SlideShare a Scribd company logo
WHY EVERY ORGANISATION SHOULD IMPLEMENT AN INTERNAL SOCIAL MEDIA STRATEGY
More and more companies are experiencing the benefits of using social media tools inside the business. With social media, people can connect with each other, easily
update their colleagues, share knowledge and experiences, learn efficiently and collaborate, while management gains tremendously valuable insights into the business.

            Internal Social Media Platforms offer new ways of communication and collaboration inspired by
            social media sites like Facebook, LinkedIn, Dropbox, Wikipedia,Slideshare and Twitter.




           Some findings                                                                                                 Quotes to wake you up:
95% of company knowledge in heads of people                                                                                          “My employees under 33 are leaving the company because they feel they
                                                                                                                                   are being held back in effectiveness due to a lack of and blocking of social
                                                                                                                                   media tools internally”
90% of people are searching for knowledge via internet that is also
available within the company                                                                                                         “Most of my employees don’t use social media, or at least not regularly. I
                                                                                                                                   hear that most conversations with customers will be done via social media in
                                                                                                                                   the near future. But training people in communicating via social media takes
                                                                                                                                   years. What to do?”
92% of executives are using LinkedIn *

                                                                                                                                      “There are no scalable ways to capture ideas. All ideas are locked into
69% of people think that meetings are not productive *                                                                             silos. Ideas can be stolen. How do I prioritise ideas?”




In three years, 20% of business will replace e-mail with social media                                                                “I don’t know about the buzz in the organisation, there are just too many
                                                                                                                                   management layers. I need a way to break down walls, silos and human fire
tools*                                                                                                                             walls”


Millennials make up 35%% of today’s workforce. This figure will rise to
47% by 2014 (BLS.gov)

                                                                                                                i
                                                                                                                         Why every company should use Internal
* Data from: Pew, Gartner, Wall Street Journal, Nielsen, Socialnomics.net                                                social media
            Most important reasons to introduce                                                                           Finding expertise using Internal
                                                                                                                          Social Media is easy. It connects
                                                                                                                                                                                         Millenials will leave the company
                                                                                                                                                                                         if not given the chance to be
            Internal Social Media tools (Managers):                                                                       people cross–company                                           effective with these new ways of
                                                                                                                                                                                         communicating and collaborating
                                                                                                                                                                                         [35% of the current work force are
To find colleagues and let them connect                                                         92%
                                                                                                                                                                                         millenials, rising to 47% in 2014
                                                                                                                                                                                         (BLS.gov)]
An easy way of keeping each other up-to-date                                                    54%
                                                                                                                          You need to make the knowledge                                 The western economy can only
Captures informal knowledge                                                                     48%
                                                                                                                K         in employees’ heads accessible.                                survive by ways of creativity
                                                                                                                          This can be captured informally                                and innovation. Knowledge is
Keeps young employees in the company                                                            37%                       using social media tools                                       everywhere. Capture ideas and
                                                                                                                                                                                         acknowledge ideas using social
Offers a modern way of working and facilitate a new world of working                                                                                                                     media tools.
                                                                                                32%
                                                                                                                         Managers will increasingly be                                   Return on advertising is decreasing
Decreases the amount of e-mail                                                                  21%
                                                                                                                         devalued by their hierarchical                                  and the influence of personal
                                                                                                                         status in favour of their
                                                                                                                                                                            Ad           recommendations is on the increase.
Prepares our employees for external social media participation                                  18%                      contribution to their people and                                Train your people how to use social
                                                                                                                         to the company. With social                                     media networks now, so that they
Social CRM                                                                                      17%                      media tools they can prove their                                are prepared for participating
                                                                                                                         contribution                                                    externally



            Which features are most requested?                                                                           Most popular platforms (in % features covered)

            Microblogging                           Find                                News                           90%* Microsoft SharePoint                                  85%        Jive
                                                    specialists
 78%                                    75%                                    71%                                                 (including 3rd party components)

                                                                                                                       75% Socialtext                                             70%        Newsgator
            Mobile client                           Document                            Blogs
                                                    collaboration
 65%                                    63%                                    54%
                                                                                                                       65% Lotus Connections                                      45% Google apps
            Video and                               Groups                              Activity
            Images                                                                      streams                        35%       Salesforce                                       20% Yammer
41%                                     33%                                    29%
                                                                                                                                 Chatter
            Innovation                              Wiki                                                               n.a.      Various open source
            cooker                                                                                                               platforms
20%                                     12%
                                                                                                               * SharePoint standard + third party components like Attini Social Suite


Disclaimer: Attini Software, Zevenseas and Rapid Circle are innovators of communication and collaboration, specialising in developing products like a Social Suite for SharePoint. We are not 100% objective when it comes to
choosing technology platforms, so it’s OK with us if you think, hey, SharePoint deserves a lower feature coverage number. But make us happy and invite us to convince you otherwise.

                 Attini Software:

                 Banar Road, Pune - 411045, India | www.attinisoftware.com | Emea: Wilgenweg 22c 1031 HV Amsterdam | emea@attinisoftware.com | Asia-Pac: 341
                                                                                                                                                                                                    Infographic created by Rapid Circle
                 Burwood Road Hawthorn Vic 3123, Australia | asia-pacific@attinisoftware.com | Americas: americas@attinisoftware.com

More Related Content

PPTX
Disruptive Trends for OD
PPTX
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
PDF
Social business - why does it matter?
PDF
Social Intranet (R)evolution at Enterprise 2.0 Summit
PDF
EPiServer Whitepaper: The Social Intranet Workbook
PDF
H&K/PRWeek Corporate Survey 2011
PPTX
Networking for Introverts
PPTX
Social media governance
Disruptive Trends for OD
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
Social business - why does it matter?
Social Intranet (R)evolution at Enterprise 2.0 Summit
EPiServer Whitepaper: The Social Intranet Workbook
H&K/PRWeek Corporate Survey 2011
Networking for Introverts
Social media governance

What's hot (19)

PDF
Leadership, Intangibles & Talent Q2 2009 Four Groups
PDF
Digital Rites of Passage - Managing Your Social …
PDF
Idc vendor spotlight_web
PDF
IBM Social Business Behavior
PDF
Social network article nov-dec 2010
PDF
Social Media for CPAs
DOCX
Final report
PDF
Using social network analysis to improve innovation and performance
PDF
PDF
Social Business Maturity Changes How You ______
PPT
Harnessing Collective Intelligence: Shifting Power To The Edge
PDF
Community Management Advice
PPT
SCBT_TA-Networking&Social Tech 2012_Baitong
PDF
Marquard lakhani e lml 2014e journal
DOCX
It leadership telecommuters
PDF
Leveraging Your Links Why Successful Leaders Network
PDF
Social Media Fundamentals, Recruitment
PDF
Making the most of informal social networks
PPT
Social media and knowledge management (in English)
Leadership, Intangibles & Talent Q2 2009 Four Groups
Digital Rites of Passage - Managing Your Social …
Idc vendor spotlight_web
IBM Social Business Behavior
Social network article nov-dec 2010
Social Media for CPAs
Final report
Using social network analysis to improve innovation and performance
Social Business Maturity Changes How You ______
Harnessing Collective Intelligence: Shifting Power To The Edge
Community Management Advice
SCBT_TA-Networking&Social Tech 2012_Baitong
Marquard lakhani e lml 2014e journal
It leadership telecommuters
Leveraging Your Links Why Successful Leaders Network
Social Media Fundamentals, Recruitment
Making the most of informal social networks
Social media and knowledge management (in English)
Ad

Similar to Infographic why every company should implement Internal Social Media attini software en (20)

PDF
How the Business became a Social Business? by Tihomir Cirkvencic. BG, IBM Con...
PDF
Engagement 2.0: Beyond the Firewall
PDF
Engagement 2.0: Beyond the Firewall
PDF
Engagement 2.0: Beyond the Firewall
PPTX
Using Social Media in Learning and Communications
PDF
Working Smarter: Why We Need to be Better Than Ever
PDF
LinkedIn & Facebook Handouts
PDF
Social enterprise final pdf
PPTX
How Social Networks are Delivering on the Failed Promise of Knowledge Management
PDF
Workforce Intelligence and Social Analytics: Opportunity at the Confluence
PPTX
Social Software - Driving Adoption
PPTX
12 Principles of Collaboration
PDF
Social Communications: Delivering winning internal communications programs wi...
PDF
Social enterprise final pdf
PPTX
Teampark and SharePoint 2010 social collaboration
PDF
Getting started with social business
PDF
Smarter Planet V3
PDF
The Future of Social in the Enterprise - by Alan Lepofsky and Dion Hinchcliffe
PDF
Social media pres_05-26-2010 (1)
PDF
Digital Watercooler
How the Business became a Social Business? by Tihomir Cirkvencic. BG, IBM Con...
Engagement 2.0: Beyond the Firewall
Engagement 2.0: Beyond the Firewall
Engagement 2.0: Beyond the Firewall
Using Social Media in Learning and Communications
Working Smarter: Why We Need to be Better Than Ever
LinkedIn & Facebook Handouts
Social enterprise final pdf
How Social Networks are Delivering on the Failed Promise of Knowledge Management
Workforce Intelligence and Social Analytics: Opportunity at the Confluence
Social Software - Driving Adoption
12 Principles of Collaboration
Social Communications: Delivering winning internal communications programs wi...
Social enterprise final pdf
Teampark and SharePoint 2010 social collaboration
Getting started with social business
Smarter Planet V3
The Future of Social in the Enterprise - by Alan Lepofsky and Dion Hinchcliffe
Social media pres_05-26-2010 (1)
Digital Watercooler
Ad

More from Wilco Turnhout (20)

PDF
Klantcase Rapid Circle - Arkin
PDF
Meten werkstijl en productiviteit obv Office 365 - Organisational Pulse - Rap...
PDF
10 valkuilen algemeen
PDF
IG Instant Intranet - Rapid Circle
PDF
Student en docentportaal op basis van Office 365 infographic - Rapid Circle...
PDF
Uitnodiging Roundtable Zorg | 12 februari 2015 | Over de toegevoegde waarde v...
PDF
Uitnodiging Roundtable Zorg | 21 augustus | Hoe zorgmedewerkers en cliënten s...
PPTX
Instant Intranet | Binnen één dag geïmplementeerd
PPTX
In 7 stappen tot succes met yammer
PDF
Infographic Why Office 365 within healthcare - 2014 - patient portal - digita...
PDF
Uitnodiging Roundtable Zorg - Office 365 voor de zorg - Medewerkersportaal en...
PDF
Infographic waarom office 365 binnen zorg 2014 - clientenportaal - medewerk...
PDF
Uitnodiging 'De Digitale Werkplek en Clientenportaal voor de Zorg op basis va...
PDF
Waarom Office 365 voor logistiek, facilities, hospitality en consumenten dien...
PDF
Waarom Office 365 for operators and blue collar workers - Social Intranet …
PDF
Get Back in the Box - Herbouw uw intranet obv SharePoint 2013 en office 365 v...
PDF
Uitnodiging roundtable Rapid Circle/Zevenseas. SharePoint 2013 verandert alle...
PDF
Rapid Circle Roundtable - Mobiele Sociale Werkplek en Sociaal Intranet voor Z...
PDF
Uitnodiging Rapid Circle roundtable - Mobiele Sociale Werkplek en Sociaal Int...
PPTX
Presentatie Retail Roundtable - Sociaal Intranet en Mobile Digital Workplace
Klantcase Rapid Circle - Arkin
Meten werkstijl en productiviteit obv Office 365 - Organisational Pulse - Rap...
10 valkuilen algemeen
IG Instant Intranet - Rapid Circle
Student en docentportaal op basis van Office 365 infographic - Rapid Circle...
Uitnodiging Roundtable Zorg | 12 februari 2015 | Over de toegevoegde waarde v...
Uitnodiging Roundtable Zorg | 21 augustus | Hoe zorgmedewerkers en cliënten s...
Instant Intranet | Binnen één dag geïmplementeerd
In 7 stappen tot succes met yammer
Infographic Why Office 365 within healthcare - 2014 - patient portal - digita...
Uitnodiging Roundtable Zorg - Office 365 voor de zorg - Medewerkersportaal en...
Infographic waarom office 365 binnen zorg 2014 - clientenportaal - medewerk...
Uitnodiging 'De Digitale Werkplek en Clientenportaal voor de Zorg op basis va...
Waarom Office 365 voor logistiek, facilities, hospitality en consumenten dien...
Waarom Office 365 for operators and blue collar workers - Social Intranet …
Get Back in the Box - Herbouw uw intranet obv SharePoint 2013 en office 365 v...
Uitnodiging roundtable Rapid Circle/Zevenseas. SharePoint 2013 verandert alle...
Rapid Circle Roundtable - Mobiele Sociale Werkplek en Sociaal Intranet voor Z...
Uitnodiging Rapid Circle roundtable - Mobiele Sociale Werkplek en Sociaal Int...
Presentatie Retail Roundtable - Sociaal Intranet en Mobile Digital Workplace

Recently uploaded (20)

PPT
Chapter four Project-Preparation material
PPTX
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
PDF
Training And Development of Employee .pdf
PPTX
HR Introduction Slide (1).pptx on hr intro
PDF
WRN_Investor_Presentation_August 2025.pdf
PPT
340036916-American-Literature-Literary-Period-Overview.ppt
PDF
Business model innovation report 2022.pdf
PPTX
Amazon (Business Studies) management studies
PDF
Deliverable file - Regulatory guideline analysis.pdf
PPTX
ICG2025_ICG 6th steering committee 30-8-24.pptx
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
PPTX
New Microsoft PowerPoint Presentation - Copy.pptx
DOCX
Business Management - unit 1 and 2
PPTX
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
PDF
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
PDF
COST SHEET- Tender and Quotation unit 2.pdf
PPTX
Lecture (1)-Introduction.pptx business communication
DOCX
unit 2 cost accounting- Tender and Quotation & Reconciliation Statement
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PDF
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
Chapter four Project-Preparation material
The Marketing Journey - Tracey Phillips - Marketing Matters 7-2025.pptx
Training And Development of Employee .pdf
HR Introduction Slide (1).pptx on hr intro
WRN_Investor_Presentation_August 2025.pdf
340036916-American-Literature-Literary-Period-Overview.ppt
Business model innovation report 2022.pdf
Amazon (Business Studies) management studies
Deliverable file - Regulatory guideline analysis.pdf
ICG2025_ICG 6th steering committee 30-8-24.pptx
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
New Microsoft PowerPoint Presentation - Copy.pptx
Business Management - unit 1 and 2
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
COST SHEET- Tender and Quotation unit 2.pdf
Lecture (1)-Introduction.pptx business communication
unit 2 cost accounting- Tender and Quotation & Reconciliation Statement
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise

Infographic why every company should implement Internal Social Media attini software en

  • 1. WHY EVERY ORGANISATION SHOULD IMPLEMENT AN INTERNAL SOCIAL MEDIA STRATEGY More and more companies are experiencing the benefits of using social media tools inside the business. With social media, people can connect with each other, easily update their colleagues, share knowledge and experiences, learn efficiently and collaborate, while management gains tremendously valuable insights into the business. Internal Social Media Platforms offer new ways of communication and collaboration inspired by social media sites like Facebook, LinkedIn, Dropbox, Wikipedia,Slideshare and Twitter. Some findings Quotes to wake you up: 95% of company knowledge in heads of people “My employees under 33 are leaving the company because they feel they are being held back in effectiveness due to a lack of and blocking of social media tools internally” 90% of people are searching for knowledge via internet that is also available within the company “Most of my employees don’t use social media, or at least not regularly. I hear that most conversations with customers will be done via social media in the near future. But training people in communicating via social media takes years. What to do?” 92% of executives are using LinkedIn * “There are no scalable ways to capture ideas. All ideas are locked into 69% of people think that meetings are not productive * silos. Ideas can be stolen. How do I prioritise ideas?” In three years, 20% of business will replace e-mail with social media “I don’t know about the buzz in the organisation, there are just too many management layers. I need a way to break down walls, silos and human fire tools* walls” Millennials make up 35%% of today’s workforce. This figure will rise to 47% by 2014 (BLS.gov) i Why every company should use Internal * Data from: Pew, Gartner, Wall Street Journal, Nielsen, Socialnomics.net social media Most important reasons to introduce Finding expertise using Internal Social Media is easy. It connects Millenials will leave the company if not given the chance to be Internal Social Media tools (Managers): people cross–company effective with these new ways of communicating and collaborating [35% of the current work force are To find colleagues and let them connect 92% millenials, rising to 47% in 2014 (BLS.gov)] An easy way of keeping each other up-to-date 54% You need to make the knowledge The western economy can only Captures informal knowledge 48% K in employees’ heads accessible. survive by ways of creativity This can be captured informally and innovation. Knowledge is Keeps young employees in the company 37% using social media tools everywhere. Capture ideas and acknowledge ideas using social Offers a modern way of working and facilitate a new world of working media tools. 32% Managers will increasingly be Return on advertising is decreasing Decreases the amount of e-mail 21% devalued by their hierarchical and the influence of personal status in favour of their Ad recommendations is on the increase. Prepares our employees for external social media participation 18% contribution to their people and Train your people how to use social to the company. With social media networks now, so that they Social CRM 17% media tools they can prove their are prepared for participating contribution externally Which features are most requested? Most popular platforms (in % features covered) Microblogging Find News 90%* Microsoft SharePoint 85% Jive specialists 78% 75% 71% (including 3rd party components) 75% Socialtext 70% Newsgator Mobile client Document Blogs collaboration 65% 63% 54% 65% Lotus Connections 45% Google apps Video and Groups Activity Images streams 35% Salesforce 20% Yammer 41% 33% 29% Chatter Innovation Wiki n.a. Various open source cooker platforms 20% 12% * SharePoint standard + third party components like Attini Social Suite Disclaimer: Attini Software, Zevenseas and Rapid Circle are innovators of communication and collaboration, specialising in developing products like a Social Suite for SharePoint. We are not 100% objective when it comes to choosing technology platforms, so it’s OK with us if you think, hey, SharePoint deserves a lower feature coverage number. But make us happy and invite us to convince you otherwise. Attini Software: Banar Road, Pune - 411045, India | www.attinisoftware.com | Emea: Wilgenweg 22c 1031 HV Amsterdam | emea@attinisoftware.com | Asia-Pac: 341 Infographic created by Rapid Circle Burwood Road Hawthorn Vic 3123, Australia | asia-pacific@attinisoftware.com | Americas: americas@attinisoftware.com