Influence With The Internet

The document discusses how individuals and organizations can use different social media platforms like blogs, Twitter, and dedicated websites to influence communities, policymakers, and campaigns. It notes that building influence takes a minimum of 6 months and recommends making content and calls to action easy to access through tools like text messages or PixelPipe. The document considers who might be watching social media influence efforts and balances that with discussing how various mediums can help get important messages and information to wider audiences.