Insights on observation lab
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The document discusses the author's observations from analyzing different stores in their local mall. The author realized they did not pay close attention to details like store music, decorations, and layouts. They summarize key aspects they noticed for each store, including Sephora's bright advertisements and high ceilings, Yankee Candle's warm atmosphere, and Victoria's Secret's models and measuring tools. Overall, the author learned stores carefully design elements to match their atmosphere and represent their brand.
Insights on observation lab
- 1. Yi Fong Ina Chan
- 2. I never thought I will actually learn that much when I first look at this assignment. I thought I had observed most of the things inside those stores. This is mainly because we only have one mall in our city. I have been there for several times.
- 3. I realized that there were many detailed stuffs that I really did not pay much attention to. For example, I know most of the stores are playing music, but I do not which kind of music they are playing. Moreover, for most of the stores, I knew their layout already. However, I did not pay attentions to most decorations. I also did not notice that the decoration aligns with the atmosphere inside the store.
- 4. I am going to share with you guys what I learn from each store. Sephora Game Stop Victoria’s Secret Yankee Candle Foot Lockers Kitchen
- 5. • The color of advertisements are always very bright! • It’s always attractive to girls I guess. • The music they are playing are pop music, which I thought it fits the store very well. All those make-ups let me thought of parties and the music adds credit to it. • Sephora has the highest ceiling among the six stores. I think it created a more comfy atmosphere for customers.
- 6. • Display centers are set up very organized. • Sales and gift sets are always located at the eyes level to attract more customers. • I found something very interesting is the way their check out desks are located. They made the line as the shape of “S”, and put all small size of goods around the “S” in order to made people purchase more while they are waiting in line. That is very smart!
- 7. • The decoration in Yankee candle fits the atmosphere so well. All the pictures are about candlestick and lighting candle. • I think the most success part for Yankee candle are the feeling their create for customers make us feel like we are at home. The warmth feelings, the light is not that bright, they used warm color to decorate their store and even the server’s kindly attitude.
- 8. • Their advertisements are located OUTSIDE the store. • I think this shows the feelings of welcoming. • There are so many models inside the store to show you the perfect look of the clothes. Every shop assistants has a measure gauge on their neck in order to help the customer as soon as possible. This is a very effective customer services that I did not notice before.
- 9. All kinds of video games demo inside the store to attract people’s eyes. They are also playing different game’s trailer too.
- 10. • Newest shoe display. • The most expensive shoes are located at the eyes level • There are one female and one male to help out the customers. • Their that shoe scale on the floor to help customers too.
- 11. All the elements inside the store matches the atmosphere the store is trying to create. They are using their own way to convey the message that best represent their store. I had fun while doing this assignment. However, some of the store are not that surprising than others. However, I understand that this is very important to observes.