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Harnessing a Disruptive Force:

                  Towards an eTextbook Strategy




WCET 2012"
San Antonio, TX
Agenda

•  CSU Fullerton Strategy"
   •  Some Top Trends and Methods"

•  Fullerton's Three Phase Pilots
   •  Phase I: Instant Access"
   •  Phase II: Summer Pilot"
   •  Phase III: Fall Pilot

•  Towards an eTextbook Model
   •  Roles to Consider
   •  Items to consider in the fit for you 
Chris Manriquez



Associate Vice President, IT 

& Academic Technology Officer





Top Technology Trends
Overview




   !
   • Founded in 1957
   • 237 Acres Located at North of Orange County (about 7.5 miles north
   of Disneyland)
   • 36,000 Students by Headcount
   • Largest Campus in the California State University System
   • Fourth largest university in California next to UCLA, USC, and UC
   Berkeley
   • Degree programs offered: 103 (54 undergraduate, 49 graduate,
   including a doctorate in education)
   "
   "
Integrated Technology Strategy
     “The Integrated Technology Strategies are a set of
     interrelated information technology strategies that are
     visionary, collaborative, and sustainable while maintaining
     compliance and security.”!
     !
     These strategies are designed to meet the missions and
     goals of the University through campus-wide Information
     Technology Governance. 
Integrated Technology Strategy
               CSUF Information Technology Governance
                                                        Sustainable
                                                        Collaborative
                                                        Visionary
Information




                                                        Technology
                                                        Accessible
  Security
Deployment Context
COLLABORATION!
•  Faculty Instant Access Program"
•  Faculty Exposure (Phase I)"



 EDUCATION!
 •  Summer Pilot (Phase II)"
 •  Fall Pilot (Phase III)"



  TRANSFORMATION!
  •  Spring 2013"
  •  Enterpise Deployment Model"
CourseSmart Deployment
Why CourseSmart:
"
– Industry Leader"
"
"
– Breadth of publishers "
"
"
– Innovation and Development of tools"
"
"
– Accessibility Leader"
"
"
CourseSmart Deployment Phase I
Phase I provides faculty enterprise Exposure to e-Textbooks!
"
CSUF Sponsored CourseSmart as an InCommon Partner
•  CSUF uses Shibboleth (Open-source, developed by Internet2)
  "
CourseSmart desk-side copy available via the Faculty Portal
•  Authenticated access to desk side copy
•  Utilizes single page CourseSmart ID
 "
CSUF CourseSmart Portal Site
CSUF Shibboleth Integration
CourseSmart Phase I Findings
Adoption continues to be slow, but a transition to e-textbook is
NOT an overnight event

Key elements to grow success include:

 •  Demonstrate a value add for digital over print that isn't “paving
     a cow path.”"
    •  Value adds in addition to a change in delivery type, such as;
       tools to enhance content, and collaborative features."

 •  Cover the breadth of publishers currently in use on the campus."
    •  If the same publishers are not available, demonstrate what
       content and feature changes are available.
CourseSmart Deployment Phase II
 Pilot classes over Summer Session 2012 with paid for e-
 textbooks
   •  Special Education course (8 week)"
     •  College of Education – Dr. Kristin Stang "
   •  Instructional Design course (8 week)"
     •  College of Education – Dr. Lynda Randall


 Summer Pilot Objectives !
   •  Eliminate the “cost question” from student evaluation, but also is
      confounding as students may not see tool as valuable.
   •  Load LTI settings with new Moodle 2.2 implementation "
   •  Pilot process for Fall 2012 e-textbook per college course (8 total)
CourseSmart Phase II Findings
Student Survey Responses – Preferred Features!
  •  26 respondents of 52 total (statistically insignificant, but
  qualitatively insightful)!

Overall level of satisfaction from students is favorable and students
enjoy Course Smart features such as: "
   •  Use table of contents"
   •  Search by word or by page number "
   •  Add notes "
   •  List and view detailed notes "
   •  Use highlight technology "
   •  List all highlights made "
   •  Download onto computer for offline use"
 "
CourseSmart Phase II Findings
Student Survey Responses – Positive Comments!
•    I liked having the text embedded into my Titanium (Moodle) course because
     it was easy to access !

•    It was great. I love the e-Textbook online. Everything is electronically online
     and available!

•    It (iPhone) looked clear and easy to read as the computer.!

•    I love my iPad and the e-textbook worked great with it.!

•  I loved it! I've never had a more convenient textbook.!
 "
•  Some students express the need for training; they did not know how to
   download the textbook or using highlighting, notes…features."
                                            
CourseSmart Phase II Findings
Student Survey Responses – Neutral/Negative!
•  I liked the convenience of having the e-textbook but wouldn’t buy it. I still prefer
having a tangible book in front of me. !

•  I would buy it if it were cheaper than purchasing a paper text. !

•  I did not prefer this method. I am a person who likes to write in my book and
search around the book much easier than I was able to online. It was difficult to
remember where things were and to get to where I wanted to go without losing
my previous place. !

•  This was my first time using eText and I was not very aware of all of the
capabilities, such as note taking and highlighting (both of which I don't like to do
in hard copies so it's not my first instinct to look for these features). Perhaps an
option to point out features of e-text for new users would be beneficial.!
                                             
CourseSmart Phase II Findings
Faculty Responses!
•  Helpful to have it integrated into Moodle site
•  Not dynamic for lectures, in that live pages or text images can’t be
   referenced within a discussion forum, or a PowerPoint presentation
•  Option exists to install the book multiple times, within Moodle blocks, and
   have it open to a specific page, but that doesn't seem to be an advantage as
   it is a reinstall each time
•  Instead I chose to leave the book on the student’s “bookshelf” with the
   syllabus and have them “open” to whatever section they needed
•  Students asked for a guide to help them use the text, but one was not
   available
 "
CourseSmart Deployment Phase III
 Pilot classes over Fall 2012 with paid for e-textbooks in each
 college (8 total)
     •  E-Text is not required use, but a supplement to the class"
 !
 Fall Pilot Objectives !
     •  Eliminate the “cost question” from student evaluation
     •  Identify and pedagogical or structural use differences
        between colleges use of e-textbooks "
CourseSmart Phase III Thus Far
Institutional Discoveries!
•  There continue to be issues with versioning of e-texts required by faculty.
•  As much as 80% of campuses text not available
•  Supplemental materials continue to be an issue, as in the pilot they could not
   be made available due to publisher restrictions
•  A need has been identified for a closer vendor-partner relationship at a
   program level that works along side the university team to examine an e-text
   replacement but faculty driven program requirements in classes.
     •  This would parallel the increasing demands of accreditation requirements
        at the program level and provide structures for assessment.
 "
Towards an Adoption Model
Digital Text Deployment Roles

                         Student

              Content
                                    Faculty
              Provider



                     Successful
        Publisher     University          Program

                     Deployment

             Bookstore             Institution

                           IT
Thank You!
For more information:



CSU Fullerton

www.fullerton.edu

Chris Manriquez

cmanriquez@fullerton.edu



Y’All Got Questions?

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Infrastructure for digital_integration

  • 1. Harnessing a Disruptive Force:
 Towards an eTextbook Strategy WCET 2012" San Antonio, TX
  • 2. Agenda •  CSU Fullerton Strategy" •  Some Top Trends and Methods" •  Fullerton's Three Phase Pilots •  Phase I: Instant Access" •  Phase II: Summer Pilot" •  Phase III: Fall Pilot •  Towards an eTextbook Model •  Roles to Consider •  Items to consider in the fit for you 
  • 3. Chris Manriquez
 
 Associate Vice President, IT 
 & Academic Technology Officer
 
 

  • 5. Overview ! • Founded in 1957 • 237 Acres Located at North of Orange County (about 7.5 miles north of Disneyland) • 36,000 Students by Headcount • Largest Campus in the California State University System • Fourth largest university in California next to UCLA, USC, and UC Berkeley • Degree programs offered: 103 (54 undergraduate, 49 graduate, including a doctorate in education) " "
  • 6. Integrated Technology Strategy “The Integrated Technology Strategies are a set of interrelated information technology strategies that are visionary, collaborative, and sustainable while maintaining compliance and security.”! ! These strategies are designed to meet the missions and goals of the University through campus-wide Information Technology Governance. 
  • 7. Integrated Technology Strategy CSUF Information Technology Governance Sustainable Collaborative Visionary Information Technology Accessible Security
  • 8. Deployment Context COLLABORATION! •  Faculty Instant Access Program" •  Faculty Exposure (Phase I)" EDUCATION! •  Summer Pilot (Phase II)" •  Fall Pilot (Phase III)" TRANSFORMATION! •  Spring 2013" •  Enterpise Deployment Model"
  • 9. CourseSmart Deployment Why CourseSmart: " – Industry Leader" " " – Breadth of publishers " " " – Innovation and Development of tools" " " – Accessibility Leader" " "
  • 10. CourseSmart Deployment Phase I Phase I provides faculty enterprise Exposure to e-Textbooks! " CSUF Sponsored CourseSmart as an InCommon Partner •  CSUF uses Shibboleth (Open-source, developed by Internet2) " CourseSmart desk-side copy available via the Faculty Portal •  Authenticated access to desk side copy •  Utilizes single page CourseSmart ID "
  • 13. CourseSmart Phase I Findings Adoption continues to be slow, but a transition to e-textbook is NOT an overnight event Key elements to grow success include: •  Demonstrate a value add for digital over print that isn't “paving a cow path.”" •  Value adds in addition to a change in delivery type, such as; tools to enhance content, and collaborative features." •  Cover the breadth of publishers currently in use on the campus." •  If the same publishers are not available, demonstrate what content and feature changes are available.
  • 14. CourseSmart Deployment Phase II Pilot classes over Summer Session 2012 with paid for e- textbooks •  Special Education course (8 week)" •  College of Education – Dr. Kristin Stang " •  Instructional Design course (8 week)" •  College of Education – Dr. Lynda Randall Summer Pilot Objectives ! •  Eliminate the “cost question” from student evaluation, but also is confounding as students may not see tool as valuable. •  Load LTI settings with new Moodle 2.2 implementation " •  Pilot process for Fall 2012 e-textbook per college course (8 total)
  • 15. CourseSmart Phase II Findings Student Survey Responses – Preferred Features! •  26 respondents of 52 total (statistically insignificant, but qualitatively insightful)! Overall level of satisfaction from students is favorable and students enjoy Course Smart features such as: " •  Use table of contents" •  Search by word or by page number " •  Add notes " •  List and view detailed notes " •  Use highlight technology " •  List all highlights made " •  Download onto computer for offline use"  "
  • 16. CourseSmart Phase II Findings Student Survey Responses – Positive Comments! •  I liked having the text embedded into my Titanium (Moodle) course because it was easy to access ! •  It was great. I love the e-Textbook online. Everything is electronically online and available! •  It (iPhone) looked clear and easy to read as the computer.! •  I love my iPad and the e-textbook worked great with it.! •  I loved it! I've never had a more convenient textbook.!  " •  Some students express the need for training; they did not know how to download the textbook or using highlighting, notes…features."  
  • 17. CourseSmart Phase II Findings Student Survey Responses – Neutral/Negative! •  I liked the convenience of having the e-textbook but wouldn’t buy it. I still prefer having a tangible book in front of me. ! •  I would buy it if it were cheaper than purchasing a paper text. ! •  I did not prefer this method. I am a person who likes to write in my book and search around the book much easier than I was able to online. It was difficult to remember where things were and to get to where I wanted to go without losing my previous place. ! •  This was my first time using eText and I was not very aware of all of the capabilities, such as note taking and highlighting (both of which I don't like to do in hard copies so it's not my first instinct to look for these features). Perhaps an option to point out features of e-text for new users would be beneficial.!  
  • 18. CourseSmart Phase II Findings Faculty Responses! •  Helpful to have it integrated into Moodle site •  Not dynamic for lectures, in that live pages or text images can’t be referenced within a discussion forum, or a PowerPoint presentation •  Option exists to install the book multiple times, within Moodle blocks, and have it open to a specific page, but that doesn't seem to be an advantage as it is a reinstall each time •  Instead I chose to leave the book on the student’s “bookshelf” with the syllabus and have them “open” to whatever section they needed •  Students asked for a guide to help them use the text, but one was not available "
  • 19. CourseSmart Deployment Phase III Pilot classes over Fall 2012 with paid for e-textbooks in each college (8 total) •  E-Text is not required use, but a supplement to the class" ! Fall Pilot Objectives ! •  Eliminate the “cost question” from student evaluation •  Identify and pedagogical or structural use differences between colleges use of e-textbooks "
  • 20. CourseSmart Phase III Thus Far Institutional Discoveries! •  There continue to be issues with versioning of e-texts required by faculty. •  As much as 80% of campuses text not available •  Supplemental materials continue to be an issue, as in the pilot they could not be made available due to publisher restrictions •  A need has been identified for a closer vendor-partner relationship at a program level that works along side the university team to examine an e-text replacement but faculty driven program requirements in classes. •  This would parallel the increasing demands of accreditation requirements at the program level and provide structures for assessment. "
  • 22. Digital Text Deployment Roles Student Content Faculty Provider Successful Publisher University Program Deployment Bookstore Institution IT
  • 24. For more information:
 
 CSU Fullerton
 www.fullerton.edu
 Chris Manriquez
 cmanriquez@fullerton.edu