intARact Universal Browser
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IntARact browser is a mobile application that allows users to engage with brands through their mobile camera. It recognizes brand creatives, logos, and QR codes captured by the camera. When it recognizes something, it displays related content like videos, websites, or interactive forms. This content is organized into widgets that can be customized by brand. The app provides a single point of access to engage with multiple brands. It can integrate with various marketing campaigns across different media. New creatives can be added and recognized quickly. The app works across many mobile models and platforms without needing additional downloads for each campaign. It offers analytics on user interactions with campaigns.
intARact Universal Browser
- 2. What is universal Browser?IntARact browser enables consumers to engage with brands through a mobile camera
- 3. App FlowInstructions to users How it works?Capturing the Nokia E7 Brand creative through intARact applicationEngagements for the captured brandEg1. Nokia E7 videoEg2. Nokia E7 WAP site
- 4. DeeperBrand ConnectThe result page will carry the colors of the brandsTitle of the result page : The title carry the brand & campaign nameWidget icons : The icons can be customised to suit or represent the widget at its best Name on the widgets: The widget can be appropriately named to make it interesting & easier for the user to understandExample:Careers at InfosysRecruitment drive videoApply Now
- 5. Multiple brand touch points through single point of viewCall for actionsInteractive Application formRecruitment video/TVCCareers @ Infosys – information on the various openings/job opportunities
- 6. 2 Scale Across mediaintARact browser can be integrated with campaigns across media (Print, product, retail, BTL, Outdoor) and consumers touch points to deliver varied contentPond’s ProductsPrint AdPond’s Kiosk/Standee at retail storesPond’s Outdoor Advertising
- 7. 2 Scale Across creativesNew creative/image can be added & recognised quicklyQuick change of WidgetsPrint AdBrochureintARact Browser image2intARact Browser image1Change the widgets/ modify the experience
- 8. 2 ScaleNo additional codeImage 1QR code Image 2logoWhy use a QR code? Image or brand creativeCan recognize product or brand creative or logoLogoQR code
- 9. Universal browserintARact browser can recognise images, logos, barcodes, QR codes. Users have utility beyond the campaignQR codeImageBarcodeLogoCustom Code
- 10. One time downloadSingle application across multiple campaignsBenefit from 25M+ users who will have intARact on their mobile over next 1 year.Note: intARact browser can be downloaded from our BluFi locations, at events, Android market, Apple App store. Once downloaded, the intARact reader stays in the user’s phone application. intARact Browser
- 11. Supported across handsetsAvailable across mobile modelsSymbian, Android, iPhone, J2ME, Blackberry and others
- 12. Better report/analytics – the brand can receive a detailed info regarding the campaign resultsBetter reporting/analytics1234
- 13. Thank You