Ad3111 class1_ Introduction
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This document provides an overview of an interactive advertising course. It includes: 1) An introduction to interactive advertising, which utilizes various digital media like the internet, mobile devices, and interactive TV to promote products online and offline. 2) A list of the instructor's qualifications and experience in digital marketing roles. 3) An outline of the course content, assignments, and grading breakdown, including projects focused on creating online media campaigns and digital marketing strategies. 4) Various examples and case studies about how brands are using digital marketing techniques like social media, video, and mobile to engage consumers and tell brand stories in new ways.
Ad3111 class1_ Introduction
- 2. Narin Y (P’ GOP) Graduated :Assumption University :Comm Art (Advertising) 4427006 Work Experience mInteraction 2011-Present : Digital Director RS public company 2009-2010 : Online Media Manager Adapter 2008-2009 : Strategic Planner RS public company 2006-2007 : RS Digital Marketing Officer
- 3. What will you get from this course? Expectation
- 5. Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilize media such as the Internet, interactive television, mobile devices, as well as kiosk-based terminals.
- 15. Dr. Philip Kotler said... (On 21st Century Marketing Seminar) Internet & Mobile is the key to compelling brand & engage consumer on 21st Century Marketing Perspective Consumer-Generated Media (CGM) is the key for marketing’s today Emerging media trends is Communitainment which are Blog, Podcast, Mobile Marketing, Social Networks & WOM Digital Marketing Outlook Source: On 21st Century Marketing by Dr. Philip Kotler
- 18. Digital Media Landscape Widgets Mobile Search Portals Gaming Ad Network Social Networks USER Banner Websites VDO Search Social Network Game Online Mobile
- 19. • Class Assignment20 • Midterm Project20 • Quiz10 • Final Project25 • Final Exam25
- 20. The digital world is full of opportunities for target to engage with our brand
- 21. telling a story around your brand digital marketing…
- 25. + + Product + Content + Community = Premium Consumer Experiencehttps://www.youtube.com/watch?v=W8xMurdO4Tk
- 26. “Where most initiatives focus on enticing consumers to complete a purchase, Nike+ continues to engage the consumer long after the transaction has occurred, keeping Nike+ runners motivated & connected, with each other & with the Brand. People are beginning to expect more from a brand than a witty narrative, and Nike+ redefines how a brand can reach its audience through meaningful enabling experiences.” - Nick Law, R/GA EVP/Chief Creative Officer
- 27. a key part of an integrated campaign digital marketing…
- 28. Building in Tokyo turning into the color you want. Presenting a new way to communicate messages in the internet era. Cross-media Promotion of SONY BRAVIA “Live Color”
- 30. building brand equities in new way digital marketing…
- 32. Grouping to create power
- 33. FurnitureFast Food Snack IT accessory Artist Restaurant beauty Fashion Drink Gadget Smart Phone Real estate Insurance Event Sport TV Show CSR Coperate
- 35. 1ST ASSIGNMENT KNOW YOUR PRODUCT
- 36. What your Product is all about? Target Research Marketing activity Brand situation