INT-460 Generational Cohort Theory
- 1. INT-460 Topic 4 Generational Theory
- 2. Generational Cohort Theory A generation of individuals that share the same political, economic and social events during the early stages of life will develop a similar set of beliefs, values and behaviors in adulthood. Thach, L., Riewe, S. and Camillo, A. (2021), "Generational cohort theory and wine: analyzing how gen Z di ff ers from other American wine consuming generations", International Journal of Wine Business Research, Vol. 33 No. 1, pp. 1-27. https://doi.org/10.1108/IJWBR-12-2019-0061
- 3. Karl Manheim 1893 - 1947 Theory of Generations
- 4. Members of the same age group will show certain similarities merely because their crucial fi rst experiences put them in contact with the same things Karl Manheim, 1952, p. 52
- 5. Generations: The History of America’s Future 1992 William Strauss & Neil Howe
- 6. Millennials Rising The Next Great Generation 2000 William Strauss & Neil Howe
- 7. Three Types of Effects 1. Period E ff ects 2. Life Cycle E ff ects 3. Generational E ff ects
- 8. Period Effects Behaviors that characterize an entire society and are caused by the same social circumstances or events Ex. The political polarization of America
- 9. Life Cycle Effects Behaviors that characterize a person’s season of life and are typical people at the same age. Ex. Job hopping, searching for the ideal career
- 10. Generational Effects Behaviors that characterize a speci fi c generational cohort & are di ff erent from other generations. Ex. Digital social relationships
- 11. Generational Effects • Generational Cohorts shared the same experiences growing up. • As adults they share similar behaviors, values, and characteristics
- 12. What does Characterize mean? • General behaviors, trends, and values of the entire social group • Characteristics of the cultural texts they generated • The way they in fl uenced culture as a social group
- 13. Birth Years Generation Experiences Characteristics 1901 - 1927 Greatest Generation Great Depression World War II Family Values Hard Working Patriotic 1928 - 1945 Silent Generation Cold War, Red Scare Postwar Boom Family Values Respect for Authority Conformity 1946 - 1964 Baby Boomer Youth Culture Counter Culture Vietnam War Generation Gap Anti-Establishment Suspicious of Authority 1965 - 1980 Gen X Working or Divorced Parents Watergate & Iranian Crisis Cultural disregard for youth Disconnected with Parents Independent, Entrepreneurial Pragmatic, Cynical 1981 - 1996 Millennials Enjoyed lavish Attention Most diverse generation Birth of the Internet Connected to Parents Optimistic, Idealistic First Digital Natives Based on Dimock (2019, Figure 2); Howe and Strauss (2000, pp. 51-58)
- 14. Greatest Generation 1901 - 1927
- 15. Greatest Generation The Great Immigrations Great Depression World War II
- 17. Greatest Generation Patriotic, Loyal Hard Working, Driven Thrifty Family Values, Traditional Respect for Authority
- 18. Traditionalist Generation Or Silent Generation 1928 - 1945
- 19. Traditionalist Generation Or Silent Generation Demographic Valley Raised by & in the Shadow of Greatest Generation Raised during World War II Experienced Cold-War, Red Scare Enjoyed postwar Economic Boom Age of Conformity, and Traditionalism
- 20. Traditionalist Generation Or Silent Generation Traditional Values & Conforming Respecting Authority Family Values Hard working Direct & Brash Focus on jobs, making money, Advancement, raising families
- 21. The Dick Van Dyke Show, 1962
- 22. Baby Boomer Generation 1946 - 1964
- 24. Baby Boomer Generation Demographic Explosion (largest one in US history) Freer parenting styles Parents lavished attention on youth Media lavished attention on youth Rise of a an entire youth culture Raised during the biggest economic Boom
- 25. Baby Boomer Generation But the children graduated, and collided with an older, traditional American society that was still very in fl exible
- 26. Baby Boomer Generation Led to protest and rebellion Led to a generation Gap Led to a Counter-Culture Led to e ff ort to create new society
- 27. “Age of Aquarius”, Hair, 1979
- 28. Baby Boomer Generation Generation Gap with Parents Iconoclast Visionaries Independent Anti Establishment, Anti Institutions Suspicious of Authority
- 29. Baby Boomer Generation Fiercely Driven, & Competitive hard working, lived & breathed vision Civic Minded — Social justice minded Creative, innovative, Founders
- 30. The Movements • Ecology & Environmental Movements • Civil Rights Movement • Ethnic Pride Movements • Feminism & the Women’s Movement • The Gay Rights Movement • The Jesus People Movement • The Messianic Jewish Movement
- 31. Church Movements Calvary Chapel Vineyard Christian Fellowship
- 32. Christian Movements Campus Crusade for Christ Messianic Jewish Movement Inter-varsity Christian Fellowship Contemporary Christian Music Jesus People USA
- 33. The Messianic Jewish Movement Ethnic Pride Movement among Jewish people in the church Jews for Jesus Marching in 1972
- 34. Generation X The Lost Generation 1965 - 1980
- 36. Generation X The Lost Generation Demographic Valley (Birth Control) Working Parents, Divorced Parents Lack of Attention (Lost generation) Latch Key Generation
- 37. Generation X The Lost Generation Watergate, Resignation of Nixon The Great Recession, Energy Crisis Iranian Hostage Crisis America’s Moral Crisis at Home America’s Image Crisis abroad
- 38. Generation X The Lost Generation Latch Key Generation Working Parents / Divorced Parents Overshadowed by the Boomers, now professionals and dominating culture Culture disregard for Youth
- 39. Generation X The Lost Generation Cynical, distrusting of authority Disconnected with Parents Dark and Skeptical Independent, Self-Resourceful
- 41. Generation X The Lost Generation Pragmatic, Practical, Utilitarian Cynical of Idealism, less engaged with the community Entrepreneurial South Work-Life Balance
- 42. Millennials The Echo Boom 1981 - 1996
- 44. Millennials The Echo Boom Demographic Boom (echo boom) Lavish attention from Parents Lavish attention from the Media Age of Economic Boom Birth of the internet, social media
- 45. Millennials The Echo Boom Easier access to education Cultural, & racially diverse generation Globally connected 24/7 Sought after by employers and schools
- 47. Generation Accustomed to A ffi rmation & Awards for Participation TV Show “Fresh O ff the Boat”
- 48. Connection With Parents “Gilmore Girls"
- 49. Millennials The Echo Boom VERY Connected to their parents Values Family Con fi dent, optimistic Accustom to Praise Idealistic, civic minded More liberal, but respects authority Tech savvy Prefers working in teams & cohorts
- 50. Gen Z 1997 - 2015
- 51. Generation Z 1997 - 2015 • What are the shared experiences of America’s Generation Z? • What are the characteristics of Gen Z and why? • What are the di ff erences between GenZ and Millennials? • How do members of GenZ often see Millennials & GenX? • How will all this shape how you engage GenZ with the gospel?