This document discusses the launch of a new on-demand analytics services platform called InsightsNow. It notes that many analytics projects fail due to a lack of domain knowledge and contextual awareness. InsightsNow aims to address this by creating an Uber-like marketplace for fractional domain experts, technicians, and analysts to come together dynamically for each project. This crowdsourced approach is intended to deliver more practical, agile, and accountable insights. The founders are seeking an initial $1 million investment to launch business development efforts in the US and build out generative AI capabilities for crowdsourcing domain expertise.