Information System At Mrs
- 1. Information systemat Mrs. Fields cookies Summary: This case study about how Mrs. Field manages nearly 500 stores in 37 states. All the stores are owned by Debbi and randy fields and run out of their head quarter in park city Utah. Mrs. Field manages this wide operation by the computer system. The spatiality of the store was fresh and warm chocolate chips cookies. Randy fields had installed a computer base installment system which helps to the every manager and employee of each branch. This systemhelps to the manager that how many batches of cookies dough to mix each day or when to mix them in order to meet demand and minimize left over. The individual store computers are linked to park city so randy has almost instant access to how things are going at every store .All function been centralized which was carried my Mrs. Field. Management information systemwas played vital role in this business. Questions: 1) Describe Mrs. Fieldcookies interms of its complexity, formalization, and centralization? Ans: a) Complexity : This computer systemis little bit complex because everything suggested by computer itself according to the program which are already installed in the computer but if sometime suddenly climate change or situation changed the computer will show the normal routine. b) Formalization: all stores are formalized with information technology systemall day to day programs already field in the computer system e.g. how many batches of cookies dough to mix each day or when to mix them in order to meet demand and minimize left over. c) Centralization : every store have different kind of software according to their demand but all the store are owned by Debbi and randy fields and run out of their head quarter in park city Utah.
- 2. 2) Do management informationsystemsuchas the one at Mrs. Fields, alter the conclusionthat large size leads toincreasedvertical differentiation, formalization, anddecentralization? Discuss. Ans: Decentralization is required to avoid problem such as delay in decision making. It divide work load to different department the decision making could be easier but in centralized system decision making could be time consuming. 3) Are computerizedinformationsystemparts of an organizationtechnology? Explain. Ans : Yes,in the huge organizationcomputersare playedveryessential roleinsuccessof the organizationif we considerthiscase studywhole businessbase uponcomputerizedinformation system 4) This systemleads tobetter store level decision. Doyouagree or disagree? Support your position? Ans: Yes, I am agreeingthatthissystemleadstobetterstore level decision.Computermanagesall the functionrightfromthe beginningthathow muchquantitiesthe cookiesmustbe produce whichmeetsthe todaydemand. Thissystemhelpsthe branchmanagertomake accurate productionof cookiestoavoidleftover. 5) What negative store level repercussionsmight results fromthis system? Ans: All cookiesbusinessbaseduponmanagementinformationsystem.Itcreates problemif there is powerfailure orcomputervirusorany otherinternal problem.Thismightaffectthe sell of cookies 6) Explainthe potential impact of computer rise informationsystemfromthe power control perspective? Ans: Thiscookiesbusinessfully centralized.There wasnoline andstaff authority.All the individual store computersare linkedtothe park city.
- 3. If you were a manager of the store what would you do? Ans: a) Line and staff authority: There must be require line andstaff authoritytoavoid miscommunicationbetweenheadoffice andstore. b) Delegationofwork : Delegationof workisrequiredineverybusinessthere shouldbe power and authoritytoeach store mangerso he can take decisionaccordingtosituation c) Adoptionof franchise: All branch control and runby Mrs. Fieldfromheadquarterinparkcity. Franchise shouldbe allowedtominimize riskandworkload. d) Decentralization: Thisbusinesscompletelycentralized.There shouldbe decentralization.It will helptoavoidproblemsuchasdelayindecisionmaking.