Interact 2016
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The document outlines the agenda for the 10th edition of the Cristal Festival, taking place in Lisbon on May 11th-12th, 2016. It features a range of keynotes, panels, and workshops focused on digital advertising, data protection, and emerging technologies. Key topics include the evolution of online video, programmatic advertising, and the role of creativity and technology in enhancing user experiences.
Interact 2016
- 1. @IABEU_Interact @CristalFestivalIABEurope.Interact cristal.festival#Interact15 #CristalFestival 11-12MAY LISBON MYRIAD CENTER 10TH EDITION MAY 11TH-12TH, 2016 / LISBON, PORTUGAL europe COLLABORATE TO ACCELERATE European ID Innovation Digital Congress
- 2. 8.30 am - DIGITAL DETOX SESSION TO START YOUR DAY IN A HEALTHY STRESS-FREE WAY! (RUNNING OR CYCLING) W E D N E S D A Y , M A Y 1 1 T H 10 am - 1 pm - KEYNOTES & PANELS Daniel Knapp, Senior Director Advertising - Research bei IHS IAB EUROPE WELCOME & INTRODUCTION: Constantine Kamaras Chairman of the Board of Directors - IAB Europe POLITICAL FIRESIDE CHAT: 21st century policy-making to protect and empower digital citizens MASTERCLASS: Programmatic Mobile Video: the marriage of creativity and programmatic - held by Tabmo KEYNOTE: 2016-2017 forecast - Analyst's view of the online advertising industry WORKSHOP: EU's new Data protection rules: what you need to know led by IAB Europe Online advertising spend in Europe is poised to pull ahead of its historic competitor, television. But this major milestone brings with it challenges, including tighter regulatory scrutiny and issues around transparency and reliability of the delivery chain and user experience. With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! COLLABORATE TO ACCELERATE 9 am - 10 am - REGISTRATION This session lays out what the new European Data Protection Regulation means for European businesses. PANEL: Vision of The Future Mascha Driessen, Senior Director Strategic Search Western Europe, Microsoft KEYNOTE: Putting Users First: Lessons from the Front Lines of the Digital Ad Industry Randall Rothenberg, President & CEO - Interactive Advertising Bureau USA According to Mary Meeker & e-marketer last study, more than 50% of online videos are now viewed on mobile screens. This brings new challenges in terms of creative standards, data segments, and mobile media buying. TabMo European team and founders will walk you through this new ecosystem PANEL: IAB Europe's quality framework: Pan-European viewable impressions initiative Moderated by Head of Content - WARC KEYNOTE: DRIVING QUALITY IN DIGITAL ADVERTISING Paul Barford, ComScore Chief Scientist & Professor - University of Wisconsin. ▷ He will share key trends and insights from the US digital advertising industry, addressing some of the biggest issues and discussing opportunity the industry is facing. 8.30 am - 9.30 am - IAB EUROPE GENERAL ASSEMBLY (MEMBERS ONLY)
- 3. 8.30 pm - OFFICIAL DINNER (PRIVATE NETWORKING WITH MEDIA AGENCIES & ADVERTISERS) WORKSHOP: Ad exchanges in Europe - actors & challenges WORKSHOP: The European advertising sales network ▷ How does linear TV optimise inventories for online video across devices? The Top leaders of European advertising sales network will share experiences around the latest digital advertising innovations & formats which generate revenue notably on the replay. ONLINE VIDEO SESSION: INNOVATION & OPPORTUNITIES SPONSORED BY OOYALA KEYNOTE: Monetization of online video content Dan'l Hewitt, Managing Director, UK - Maker Studios Inc PANEL: Women Digital Media players in a gender-neutral landscape Data Insights Director - Havas Media Group Group Vice President - Digital Advertising & Sales - Dogan TV Holding , Acquisition Marketing Director Southern Hub - FR/NL/IT/ES/PT/BE - Meetic ▷ Understanding the publishers coalition & pointing out how multiple media groups should react. FIRESIDE CHAT: State of the industry Hosted by Guy Phillipson, CEO, IAB UK KEYNOTE: PANEL: Context and trends of the Online Video Industry KEYNOTE: The next influencer strategy SVP, Global Strategy Director - Havas Lux Hub ▷ Mass awareness is out, micro-targeting is in. To get new customers, it is better to pay million “regular” people a dollar, than give a million dollars to a celebrity. The niche, local, highly trusted persons make us try new brands. As the fashion, culture, art and design markets evolve, what is the role of these micro-celebrities, and how they can shape brands’ market expansion? Chechu Lasheras, Director General Desarrollo Ingresos Digitales - PRISA KEYNOTE: AdTech As A Key Driver For Revenues For Publishers PUBLISHERS TRACKS: A BLURRING OF ROLES AND BOUNDARIES BETWEEN PUBLISHERS & ADVERTISERS KEYNOTE: Marco Rigon, Global Head of Mobext - Havas General Manager, EMEA - Ooyala 1 pm - 2.30 pm - OFFICIAL LUNCH 2.30 pm - 6.30 pm - KEYNOTES & PANELS SESSION: The Mobile imperative INTERVIEW: Linking digital exposure to real world behaviour Head of mobile EMEA - OMD EMEA KEYNOTE: Video Monetization KEYNOTE: How can interactivity really help outperform in the video advertising landscape? CEO - Adways How to survive the post-advertising apocalypse ▷ Around 90% of content is funded through advertising, yet conversely, the rise of content blockers on desktop and mobile continues at alarm pace. As the worlds largest creator and distributor of digital video, Maker Studios helps brands validate investment in content, allowing them to connect deeply with global audiences in relevant and measurable ways. KEYNOTE: Managing Director - Nordics Be On, a Division of AOL Networks
- 4. LAB CORNER & INTERACTIVE WORKSHOP: Test apps, digital solutions, virtual reality devices, IOT. Glen Drury,Chief Commercial Officer EMEA - Blippar Creative Evangelist - Happy Finish ▷ Consumer behaviour presents a tremendous opportunity: it’s easier than ever to gather customer data, but it’s harder than ever to make sense of it all. KEYNOTE: Adapting measurement strategies for modern marketing ▷ Everyone is talking about VR, but is it really here to stay or is it just a fad? TED Speaker, Simon Gosling - Creative Evangelist at Happy Finish shows how VR is changing the world and shares some immersive experiences his company has created for major brands including Samsung/ Rihanna, Honeywell, Subway, Walmart and AB INBev. He'll also look at the maturing of storytelling VR. It's not all rollercoaster rides anymore! VR places consumers at the heart of your campaign and can deliver great ROI. KEYNOTE: Why Cross-Device Measurement is Today’s Holy Grail ▷ Discover five things every marketer needs to know to transform data insights into real business value in a cross-device world. CROSS-MEDIA MEASUREMENT KEYNOTE: Nielsen, Total audience/cross-device Jennifer Kattula, Head of Marketing for Ad Tech - Facebook Head of Google Analytics 360 Sales Experiment Virtual Reality KEYNOTE: Understanding the Audience Ecosystem CEO - AudienceProject ▷ Big data and data science are maxing out on the buzz level scale. However the truth is that actionable and free flowing data are far from the norm in the media industry. Get at broader perspective of the Audience Ecosystem and understand the barrieres and opportunities. PANEL: Is there a European approach on programmatic? Global Programmatic Trading, CNN International - Turner Anthony Rhind, Chief Strategy Officer - Adform T H U R S D A Y , M A Y 1 2 T H 8.30 am - DIGITAL DETOX SESSION 10 am - 1 pm - KEYNOTES & PANELS PROGRAMMATIC ADVERTISING EVOLUTION: DATA AND CREATIVITY VP, Strategic Development, EMEA - AppNexus KEYNOTE: The programmable future Products is the new media, why marketers should care ? ▷ It's a competitive & expensive world for brands trying to engage their audiences and reach new ones. With the many digital marketing channels to choose from, traditional packaging is often overlooked as a viable platform for consumer engagement. While real estate on packaging is limited, a new technology has emerged that is changing the game for the biggest brands across all industries: augmented reality (AR). IAB US - Tech Lab - L.E.A.N WORKSHOP: Enhancing user experience through industry initiatives
- 5. 8 pm - GALA DINNER AND AWARDS CEREMONY MIXX AWARDS SPEED-PITCHING SESSION: Brands & agencies co-presenting the best European case studies 7 pm - 8 pm - COCKTAIL RECEPTION EUROPEAN START-UP CONTEST: 10 shortlisted start-ups pitching 5 minutes on stage followed by a Q&A SHOWCASE: The best innovative & Digital Media campaigns of the Gunn report for Media Publisher Gunn Report for Media 2.30 pm - 6 pm - CONFERENCES AND DEBATES 1 pm - 2.30 pm - OFFICIAL LUNCH KEYNOTE: The Attention Economy, the shift from clicks and impressions to transacting on attention Jonah Goodhart, CEO and Co-founder - Moat PANEL: Policy & Regulatory Challenges privacy / data protection and user serenity - the role of transparency Moderated by CEO, IAB Europe KEYNOTE: Empower Creativity Through Technology in Digital Advertising MassMotionMedia