Matt Eitrem has been the GIS Coordinator for the City of Ashland, Wisconsin since 2008, overseeing the city's GIS program focused on public works and utility data development. Key initiatives include the use of GIS in project management for sanitary mains, implementation of video inspections, and generating various GIS deliverables, enhancing data accessibility for contractors and stakeholders. The project exemplified the value of GIS from initial planning through execution, resulting in improved inventory tracking and quality assurance.