INTENSOR
- 2. INTENSOR: Integrated Solutions for home fitness The project has an advantage of home fitness machines, fitness trackers and the software as an ideal affordable fitness solutions in home fitness. Current stage: home fitness machines of all types, prototypes of fitness trackers and integration programs. The project aims to achieve a leading market share in the Russian home fitness equipment in 5 years and start international expansion.
- 3. • High trend for being slimmer, fitter, stronger and healthier. • Good result in fitness shows general success of individual. Career is not enough.
- 4. • Unify approach to customers • Additional fee’s for individual trainings • Overcrowded • Not convenient schedule for group classes • Not fresh atmosphere
- 5. • Introverts: 36% of population • Don’t like group fitness • Don’t like to visit clubs
- 6. • Many people very shine to visit clubs due to of extra weight • But they need to find the way how to be fit
- 7. • All day monitoring of fitness activity using fitness gadget • Integration via program with fitness machine • Sharing results via Internet connection with colleagues
- 8. Benefits: Always available at home Individual atmosphere Convenient time Modern devise with always updating software Reveal concerns: Expensive. Specially high quality home fitness machines Takes a lot of space ( specially treadmill or elliptic machine) Requires service Complicated installation
- 9. 2010: Ideas exchange between Sportmaster gurus in sport and fitness equipment 2011: Start of the product development with Kettler producer in China 2012: at fitness market Full range of home fitness machines 2013: Leader of on-line fitness hardware specialty retailers
- 10. • INTENSOR = coach and tool for intensive work-out • Would you like to lose weight faster? • Let’s start with INTENSOR
- 12. • More weights in flywheels in bikes and elliptical machines • More incline in treadmills • Longer steps in elliptical machines
- 13. INTENSOR offer is much more competitive in term of workout effectiveness/pri ce Workout effectiveness Price
- 14. • Fitness tests • Training programs • Sending data to your profile • Integration with Loop
- 15. Focus on: • SMM • In-store • Digital tools
- 16. • Good opportunity in large groups with popular fitness themes • News posting • Events and contests
- 17. • Creating a posts on actual themes • Using attention traps and popular bloggers = opinion leaders
- 18. Best tool for fitness consumer
- 19. • Great Demo Opportunities • Best CPM in target segments • 5 Sec ad for YouTube • Viral • Advices, educating
- 20. * only Russian market 3.7 7.3 11.2 16.1 23.3 31.1 NET SALES DINAMICS, mEUR 2015 2016 2017 2018 2019 2020 m EUR 2015 2016 2017 2018 2019 2020 NET SALES 3.7 7.3 11.2 16.1 23.3 31.1 OPEX 0.5 0.7 1.0 1.4 1.8 2.4 EBIT 0.3 0.9 1.7 2.7 4.1 5.6 EBITDA 0.3 1.0 1.7 2.7 4.1 5.7 DCF 0.2 0.7 1.1 1.6 2.0 3.0 WACC long term 11% WACC 18% NPV 6 years mEUR 8.6
- 21. Physiology, sport and business MBA level of education Experienced in to-level fitness business in Russia: Ex Sportmaster top managers in production and private labeling (Torneo, Stern, etc.) Launch of 6 new brands in sport and fitness in Russia Sourcing experience from best Asian OEM- suppliers (Kettler, Reebok, Tunturi and other top-level producers) More than 15 years career in sporting goods and home fitness machine industry