integrating social media into essential organizational functions
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The document discusses integrating social media into essential organizational functions. It provides examples of how social media can support human resources, internal communication, staff development, program development, and stakeholder engagement. Specific ideas are presented, such as forming a Facebook group for recruiting employees or asking staff to listen to online conversations in their area of expertise. The document emphasizes developing strategies for social media integration and considering return on influence/investment.
integrating social media into essential organizational functions
- 1. Our Webinar Will Start Soon. Thank You For Your Pa6ence. Integra(ng Social Media Into Essen(al Organiza(onal Func(ons Twi9er tag: #npwebinars Debra Askanase, Community Organizer 2.0 h9p://www.communityorganizer20.com Special Thanks To Our Sponsors
- 2. Integra(ng Social Media Into Essen(al Business Func(ons April 28, 2010
- 3. About me Professional: former execu6ve director, nonprofit exec, business consultant, and teacher. Strategic perspec(ve: business consultant, campaign director, social strategist. It’s all about strategy for me. B.A. Emory University …and I LOVE research! M.B.A. Bar Ilan University
- 4. Key Takeaways! Characteris6cs of the “Social Organiza6on” Social media integra6on: concept and implementa6on ideas One idea you will Implement Determining Return on Influence/Investment hZp://www.flickr.com/photos/83371160@N00/25928863/
- 5. Post‐Workshop Opportuni(es Some workshop resources men6oned at Delicious, with the tags “socialbizpreso” + “NBN” hZp://delicious.com/tag/socialbizpreso+NBN (feel free to con6nue to add to this list) Take away one idea from the workshop that you will implement!
- 6. Communica6on Collabora6on Mul6media Entertainment Reviews and Opinions
- 7. Is Your Organiza(on Ready To Be Social? / hZp://www.flickr.com/photos/49503180180@N01/3608757486
- 8. Some Considera(ons: Number of levels of approval Degree of employee trust Willingness to listen How open is the organiza6on to change? hZp://www.flickr.com/photos/49922542@N00/401343608/
- 9. The Culture of Social Belief in Interest in Transparency Listening Willing to Take Ability to Risks Respond Quickly Belief in Stakeholder Engagement hZp://www.flickr.com/photos/71325969@N00/2634561264/
- 10. Trying to Integrate Social Media? Create a social media team. Train the en(re staff. No silos! Decision makers on team hZp://www.flickr.com/photos/40624839@N02/3784049371/
- 11. Trying to Integrate Social Media? Define ROI expecta(ons ahead of (me Everyone receives reports hZp://www.flickr.com/photos/40624839@N02/3784049371/
- 12. Support Organiza(onal Func(ons Human Resources: recrui6ng, reten6on, job descrip6ons Internal Communica(on collabora6on, communica6on, resource sharing hZp://www.flickr.com/photos/32955500@N08/3084647270/
- 13. Support Organiza(onal Func(ons Staff Development: tools, processes, informa6on‐sharing, knowledge‐ building hZp://www.flickr.com/photos/32955500@N08/3084647270/
- 14. Support Organiza(onal Func(ons Program Development: research, sen6ment, real‐6me feedback hZp://www.flickr.com/photos/32955500@N08/3084647270/
- 15. Support Organiza(onal Func(ons Stakeholder Engagement: volunteer recruitment, program recruitment and par6cipa6on, board development hZp://www.flickr.com/photos/32955500@N08/3084647270/
- 16. Return on Influence = Increasing scale of return hZp://www.flickr.com/photos/22799508@N07/3180165241/
- 17. Human Resources Form a Facebook Group to Recruit employees
- 18. Human Resources
- 19. Adver(sing expense Cost of hiring replacements Cost of retraining Human Resources ROI Interview and recrui(ng (me hZp://www.flickr.com/photos/38726791@N06/4067195335/
- 22. More efficient use of Cost of (me (me Internal Communica(ons ROI Program delivery, organiza(onal Be9er ideas improvements hZp://www.flickr.com/photos/38726791@N06/4067195335/
- 23. Staff Development: Water Cooler 2.0 Training and collabora6on tools: Internal podcas6ng, video, bookmarking, collabora6ve tech
- 24. Staff Development: Online Listening We urge every employee to listen to online conversa6ons about their area of exper6se – it makes them more knowledgeable in their own fields – American Red Cross
- 25. Trained Staff Be9er service delivery Staff Development ROI Staff input and Be9er programs/ contribu(on services, less burnout hZp://www.flickr.com/photos/38726791@N06/4067195335/
- 27. Program Development HildygoZlieb.com
- 28. Gather ideas Create appropriate services, metrics, outcomes Program Development ROI New or improved ideas Improved service delivery hZp://www.flickr.com/photos/38726791@N06/4067195335/
- 29. The Social Media Funnel Move to Ac6on Creates Trust Social Media Engage
- 31. Look at Real‐(me Sen(ment Pla_orms! Video sharing (YouTube) Google Buzz Facebook Online forums/niche forums Social networks TwiZer Social bookmarking sites
- 32. Program and Volunteer Recruitment Remember this email? Engagement is the best recruitment strategy!
- 33. Program and Volunteer Recruitment: Best Prac(ces
- 34. Program and Volunteer Recruitment: Best Prac(ces
- 35. Be Proac(ve 1. Develop a social media presence for volunteer recruitment 2. Tweet it, blog it, talk about it on Facebook and 4sq 3. List opportuni6es on volunteer sites 4. Ask volunteer sites and strategic geographic partners to talk about it on social media
- 36. Be Proac(ve
- 38. Board Development 1. Direct stakeholder communica6on is key 2. Hyperlink their Linkedin profile or social media profile to the website 3. Become involved in crowdsourcing ini6a6ves 4. Include board members in the intranet 5. Include board in staff training/communica6ons
- 40. Direct touch with Be9er stakeholders understand and serve the organiza(on Board Development Dona(ons, Increased engagement recruitment, etc. hZp://www.flickr.com/photos/38726791@N06/4067195335/
- 41. Some Ideas
- 47. Key Takeaways! Characteris6cs of the “social organiza6on” Social media integra6on: concept and implementa6on ideas One idea you will Implement Think about Return on Influence/Investment hZp://www.flickr.com/photos/83371160@N00/25928863/
- 49. Don’t miss our upcoming webinars! 5/5: Modernizing Execu6ve Search for a New Economy 5/12: Building Donor Loyalty 5/19: Strategic Planning as Organiza6onal Development 5/26: Hire Like a Search Firm 101 6/2: What Is a Social Media Strategy, Anyway? Register at www.nonprofitwebinars.com Enter code: co2comp for a complimentary webinar