InMobi Developer Presentation 2011
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The document discusses trends for 2011 and beyond for mobile advertising networks. It notes that InMobi is the world's largest independent mobile ad network, reaching 212 million consumers across 6 offices in 115 countries. It identifies four key trends - monetizing new markets globally, the rise of tablets, growing mobile commerce, and a creative renaissance in mobile content. The document provides tips for advertisers to take advantage of each trend, such as regionalizing products and creating tablet-optimized content.
InMobi Developer Presentation 2011
- 1. 4/19/111World’s Largest IndependentMobile Ad NetworkTrends for 2011 and BeyondApril1, 2011
- 2. 4/19/112We’re a Mobile Ad Network212 M Consumers Reached
- 4. Backed by Kleiner Perkins
- 6. 6 Offices
- 7. Live in 115 CountriesLondon San Francisco Tokyo Bangalore Singapore Nairobi
- 8. Trends for 2011 and Beyond4/19/113Monetization Strategies for New MarketsThink GloballyTablets MatterMobile CommerceCreative Renaissance
- 9. Think Globally160 Million iOS Devices Globally140 Million Android Devices Globally300M+ and Growing*4/19/114Tips:Regionalize Your ProductAbstract Out Text For Easy TranslationFocus on Content That Has Global Appeal*Shipments to date according to Apple and Google 2011
- 10. Tablets MatteriPad and Tablets are Creating New MarketsTablet Mobile Eco-System is Still EmergingLean Forward Experience4/19/115Tips:Create Tablet Optimized VersionsContent For High Net Worth IndividualsRemember It’s A Consumption Only Device
- 11. Mobile CommerceGroupon is Only the BeginningFrictionless Payment Systems Are EmergingIn App Purchase Goes Global4/19/116Tips:Micro Payment Systems Now Widely AcceptedConsumers Pay for Mobile ContentFind Your Product’s ‘Infinite Treadmill’
- 12. Creative RenaissanceLarge Installed Based of High End DevicesMobile Content an Entertainment ExperienceParity in the Data War - Focus on Creative4/19/117Tips:Consider Placements to Take Advantage Of ThisAdvertisers Love Video – Accept It In Your AppAvoid Non-Scalable Custom Ad Solutions
- 13. InMobi Introduces3D Mobile Ads
- 15. Thank You4/19/1110Contact Me:Gregory Kennedygregory.kennedy@inmobi.comwww.twitter.com/inmobiwww.facebook.com/inmobi