Sns usage and behaviors in vietnam
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A survey of 500 people in Vietnam found that Facebook Messenger was the most commonly used messaging service, with 87% of respondents using it. 77% used Facebook Messenger on a daily basis. The survey also found that 46% of respondents used social networking messaging services for 3 or more hours per day, and 82% used them for over an hour per day. Facebook Messenger was most popular across age groups and gender, though some differences were noted, such as males preferring Zalo and females preferring Yahoo!.
Sns usage and behaviors in vietnam
- 1. Full Report Social Media Usage and Popularity in Vietnam
- 2. Survey information • Subject: Social media usage and popularity in Vietnam • Conducted on Sept 18-20, 2014 • Method: Internet Survey • Respondents: Male / Female in Vietnam • Number of respondents: 500
- 3. Executive Summary • Facebook Messenger is by far the most commonly used messenger, followed by Yahoo! and Zalo. Facebook Messenger is used by 87% of the respondents • 77% use Facebook Messenger daily which is high compared with other services • 46% use SNS messaging service 3 hours a day, 82% use more than 1 hours a day • Most apps are installed by themselves and a few ask for store / friends for installation
- 4. Which SNS messenger service do you use? 87% 22% 35% 49% 61% 17% 15% 12% 9% 14% 56% 23% 19% 88% 84% 27% 23% 17% 47% 38% 25% 58% 55% 34% 66% 55% 24% 18% 16% 13% 12% 20% 13% 8% 12% 11% 5% 17% 15% 10% 80% 58% 42% 18% 86% 53% 15% 14% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% TTL 10-19 20-29 30- Facebook Messenger is by far the most commonly used messenger, followed by Yahoo! and Zalo
- 5. Which SNS messenger service do you use? 87% 87% 22% 36% 35% 50% 49% 64% 61% 17% 15% 15% 14% 12% 12% 9% 14% 56% 19% 19% 21% 9% 13% 53% 86% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% TTL Male Female For Male/Female differences, Zalo is used more by male, while Yahoo! is used more by female
- 6. Which SNS messenger service do you use? (Detail by age) 10-19 20-29 30-
- 7. Which SNS messenger service do you use? (Detail by gender) Male Female
- 8. How often do you use messaging application? 15% 13% 15% 18% 17% 16% 11% 77% 31% 6% 8% 9% 9% 8% 27% 24% 11% 9% 10% 10% 11% 17% 6% 8% 9% 8% 43% 37% 12% 14% 11% 14% 13% 19% 23% 25% 3% 10% 11% 9% 7% 16% 3% 13% 15% 61% 67% 20% 18% 60% 57% 55% 11% 5% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yahoo! Msg Tango Snap Chat WhatsApp Kakao Talk WeChat Zalo Skype Viber Line Facebook Msg Daily 2-3 times / week Once / week Installed but not used never Facebook messenger is used much more than any other applications in Vietnam. 77% of the respondents have replied that they use the service daily, while 89% use it more than a couple of times weekly.
- 9. How often do you use messaging application? (Detail by service 1) Facebook LINE Viber Skype Zalo WeChat
- 10. How often do you use messaging application? (Detail by service 2) Kakao Talk WhatsAPP Snapchat Tango Yahoo!Messenger BeeTalk
- 11. Who do you use messenger service with? 48% 48% 48% 45% 49% 48% 49% 44% 48% 49% 50% 19% 19% 22% 24% 19% 11% 18% 15% 14% 16% 15% 24% 18% 18% 18% 21% 24% 16% 13% 17% 16% 19% 14% 16% 17% 19% 16% 12% 12% 21% 15% 13% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yahoo Messenger Tango Snap Chat WhatsApp Kakao Talk WeChat Zalo Skype Viber Line FB Messenger Friends Boyfriend / Girlfriend Family Business Zalo / LINE are the two applications which is commonly used for boyfriend/girlfriend communications. Skype as well as WeChat is popular for business use
- 12. Who installs the applications? 4% 3% 7% 8% 6% 4% 4% 3% 6% 9% 89% 89% 88% 87% 6% 90% 12% 85% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% TTL Male Female 10-19 20-29 30- Friends Store Self Apps are installed by themselves most cases, while the retio who asks store to do it is higher among 30s.
- 13. Which smartphone do you own? 20% 30% 7% 3% 4% 1% 3% 14% 1% 17% Apple SamSung LG Asus Sony Nokia Oppo Huawei HTC Others Samsung has the top share followed by Apple. Nokia ranks at no.3 which is unique in Vietnam.
- 14. Which smartphone do you own? (Detail) 3% 0% 20% 21% 17% 17% 21% 20% 25% 28% 33% 27% 32% 25% 7% 6% 9% 5% 8% 7% 5% 4% 2% 4% 3% 5% 9% 4% 2% 1% 4% 9% 19% 13% 17% 15% 13% 19% 3% 1% 1% 1% 1% 3% 2% 2% 3% 0% 12% 19% 15% 27% 14% 12% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% TTL Male Female 10-19 20-29 30- Apple SamSung LG Asus Sony Nokia Oppo Huawei HTC Other Female has more ownership of Samsung and Nokia, while iPhone ownership is higher among male
- 15. How long do you use SNS messaging in average? 46% 23% 13% 9% 6% 3% More than 3 hours / day 2-3 hours / day 1-2 hours / day 30 min - 1 hour / day 2-3 times / week less than the above 46% use SNS messaging service 3 hours a day, 82% use more than 1 hours a day
- 16. How long do you use SNS messaging in average? (Detail) 3% 3% 2% 2% 3% 0% 6% 6% 5% 5% 6% 10% 9% 9% 13% 14% 23% 23% 46% 45% 8% 8% 12% 12% 24% 24% 49% 49% 8% 13% 24% 10% 17% 17% 45% 46% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% TTL Male Female 10-19 20-29 30- More than 3 hours / 1 day 2-3 hours / 1 day 1-2 hours / 1 day 30 minutes-1 hour / day 2-3 times / 1 week I do not use Female is more addicted and spend long hours for SNS messaging. Nearly half of teenagers spend more than 3 hours a day