of Life Time influencers hear back that their recommendation led to an action or further analysis from the member. Every Time Very Often On Occasion Seldom/ Never 65% of influencers are often asked for a specific product and/or brand recommendation Survey Completed January 26, 2016. Conducted Independently by Research One Inc. INFLUENCE = ACTION DRIVING AWARENESS INCREASES CONSIDERATION
- 4. Extremely Likely More Likely Likely 4 WHERE THE RESEARCH GETS INTERESTING FOR YOU OUR PARTNERS ARE TOP-OF-MIND ✚ 59% of members indicated they have asked an influencer for a recommendation of a SPECIFIC BRAND PROMOTED BY LIFE TIME. 72% of influencers are more likely to recommend brands THAT PARTNER with Life Time vs. those that do not. Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
- 5. 5 MEMBER PURCHASE POWER THE RIGHT MESSAGE AT THE RIGHT TIME TO THE RIGHT MEMBERS 2014 - Prototype Estimate - Source: GfK MRI weighted to Population (000) - Base: All Annual Athletic Shoes Purchased: $368,573,000 Annual Health & Beauty Products Purchased: $234,500,000 Annual Apparel Purchased: $481,414,000
- 6. 6 Dietitians/ Nutritionists 80 Basketball Coaches 325 Life Time Run Coaches/Staff 1,400 LifeSpaSM Technicians 530 Tennis Professionals 300 Life Time Cycle Staff 50 Endurance Coaches 5,400 Kids Care Professionals 3,000 Personal Trainers 3,400 Group Fitness Instructors 3,150 Swim Instructors 2,000 LifeCafe® Employees SEED THE SOURCE ACCESS TO 25,000+ BEST-IN-INDUSTRY INFLUENCERS 62015 Life Time Employee Statistics 188