Three trends are driving financial services companies to invest in big data on AWS: new market demands from fintech entrants, the need for speed to deliver new services, and pressure to optimize costs. AWS provides scalable and cost-effective big data analytics services like Redshift, EMR, and S3 that help companies tackle these trends. Financial companies are building platforms on AWS to ingest, store, process, and analyze large volumes of data and gain business insights. This helps with goals like revenue lift, risk management, and supply chain efficiency. AWS's security and services allow sensitive financial data to be securely analyzed at scale to power innovation.
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