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Information
Architecture for
SharePoint
Johanna Dietrich & Andrew J Wright

#ia4sp
Why are you here?
Because…

You use SharePoint
 •  … and you’ve had problems in the past

You hear things like:
 •  “I know it’s there but I can’t find it”
 •  “The intranet doesn’t work”
 •  “I don’t get it” – new employee
You want to make
your SharePoint site better.
Information architecture n.

             The combination of organization, labeling,
             search, and navigation systems within web sites
             and intranets.




* Excerpt from Information Architecture for the World Wide Web by Peter Morville & Louis Rosenfeld
SharePoint is a powerful* tool
 ü  Sites
 ü  Communities
 ü  Content
 ü  Search        * when you have a plan	

   Plan
 ü  Insights
 ü  Composites
The Plan
•  Context and users
•  Content analysis
•  Labeling and navigation
•  Content attributes
•  Search
•  Evaluation
Context	

                        Information	

                        Architecture	





Users	

                    Content
Users

•  Develop a list of audiences/users
•  Identify the tasks and/or information
   needs of each group
User research methods




            http://nform.com/cards
Context

Define your context by answering
these questions:
 •  What is the purpose of your site?
   •  Be specific
 •  What expectations exist for your site?
Broader Context

•  Resourcing (budget, hardware,
   software, people, expertise)
•  Timelines
•  Technology
Content
•  Content review
 •  Inventory
 •  Analysis

•  Content ownership
•  Content planning
•  Content migration
Content Review
                  Content             Content
                 Inventory            Analysis
Can be
Automated
Must be
Manual
Details     •  a list of all   •  the current state of
               current            the content
               content         •  whether content can
                                  be leveraged, deleted
                                  or archived
                               •  content gaps
Information Architecture for SharePoint
A completed content
 analysis will allow you to:
•  evaluate the volume and quality of existing
   content
•  identify :
   •  content owners
   •  the structures in which the content resides
   •  types of content
   •  file types
   •  content duplication, and
   •  content gaps
Content Owners


•  Identify
•  Confirm
•  Engage them early
Migration
Options for planning content migration

               Manual

               Hybrid

               Automated
Migration Considerations
•  Volume of content
 •  By type
 •  By location on current site
•  Site structure similarity
•  Types of resources available
Migration Considerations


 •  State of content
 •  Types of resources available
    (technical vs. business/content
    owners)
Organizing Content

•  There is no single “right” way
•  Understand the user’s perspective
•  Laying the groundwork for navigation
http://www.flickr.com/photos/sewpixie/2408704780/
Navigation Types


Structural	





                              Associative	


                * Adapted from Fiorito and Dalton’s model, after James Kalbach
Global Navigation

•  Easy access to top level categories
•  Takes the form of SharePoint sites
•  Backbone of your IA
http://www.ibm.com/ibm/green/data_center.html
Local Navigation

•  Browse more specific categories
•  Sites, pages, document libraries*,
   lists*, discussions*, …
•  Only show what’s relevant
Information Architecture for SharePoint
Associative
        Navigation

•  Teleport between topic areas
•  Push related content
http://www.bbc.co.uk/news/science-environment-16657122
“My Links”

•  We all play “favourites”
•  Provide personalized shortcuts
Labels

•  Headings, link text, and navigation
•  Speak the language of the end-users
•  Validate and Evaluate
<title>Metadata</title>

•  Data about data.
•  Taxonomy or Folksonomy?
•  Managed Metadata
   ( a.k.a. controlled vocabularies )
Ya, but what’s metadata
       good for?
It’s good for…

•  Defining meaningful Content Types
•  Effective document storage and
   document retrieval
•  Associative navigation
Search


•  Search is only as good as the
   information it has to work with
   (Garbage IN = Garbage OUT)
What is…
Garbage*                                              Not Garbage
 •    Expired content                                    •     Meaningful, healthy content

 •    Poorly named pages and sites                       •     Clear, concise page titles

 •    Overuse of “Create site” button                    •     A sitemap that users understand

 •    Absence of metadata                                •     Consistent metadata application

 •    Inconsistent metadata                              •     Managed metadata terms
      (a.k.a. Tagging free-for-all)




                    * Not necessarily “garbage,” just not very good for SharePoint search
Scopes = Structure + Content Types	


Refiners = Metadata	

          Results = Content	





 Metadata + Structure + Content = a great SP search experience
Context	

       Investigated Context



  Users	

        Researched Users


Content	

   Inventoried/Analyzed Content




                                            Evaluate
                  Planned Migration


                  Organized Content


                 Created Navigation


                  Defined Metadata


                Defined Content Types
Takeaways

•  Plan to plan.
•  Don’t assume anything
•  SharePoint doesn’t manage itself.
•  Follow the process.
SharePoint is a powerful* tool

             * when you have a plan	

   Plan
Thank you.


Andrew J Wright
    andrew.wright@nform.com | @andrewjwright


Johanna Dietrich
    johanna.dietrich@nform.com

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Information Architecture for SharePoint