Instant messaging insight
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The document discusses instant messaging apps in Indonesia. It provides information on major messaging apps like Kakao Talk, LINE, Skype and Viber. It analyzes their key features such as texting, voice/video calls, group chats and multimedia sharing capabilities. The document also examines the mobile platforms supported by these apps and reviews their usage in Indonesia, finding that the majority of smartphone users access instant messaging daily and it is their most common online activity. WhatsApp, BlackBerry Messenger, and LINE are identified as the most widely used social messaging apps in the country.
Instant messaging insight
- 1. INSTANT MESSAGING INSIGHT By Tomi Erzalani
- 2. MAJOR PLAYERS IN MESSAGING APPS Instant Messaging Insight
- 3. FEATURES IN MESSAGING APPS APPS Name Texting Voice Video Contact Integration Group Call Send/Receive Multimedia Kakao Talk LINE Skype Viber Instant Messaging Insight
- 4. MOBILE PLATFORMS MESSAGING APPS APPS Name Android IOS Blackberry Windows Phone Kakao Talk LINE Skype * Viber Instant Messaging Insight * Available on BB10
- 5. MARKET REVIEW Overview Instant Messaging in Indonesia Instant Messaging Insight
- 6. and many will use their mobiles to access the internet Source: Inside Indonesia (Oct 2012) Instant Messaging Insight
- 7. INDONESIA: SMARTPHONE USAGE AVERAGE TIME THAT SMARTPHONE USERS SPEND USING MOBILE INTERNET EACH DAY Source: Indonesia Smartphone Consumer Insight Mei 2013 Instant Messaging Insight
- 8. DAILY ACCESS FEATURE 63% 31% 40% 24% 17% 33% 28% 24% 6% 9% 7% 12% 0% 10% 20% 30% 40% 50% 60% 70% INSTANT MESSAGING VOICE CALLS SMS E-MAIL > 10 TIMES A DAY 2-3 TIMES A DAY ONCE A DAY 73% 75% 60% Daily 86% Source: On Device Research (2013) Data Collection: MARKET REVIEW MAJORITY ARE INSTANT MESSAGING
- 9. TOP 9 SMARTPHONE USERS ACTIVITIES 71% 64% 41% 32% 27% 26% 25% 24% 17% Chatting Browsing Social Media Blogging / Forum Apps Store Video on Demand Sharing Content Entertainment News Instant Messaging Insight Source: Indonesia Smartphone Consumer Insight Mei 2013
- 10. INSTANT MESSAGING IN INDONESIA 43% 37% 36% 23% 23% 20% 16% 16% 15% WhatsApp BBM Line Facebook Messanger Twitter Wechat KakaoTalk Skype Yahoo Messanger Which social messaging apps do you use at least once a week? Source: On Device Research (2013) Instant Messaging Insight