Innovative package design final
- 1. Innovative package design fora family pack of ice cream
- 2. Project membersSushanth ShettyRakshit ShettyAkhil SasikumarVinod Balasubramanian
- 3. Introduction
- 4. Need of the projectorObjective of the project
- 5. Ice creamWhat is an ice cream?Product characteristicsType
- 6. Contents
- 9. Preservation
- 10. Shelf lifeManufacturing process ofice creamblending of the mix ingredients pasteurization homogenization aging the mix freezing packaging hardening
- 12. INDIAN MARKETThough India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasonsThe ice cream industry has traditionally grown at a healthy rate of 12% year-on-year. consumers also have the choice of trying out varied product offerings from different brands to keep them excited
- 14. Market Share
- 15. Packaging Materials used for Family Pack of Ice CreamWax or PE coated CartonPolypropylene (PP)
- 17. Design 2
- 18. Design 3
- 20. Comparison of DesignsDesign 1Design 2Design 3
- 21. SURVEYSurvey was carried out to know the consumer opinion about the package designs of family pack for ice-cream Opinions about the existing pack and the three designs developed were askedQuestionnaire uploaded in the survey section of our project website www.icecreamproject.co.nrProject Website
- 24. Costing of ice cream
- 27. Conclusion
- 28. Thank you