Information Strategies
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This document discusses information strategies and how information management can support business activities. It begins by defining data, information, knowledge, and the differences between explicit and tacit knowledge. It then outlines the landscape of business information, including information a company acquires, possesses, delivers, and can control. Finally, it discusses how an information strategy can help a company use information as a source of competitive advantage and support business activities like information seeking, data warehousing, and communication.
Information Strategies
- 1. Åbo, 21.11.2011 #INST11 Information strategies: how information management can support business activities Kim Holmberg Department of Information Studies Åbo Akademi University (e) kim.holmberg@abo.fi (w3) http://kimholmberg.fi @kholmber
- 3. DATA – INFORMATION – KNOWLEDGE
- 4. What is data? Unorganized and unprocessed numbers, images, words, soun ds, and e.g. observations. Rowley, J. & Hartley. R. (2008) . Organizing knowledge: An introduction to managing access to information.
- 5. What is information? • Information as a process • Information as knowledge • Information as a thing Buckland, M. K. (1991). Information as Thing. Journal of the American Society for Information Science, 42(5), 351-360.
- 6. What is knowledge? Knowledge is dynamic Knowledge is context-specific Knowledge is humanistic Knowledge is relational Nonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.
- 7. EXPLICIT KNOWLEDGE Can be processed, transmitted, shared and stored Expressed in formal and systematic language Shared in the form of data, manuals, etc Highly personal Hard to formalise Difficult to communicate to others Subjective insights, intuitions and hunches Rooted in actions, procedures and emotions TACIT KNOWLEDGE Nonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.
- 8. EXPLICIT KNOWLEDGE Tacit and explicit knowledge are complementary Both types are essential to knowledge creation Tacit and explicit knowledge are inseparable TACIT KNOWLEDGE Nonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified Hislop, D. (2005). Knowledge model of dynamic knowledge creation. management in organizations. Long range planning, vol. 33, pp. 5-34.
- 10. Management of relationships ”Management, and the act of managing, is increasingly embedded in complex and fluid relationships, where the old notions of managing employees or their behaviour is giving way to the emphasis on relational management.” Linstead, S., Fulop, L. & Lilley, S. (2004). Management and organization: a critical text.
- 11. What is information management? • Information management is concerned with searching, finding, evaluating, organising, storing and disseminating information. • Information managers are providing the right information to the right people, at the right time and in the right format. • Information managers understand organisational behaviour and they know how information strategies, incorporating information technology, must recognize people's individual needs.
- 12. Core competencies in information management Gorman, G.E. & Corbitt, B.J. (2002). Core competencies in Manage information management education. New Library information World, vol. 103, no. 1182/1183, pp. 436-445. Disseminate and deliver information Source information Understand user requirements
- 14. Information Management: A Proposal Information as a network http://info.cern.ch/Proposal.html
- 15. Landscape of business information Information that IS controlled by the company Information Information that Information that that the the company the company company acquires delivers possesses Information that is NOT controlled by the company
- 16. Landscape of business information Market information Research and development (R&D) Information that Decision making the company acquires Routine activities Tactical information Competitive intelligence
- 17. Landscape of business information Market information Research and development (R&D) Information that Decision making the company acquires Routine activities Tactical information Competitive intelligence
- 18. Landscape of business information Inventory Data security Personnel Tacit knowledge Information Accounting and finance that the Maintaining an intranet Customers company Data warehousing possesses Sales and turnover Decision-support tools Legal regulations Groupware
- 19. Landscape of business information Inventory Data security Personell Copyright Information Accounting and finance that the Maintaining an intranet Customers company Data warehousing possesses Sales and turnover Decision-support tools Legal regulations Groupware
- 20. Landscape of business information Marketing information Information products Performance measures Information that the company Communication (internal and external) delivers Annual reports Reputation management
- 21. Landscape of business information Marketing information Information products Performance measures Information that the company Communication (internal and external) delivers Annual reports Reputation management
- 22. Landscape of business information What’s being said about our company, brands and products? Information that is NOT controlled by the company
- 23. Landscape of business information What’s being said about our company, brands and products? Information that can be controlled by the company
- 24. Information strategy Information that the company... How information management can support business activities: ... acquires Information seeking Information retrieval Competitive intelligence ... possesses Data warehousing Data security Groupware and other IT tools ... delivers Information dissemination Key Performance Indicators Communication ... can control Listen, monitor, engage, inform, educate, be proactive, participate
- 25. Information as a source for competitive advantage
- 26. Slides are available at http://www.slideshare.net/kholmber/ Course Information strategies starts at 10.15 am on March 16, 2012 in ASA B 212 Questions? Kim Holmberg | kim.holmberg.fi
Editor's Notes
- #10: ” Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.” Wikipedia: Management.
- #14: And an information strategy is the roadmap to achieve with these goals, the guide how to do it and how to create a successful information management.