Integrating Google Analytics in Android apps
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This document discusses integrating Google Analytics into Android apps. It covers basic integration of pageviews and events, tracking additional data like custom variables, sessions, and ecommerce transactions. It also recommends taking analytics a step further by wrapping the tracker in a custom class and handling sessions properly based on app lifecycle events. Finally, it stresses the importance of legal and privacy considerations when using analytics.
Integrating Google Analytics in Android apps
- 1. Integrating Google Analytics in Android apps +Franklin van Velthuizen @FranklinNL f.vanvelthuizen@colours.nl
- 2. Who am I?
- 3. Agenda • Basic integration • Pageviews, events, ... • Take it a step further • Legal stuff
- 4. Why use GA? • Free • Highly used among a variety of disciplines • Additional APIs • Powerful platform • Downside: lack of SDK documentation ...
- 5. Agenda • Basic integration • Pageviews, events, ... • Take it a step further • Legal stuff
- 6. Let’s start! • Download the SDK at http://code.google.com/mobile/analytics • Add the JAR to your build path • Add the required permissions to your manifest • Sign up at http://www.google.com/analytics • Create an account and profile
- 7. The tracker object private GoogleAnalyticsTracker tracker; ... tracker = GoogleAnalyticsTracker.getInstance(); tracker.startNewSession(“UA-...”, context); ... tracker.stopSession(); Google says: “In onCreate and onDestroy” but that has implications.
- 8. What can we track? Activity viewed by a user Pageview Interaction with interface elements Event
- 9. Tracking pageviews (See example project GA Demo v1.)
- 11. Dispatching • Manual dispatch vs automatic dispatch tracker.startNewSession(“UA-..., context); tracker.startNewSession(“UA-...”, 10, context); • Batches of max 30 hits in manual mode • Try to bundle your dispatches
- 12. Tracking events (See example project GA Demo v2.)
- 13. Tracking events
- 14. Tracking custom vars Three-level visitor interaction model
- 15. Tracking custom vars Three-level visitor interaction model Visitor
- 16. Tracking custom vars Three-level visitor interaction model Visitor Session
- 17. Tracking custom vars Three-level visitor interaction model Visitor Session
- 18. Tracking custom vars Three-level visitor interaction model Visitor Session Page
- 20. Tracking custom vars (See example project GA Demo v3.)
- 21. A/B testing private static final boolean isA = UUID.randomUUID().getLeastSignificantBits() % 2 == 0; ... if(isA) { setContentView(R.layout.A); tracker.trackPageView(“/HomeActivity/A”); } else { setContentView(R.layout.B); tracker.trackPageView(“/HomeActivity/B”); }
- 22. Ecommerce tracking • Add a transaction • Add items to the transaction • Send the transaction to the dispatcher
- 23. Ecommerce tracking (See example project GA Demo v4.)
- 25. Campaign tracking • Android Market campaigns • Campaigns using QR codes on bill boards • General campaign tracking • Links in online advertisements
- 26. Agenda • Basic integration • Pageviews, events, ... • Take it a step further • Legal stuff
- 27. Take it a step further • onCreate and onDestroy yield long visits • Same for onStart and onStop • onResume and onPause yield multiple visits
- 28. Analytics wrapper class • Use my Analytics wrapper class (and improve it) • Sessions are stopped in a delayed way using a delayed Runnable
- 29. Agenda • Basic integration • Pageviews, events, ... • Take it a step further • Legal stuff
- 30. Legal stuff • Always inform your users • If feasible, provide an opt-out possibility • Use setAnonymizeIp
- 31. Resources • Mobile Developer Documentation (sparse!) http://code.google.com/mobile/analytics • Google Analytics Developer docs http://code.google.com/apis/analytics/docs/ • Example code http://www.yoki.org/droidconNL/droidconNL.zip
Editor's Notes
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- #5: Management API, Data Export API\n
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- #8: UA = website profile ID\n
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- #15: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #16: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #17: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #18: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #19: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #20: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #21: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #22: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #23: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #24: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #25: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #26: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #27: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #28: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #29: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #30: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #31: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #32: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #33: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
- #34: Page = Pageviews and Events\nAlways set your custom var before generating a pageview or event\nExamples: Paid user; Logged in user/Network type; Sections in news app\n
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- #37: Downside: you need to push an update to start A/B testing\n
- #38: Transactions and items generate individual hits\n
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- #43: - strange visits when switching between activities\n
- #44: Class composition\n
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- #46: Opt-out downside: existing data will not be removed\nsetAnonymizeIp removes the last octet of IP addresses\nEULA is supposed to protect you, instead of gaining permission\n\n
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