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Session 5: Demystifying Content Types:
  Four Key Content Types to Leverage
Welcome




           John Challis             Jill Hannemann
             CEO/CTO                     Principal
     john@conceptsearching.com     jhannemann@ppc.com

            Don Miller
      VP of Business Development
     donm@conceptsearching.com



                                                        2
About Concept Searching
•   Company founded in 2002
     •     Product launched in 2003
     •     Focus on management of structured and unstructured
           information
•   Technology
     •     Delivered as a web service
     •     Automatic concept identification, content tagging, auto-
           classification, taxonomy management
     •     Only statistical vendor that can extract conceptual metadata
•   2009 and 2010 ‘100 Companies that Matter in KM’ (KM World
    Magazine) and Trend Setting product of 2009 and 2010
•   Authority to Operate Enterprise wide USAF and Enterprise wide
    NETCON US Army
•   Locations: US, UK, & South Africa
•   Client base: Fortune 500/1000 organizations
•   Managed Partner under Microsoft global ISV Program - “go to
    partner” for Microsoft for auto-classification and taxonomy
    management
•   Microsoft Enterprise Search ISV , FAST Partner
•   Product Suite: conceptSearch, conceptTaxonomyManager,
    conceptClassifier, conceptClassifier for SharePoint,
    contentTypeUpdater for SharePoint

                                                                          3
About PPC

                                                        1,200-person
                                                multi-disciplinary team of
      Energy/Environment
Green strategies for government                scientific & technical experts
         and industry:                          Scientific subject matter experts
    Air quality and climate change             Systems engineers and architects
    Greenhouse gas reduction                    Policy and regulatory specialists
       Carbon management                      Project management professionals
   Environmental risk mitigation            Certified Information technology experts
 Environmental impacts of transport                 Security professionals
 Information and data management
                                                                         Information Management
                                  Infrastructure
                                                                       Master Data Management and Data
                           Systems Engineering and Technical
                                                                                   Governance
                                    Assistance (SETA)
                                                                            Business Intelligence
                              Capability Maturity Model
                                                                         Adaptive Data Warehousing
                                   Integration (CMMI)
                                                                           Enterprise Architecture
                             Earned Value Management
                                                                      Infrastructure Systems Engineering
                             Configuration Management
                                                                          Knowledge Management
                            Technical and Advisory Support
                                                                              Portal Solutions
                             Independent Verification &
                                                                       Enterprise Content Management
                                    Validation (IV&V)
                                                                        IT Optimization/Virtualization



                                                                                                            4
Agenda

•   Welcome and Introductions
•   Definition: Content Types
•   Why Use Content Types?
•   Anatomy of a Content Type
•   Four Key Content Types
•   Developing New Content Types




                                   5
What are Content Types?




This is a content type.




Content Type: a reusable collection of settings to
be applied to a certain category of content.

                                                     6
Why Use Content Types?

• Centralized management of content in a
  meaningful way
• Improve the user experience for content creation
  and management
• Improve the search, browse, or filtering
  experience for content retrieval
• Ensure proper metadata fields are being applied
  to a specific type of content


                                                7
Business Cases

• Company A
  – Creates team sites for all projects: encourages staff to
    build upon past work
  – The ‘Approved Project Deliverable’ content type was
    developed with metadata columns of author, technical
    expertise, and approved date


• Company B
  – Internal policies are published through department sites
  – To increase the efficiency, a ‘Policy’ content type was
    developed

                                                               8
Anatomy of a Content Type

• Site Settings > Galleries > Site Content Types




                                                   9
Anatomy of a Content Type

• Out of the box Parent content types provide a template
  to creating new content types
• Create your own groups for better organization




                                                       10
Anatomy of a Content Type

• Default parent content
  types can include:
  – Documents
  – Lists
  – Document sets
  – Article pages
  – Publishing pages
  – Folders
  – Custom content types

                            11
Anatomy of a Content Type

• Edit Settings:
  – Document
    template
  – Workflow
  – Policy and Audit
    Settings
  – Metadata Columns
     • Term Sets




                            12
Four Key Content Types



          Company Document
          Sensitive Information
                 Records
                  Policy


                                  13
Company Document

• Replaces the generic “document” content type that is
  applied to every library
• Enforce global metadata across site collection
• Basic metadata fields applied
   – Ideally managed metadata columns




                                                         14
Sensitive Information

• Used for documents that include sensitive
  information such as:
  – Personally Identifiable Information
  – Health Information Privacy (HIPAA)
  – Security Classifications
• Control access and security
• Apply workflow and document management
• Manage search and retrieval

                                              15
Records

• Documents or artifacts requiring a schedule for
  retention
• Apply workflow against content type to enact
  schedule
• Apply metadata to manage a record throughout
  its lifecycle
• Records center consumes content types for
  retention schedules, organization, and auditing


                                                16
Policy

• Sharing Policies: one of the most valued uses of
  an intranet1
• Allow users to find policies housed throughout
  the SharePoint sites
• Enable aggregation of all policies
• Indicate specific metadata such as:
  – Department of ownership
  – Version
  – Expiration Date
                          Source: World Wide Intranet Challenge Survey, 2011.
                                                                      17
Developing New Content Types

• Content types should be considered as a solution
  if they:
  – Improve the user experience for content creation and
    management
  – Improve the search, browse, or filtering experience
    for content retrieval
  – Ensure proper metadata fields are being applied to a
    specific type of content



                                                      18
Developing New Content Types

                                  Define New
                                 Content Type



             Apply                                         Will content
          changes to                                         type be
            root site                                       reused in
           collection                                      many lists or
         content type                                       libraries?




                 Apply content
                                                Build content
                     type to
                                                 type at root
                  appropriate
                                                site collection
                     lists or
                                                     level
                    libraries



                                                                           19
Best Practices

• Apply structure to unstructured content
• The greater likelihood for reuse, the greater the use
  case for the content type
• Build at the root level of the site collection
• Content types can also be synchronized with other
  site collections for reuse
• Changes made to the content type will propagate to
  the lists and libraries where the content type is in
  use
• Use content types to implement governance

                                                     20
Concept Searching Demo



John Challis, Founder
johnc@conceptsearching.com


Don Miller, VP of Business Development
(408) 828-3400
donm@conceptsearching.com




                                         21
Concept Searching Demo

• Demonstration of automatically updating
  Content Types
• Demonstration of automatic application of
  policies




                                              22
Webinar Series Recap
Designing Taxonomy and Metadata for SharePoint:
May 18th - 11:30am-12:30pm EST
Learn core principles behind designing a business taxonomy and metadata schema that will provide the foundation for SharePoint information architecture. Explore
how the schema can be translated into a tool such as conceptClassifier for SharePoint and the benefits of automatic content tagging from the schema. Business
taxonomies organize unstructured and distributed content into a consistent, structured schema; presenting a 'big picture' of enterprise information. Business
taxonomies can also enrich the capabilities of search tools and can be used to drive business processes. We will also discuss why business taxonomy is becoming such
an integral component to any SharePoint 2010 deployment and how metadata and taxonomies can be used to improve not only search, ut records management,
compliance, and data privacy challenges.

Designing Information Architecture for SharePoint: Making Sense in a World of SharePoint Architecture:
June 29th - 11:30am-12:30pm EST
Initial configuration of SharePoint 2010 information architecture can seem daunting navigating between collections, sites, lists, libraries, and web parts. This session will
discuss how to implement a taxonomy and metadata schema to begin the functional planning of how users will interact with the various elements set up within a
SharePoint environment. We also look at the out of the box functionality around the SharePoint 2010 Term Store and when to use a Third-Party tool such as Concept
Searching’s conceptClassifier for SharePoint to drive value and deliver a superior end user experience.

Leveraging Taxonomy Term Store for SharePoint: Defining a Multi-taxonomy Structure for Content Management:
August 10th - 11:30am-12:30pm EST
This webinar will focus on providing strategy and best practices to designing a taxonomy and metadata schema to work with the Term Store for SharePoint 2010. There
are a number of ways to manage content by leveraging this new service, whether the intent is for social collaboration or rigid categorization. PPC will review the
different strategies you may take to leverage the Term Store effectively and in a manner that suits the business objectives and culture of your organization. We also
review the difference between proprietary taxonomy solutions that replace the term store and those that integrate natively with the term store and why that is
important to both end users and the Enterprise. Concept Searching will demonstrate their Term Store integrated Taxonomy and Auto-Classification solution that
leverage PPC’s strategy and best practices.

SharePoint Governance: Managing Content Sprawl:
September 14th - 11:30am-12:30pm EST
Once deployed within your company, SharePoint's popularity has the potential to become viral. This session will focus on how to apply a governance strategy against
the SharePoint sites and objects, and how best to manage user expectations for leveraging SharePoint within your company. We also look at how using Concept
Searching’s Concept Classifier for SharePoint you might automate much of the process designed to deliver a consistent user experience at retrieval time using
taxonomy and automatic content tagging. Furthermore we explore using the tool to apply your Governance strategy to identify and lock down sensitive information
such as PII from being published on uncontrolled portals.


                                                                                                                                                                     23
Questions & Answers




                      24
Thank You




            John Challis             Jill Hannemann
              CEO/CTO                     Principal
      john@conceptsearching.com     jhannemann@ppc.com

             Don Miller
       VP of Business Development
      donm@conceptsearching.com



                                                         25
Webinar Series 2012

Next PPC and Concept Searching webinar series
coming soon in early 2012.

Bringing you more expert advice and best practices
in metadata and information management for
SharePoint 2010.




                                                26

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Expert Webinar Series 5: "De-mystifying Content Types - Four Key Content Types to Leverage"

  • 1. Session 5: Demystifying Content Types: Four Key Content Types to Leverage
  • 2. Welcome John Challis Jill Hannemann CEO/CTO Principal john@conceptsearching.com jhannemann@ppc.com Don Miller VP of Business Development donm@conceptsearching.com 2
  • 3. About Concept Searching • Company founded in 2002 • Product launched in 2003 • Focus on management of structured and unstructured information • Technology • Delivered as a web service • Automatic concept identification, content tagging, auto- classification, taxonomy management • Only statistical vendor that can extract conceptual metadata • 2009 and 2010 ‘100 Companies that Matter in KM’ (KM World Magazine) and Trend Setting product of 2009 and 2010 • Authority to Operate Enterprise wide USAF and Enterprise wide NETCON US Army • Locations: US, UK, & South Africa • Client base: Fortune 500/1000 organizations • Managed Partner under Microsoft global ISV Program - “go to partner” for Microsoft for auto-classification and taxonomy management • Microsoft Enterprise Search ISV , FAST Partner • Product Suite: conceptSearch, conceptTaxonomyManager, conceptClassifier, conceptClassifier for SharePoint, contentTypeUpdater for SharePoint 3
  • 4. About PPC 1,200-person multi-disciplinary team of Energy/Environment Green strategies for government scientific & technical experts and industry:  Scientific subject matter experts  Air quality and climate change  Systems engineers and architects  Greenhouse gas reduction  Policy and regulatory specialists  Carbon management  Project management professionals  Environmental risk mitigation  Certified Information technology experts  Environmental impacts of transport  Security professionals  Information and data management Information Management Infrastructure  Master Data Management and Data  Systems Engineering and Technical Governance Assistance (SETA)  Business Intelligence  Capability Maturity Model  Adaptive Data Warehousing Integration (CMMI)  Enterprise Architecture  Earned Value Management  Infrastructure Systems Engineering  Configuration Management  Knowledge Management  Technical and Advisory Support  Portal Solutions  Independent Verification &  Enterprise Content Management Validation (IV&V)  IT Optimization/Virtualization 4
  • 5. Agenda • Welcome and Introductions • Definition: Content Types • Why Use Content Types? • Anatomy of a Content Type • Four Key Content Types • Developing New Content Types 5
  • 6. What are Content Types? This is a content type. Content Type: a reusable collection of settings to be applied to a certain category of content. 6
  • 7. Why Use Content Types? • Centralized management of content in a meaningful way • Improve the user experience for content creation and management • Improve the search, browse, or filtering experience for content retrieval • Ensure proper metadata fields are being applied to a specific type of content 7
  • 8. Business Cases • Company A – Creates team sites for all projects: encourages staff to build upon past work – The ‘Approved Project Deliverable’ content type was developed with metadata columns of author, technical expertise, and approved date • Company B – Internal policies are published through department sites – To increase the efficiency, a ‘Policy’ content type was developed 8
  • 9. Anatomy of a Content Type • Site Settings > Galleries > Site Content Types 9
  • 10. Anatomy of a Content Type • Out of the box Parent content types provide a template to creating new content types • Create your own groups for better organization 10
  • 11. Anatomy of a Content Type • Default parent content types can include: – Documents – Lists – Document sets – Article pages – Publishing pages – Folders – Custom content types 11
  • 12. Anatomy of a Content Type • Edit Settings: – Document template – Workflow – Policy and Audit Settings – Metadata Columns • Term Sets 12
  • 13. Four Key Content Types Company Document Sensitive Information Records Policy 13
  • 14. Company Document • Replaces the generic “document” content type that is applied to every library • Enforce global metadata across site collection • Basic metadata fields applied – Ideally managed metadata columns 14
  • 15. Sensitive Information • Used for documents that include sensitive information such as: – Personally Identifiable Information – Health Information Privacy (HIPAA) – Security Classifications • Control access and security • Apply workflow and document management • Manage search and retrieval 15
  • 16. Records • Documents or artifacts requiring a schedule for retention • Apply workflow against content type to enact schedule • Apply metadata to manage a record throughout its lifecycle • Records center consumes content types for retention schedules, organization, and auditing 16
  • 17. Policy • Sharing Policies: one of the most valued uses of an intranet1 • Allow users to find policies housed throughout the SharePoint sites • Enable aggregation of all policies • Indicate specific metadata such as: – Department of ownership – Version – Expiration Date Source: World Wide Intranet Challenge Survey, 2011. 17
  • 18. Developing New Content Types • Content types should be considered as a solution if they: – Improve the user experience for content creation and management – Improve the search, browse, or filtering experience for content retrieval – Ensure proper metadata fields are being applied to a specific type of content 18
  • 19. Developing New Content Types Define New Content Type Apply Will content changes to type be root site reused in collection many lists or content type libraries? Apply content Build content type to type at root appropriate site collection lists or level libraries 19
  • 20. Best Practices • Apply structure to unstructured content • The greater likelihood for reuse, the greater the use case for the content type • Build at the root level of the site collection • Content types can also be synchronized with other site collections for reuse • Changes made to the content type will propagate to the lists and libraries where the content type is in use • Use content types to implement governance 20
  • 21. Concept Searching Demo John Challis, Founder johnc@conceptsearching.com Don Miller, VP of Business Development (408) 828-3400 donm@conceptsearching.com 21
  • 22. Concept Searching Demo • Demonstration of automatically updating Content Types • Demonstration of automatic application of policies 22
  • 23. Webinar Series Recap Designing Taxonomy and Metadata for SharePoint: May 18th - 11:30am-12:30pm EST Learn core principles behind designing a business taxonomy and metadata schema that will provide the foundation for SharePoint information architecture. Explore how the schema can be translated into a tool such as conceptClassifier for SharePoint and the benefits of automatic content tagging from the schema. Business taxonomies organize unstructured and distributed content into a consistent, structured schema; presenting a 'big picture' of enterprise information. Business taxonomies can also enrich the capabilities of search tools and can be used to drive business processes. We will also discuss why business taxonomy is becoming such an integral component to any SharePoint 2010 deployment and how metadata and taxonomies can be used to improve not only search, ut records management, compliance, and data privacy challenges. Designing Information Architecture for SharePoint: Making Sense in a World of SharePoint Architecture: June 29th - 11:30am-12:30pm EST Initial configuration of SharePoint 2010 information architecture can seem daunting navigating between collections, sites, lists, libraries, and web parts. This session will discuss how to implement a taxonomy and metadata schema to begin the functional planning of how users will interact with the various elements set up within a SharePoint environment. We also look at the out of the box functionality around the SharePoint 2010 Term Store and when to use a Third-Party tool such as Concept Searching’s conceptClassifier for SharePoint to drive value and deliver a superior end user experience. Leveraging Taxonomy Term Store for SharePoint: Defining a Multi-taxonomy Structure for Content Management: August 10th - 11:30am-12:30pm EST This webinar will focus on providing strategy and best practices to designing a taxonomy and metadata schema to work with the Term Store for SharePoint 2010. There are a number of ways to manage content by leveraging this new service, whether the intent is for social collaboration or rigid categorization. PPC will review the different strategies you may take to leverage the Term Store effectively and in a manner that suits the business objectives and culture of your organization. We also review the difference between proprietary taxonomy solutions that replace the term store and those that integrate natively with the term store and why that is important to both end users and the Enterprise. Concept Searching will demonstrate their Term Store integrated Taxonomy and Auto-Classification solution that leverage PPC’s strategy and best practices. SharePoint Governance: Managing Content Sprawl: September 14th - 11:30am-12:30pm EST Once deployed within your company, SharePoint's popularity has the potential to become viral. This session will focus on how to apply a governance strategy against the SharePoint sites and objects, and how best to manage user expectations for leveraging SharePoint within your company. We also look at how using Concept Searching’s Concept Classifier for SharePoint you might automate much of the process designed to deliver a consistent user experience at retrieval time using taxonomy and automatic content tagging. Furthermore we explore using the tool to apply your Governance strategy to identify and lock down sensitive information such as PII from being published on uncontrolled portals. 23
  • 25. Thank You John Challis Jill Hannemann CEO/CTO Principal john@conceptsearching.com jhannemann@ppc.com Don Miller VP of Business Development donm@conceptsearching.com 25
  • 26. Webinar Series 2012 Next PPC and Concept Searching webinar series coming soon in early 2012. Bringing you more expert advice and best practices in metadata and information management for SharePoint 2010. 26