Innovation Framework For Sustainable Development
- 1. Innovation framework for sustainable development of health & wellbeing Philips Research & Philips Design 22 April 2009
- 2. Why an Innovation Framework? At Philips, we seek to improve the quality of people’s lives through focusing on their health & wellbeing , now and in the future. The world’s sustainability challenges increasingly have impact on health & wellbeing. Therefore, addressing these challenges and integrating sustainable development principles into our development process will be crucial pre-requisites for Philips’ ability to bring meaningful solutions to people on the long term. Philips Research & Philips Design together have developed a innovation framework which sketches the ‘playing field’ or ‘future landscape’ for sustainable development of global health and wellbeing . The framework serves as a ‘springboard’ for discussion and ideas - about which directions to take and which type of innovations are required by Philips - and others - in terms of products, services, as well as culture and organization.
- 3. Health & Wellbeing: direct & indirect influence Individual health & wellbeing are deeply interlinked with Societal & Environmental health and wellbeing. Environmental and Societal health and wellbeing are out of balance almost everywhere, impacting people’s Individual health and wellbeing. If we want to enhance people’s health & wellbeing, we need to distinguish between aspects that people have direct influence on and aspects on which individuals can only have indirect influence , such as the impact of external influences on their health & wellbeing.
- 4. Sustainable Development: transformation, a paradigm shift Ecological footprint per human Human Development Index High HDI for everyone Footprint for 1-planet living In the current, unsustainable paradigm, high levels of human development (quality of life) are accompanied by a high ecological footprint. The challenge is: How are we going to increase people’s quality of life while staying in the limits of our ecosystem capacity? This requires a transformation, a paradigm shift from the current unsustainable production & consumption paradigm towards a new paradigm. Source: WWF Living Planet Report 2006
- 5. Developing & living in a New Paradigm (socio-economic eco-system) Improve & optimize within Current Paradigm (socio-economic eco- system) Innovation framework for sustainable development of health & wellbeing Direct influence Indirect influence This direction in the framework visualizes the required transformation from the current unsustainable production & consumption paradigm towards a new system which will foster global health & wellbeing on individual, societal and environmental levels. 3
- 6. What are we trying to achieve through participating in Bamboostones.net? Transformation : understand the shift from the current industrial paradigm to the emerging new paradigm. In public discussions this new paradigm has been referred to as: one-planet living, creativity & harmony, wellbeing & prosperity, healthy people on a healthy planet, synergetic prosperity, etc. Transitions *) : identify the specific challenges or innovation themes that need to be dealt with during the transformation process. They are best described in notions like: - from … towards … - beyond … also … Transition tracks *) : identify activities that can be consciously initiated - by organizations or coalitions of organizations - to act upon specific transitions (e.g. innovation activities, policy development, etc). These tracks can also include or build upon already running activities. *) the concept of transitions & transition tracks can be used on different abstraction levels
- 7. What we know already … watch the Disruption Day Movies! On 11 th of March 2009, Philips Research hosted a ‘Disruption Day’, including a round table discussion with experts Sally Jeanrenaud from the International Union for the Conservation of Nature (IUCN), Luc Soete from the United Nations University Maastricht (MERIT), Bettina von Stamm from the Innovation Leadership Forum, Dorothea Seebode and Emile Aarts from Philips Research and Josephine Green from Philips Design. Watch the Disruption Day Movies t o see and hear the experts talk about the transformation & some of the transitions required!
- 9. Human development & Ecological footprint Source: WWF Living Planet Report 2006 Since around 10 years the World Wild Fund (WWF) publishes together with the Global Footprint Network the Living Planet reports. This graph is taken from the Living Planet report 2006. On the x-axis the Human Development Index (HDI) is mapped. It’s defined by the United Nations as a measure for the development of a nation. Everybody in the world should have the right to live with a high HDI, so beyond the dotted vertical line. The HDI represents: the average health level- expressed in life time expectancy, the average GDP and the average education level per citizen of a nation. On the y-axis the Ecological Footprint per human is represented. Currently we have an available bio-capacity of 1.8 global hectare per person; the dotted horizontal line. This line is also called 1-Planet living line. The industrialized countries (Europe, North America, some Asia, ..) live way beyond their share.
- 10. What is a paradigm shift? “ Civilizational paradigms have persisted for at least centuries and usually millennia. At the level of human civilizations, a paradigm shift is a very rare occurrence. It has happened only a few times in human history -- specifically, during the transitions from the hunter-gatherer era to the agricultural era, from the agricultural era to the industrial era, and from the industrial era to the fast emerging communications era. Paradigms are stable and enduring ways of perceiving and relating to the world. They persist until they generate problems that cannot be solved; these problems then become the catalyst for triggering the shift to the next paradigm. When we first enter a new civilizational paradigm (such as moving from the agricultural era to the industrial), we experience new freedom and creative opportunity. As we fulfil the potential of a given paradigm, however, that paradigm eventually becomes a constricting framework. Its partial or incomplete nature leads to a crisis, which in turn leads to a breakthrough into the next, more spacious paradigm. A new level of learning and creative expression ensues. As the world's senior scientists have warned, the industrial era paradigm is now generating far more problems than it is solving. The only way the human family can understand and solve these problems is by shifting to a larger paradigm that includes the entire Earth as a living system. Such a transformation seems to be underway.” Excerpts from „Global Consciousness Change: Indicators of an emerging paradigm“ by Duane Elgin and Coleen LeDrew, www.newhorizons.org/future/elgin2.htm