Initial Logo Project
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This document provides examples of logos that use initials or letters in a creative way and makes suggestions for improving some logos. It shows logos for Coach, the Arizona Diamondbacks, Boston, and Smith & Wesson that effectively use overlapping or rotated letters. It also offers ideas like adding a ball inside the Phillies logo or having a smaller letter inside the Big C logo. The document encourages designing unique fonts by stretching or pulling letters in Adobe Illustrator.
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Initial Logo Project
- 2. Watch These: How to Design a Unique Logo http://www.youtube.com/watch?feature=player_embedded&v=qkeehQLAahM How to Design a Logo using Adobe Illustrator -Tutorial http://www.youtube.com/watch?v=3r2qHTKPBmU&list=PL626A1E1FB48164D7&index=11&feature=plpp_video
- 3. Two overlapping black letters. The top “D” has a white outline…
- 4. Two G’s. One is “reflected”. Creative white space…
- 6. Coach. Classic. Different rotation…
- 7. N & Y. Overlapping… Great shape letters!
- 9. Clever use of “M” and “B”. Looks like a mitt holding a ball…
- 10. Boston’s logo could have two smaller “B’s” inside of it…
- 11. Phillies logo could have a ball inside it, an “O” or a “P”…
- 12. Smith & Wesson. Great font, great overlapping…
- 13. Big “C” could have a smaller “C” inside it…
- 14. Yellow “M” with black “M” behind it. Maybe…
- 17. Use the white arrow in Illustrator to “pull” at letters to make a new creative font!
- 18. Stretch letters, Make them your own!