Influencing consumer behaviour jo daniels bitc
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The document discusses the role of marketers and consumers, highlighting issues such as confusion, skepticism, and feelings of disempowerment among consumers. It emphasizes the need for marketers to understand these sentiments while also suggesting a positive outlook on opportunities. The quote from Winston Churchill reinforces the theme of perception affecting opportunity.
Influencing consumer behaviour jo daniels bitc
- 1. GOOD MARKETING CONFERENCE JOANNA DANIELS BUSINESS IN THE COMMUNITY www.bitc.org.uk
- 3. Page title, 28pt, Arial Bold THE ROLE OF THE MARKETER? Large text slide, heading 24pt, Arial Bold Body copy 20pt Arial Regular Keep text succinct, et vel molor sit fugiatemque ma in re dolupta voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas expelendit pro doloriorio que non pro tempor andeles autem ipsum di abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun. www.bitc.org.uk
- 7. WE ARE CONFUSED... WE HAVE SELECTIVE HEARING... WE FEEL DISEMPOWERED... WE ARE SCEPTICAL... www.bitc.org.uk
- 9. THEPage title, 28pt, Arial Bold ROLE OF THE CONSUMER? Large text slide, heading 24pt, Arial Bold Body copy 20pt Arial Regular Keep text succinct, et vel molor sit fugiatemque ma in re dolupta voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas expelendit pro doloriorio que non pro tempor andeles autem ipsum di abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun. www.bitc.org.uk
- 10. “The pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” Winston Churchill www.bitc.org.uk