Interact15 | 15 Ways to Make Your Website Stickier in 2015

Editor's Notes

• #3: "Stickier" today is meant to encompass all kinds of engagement, but also tangible metrics like time on site, click-throughs, and measurable events or actions that indicate your site is working hard for you. These examples run the gamut but many come from big brands, as we all like to take inspiration from the sexier B2C world even if we serve B2B companies or other organizations. Some of these are simple and straightforward, things you can implement immediately in how you display content or in how you think about your website’s purpose. Some speak to real core of a site or key functionality, but all increase the tangible engagement we can see with users.
• #5: Here’s what we’ll be covering today – and true to our theme, you’ll see sticky notes throughout with key take-aways or observations.
• #6: Everyone loves being asked for their opinion – why else would we have all fallen for the Buzzfeed quizzes to find out what our Disney Princess/Harry Potter/80s movie character we are? Asking users for information immediately requires input – and the second they touch their site and put some of their brains back into it, you’ve got them.
• #7: Here not only is the quiz cheeky and fun, you actually learn something about your users’ need states or what problems are the most pressing. And things like urgency and perceived impression can be a critical point of intelligence on a site.
• #8: At the end of a visual quiz like this one, you have the opportunity to create something socially sharable that presents you as a resource.
• #9: In 2013, the Engaging News Project housed at the Annette Strauss Institute for Civic Life at the University of Texas at Austin found that presenting numerical data using interactive tools increases time on site and helps people learn, enhancing recall of information. They looked at both multiple choice and slider polls – sliders increase time on site slightly
• #10: Curation, documents, questions you answer every day, be a resource; related articles; internal links that drive to a conversion funnel
• #11: Curation, documents, questions you answer every day, be a resource; related articles; internal links that drive to a conversion funnel
• #12: Curation, documents, questions you answer every day, be a resource; related articles; internal links that drive to a conversion funnel
• #13: Curation, documents, questions you answer every day, be a resource; related articles; internal links that drive to a conversion funnel; strong internal linking structure
• #14: Help the user explore Show similar items to what they are viewing now Show them recommendations based on purchases or similar buyers. – based on trending items Then what – buy, add to wishlist, recommend it, etc.
• #15: lowes.com
• #16: Bounce rate is inevitable Fact = all users will not be browsing your site 24/7 Fact = all users will not engage Fact = some users will disengage with you Now, how do you maybe change the way you interact with them – Newsletter options, update preferences, download lit, view photos, etc.
• #17: What can you play with, tap, interactact with, etc. on respsonsive Voting, scoring? Surprise
• #18: Time.Com LA Times NBC News
• #19: uses ajax; doesn’t ask user to take an action to keep reading. Variant; paginate at first but allow the user to expose all pages w/out pagination – great for performance and also a key indicator of interest that can be measured as part of a conversion path. rticles that seamlessly transition to new content, without requiring readers to click or tap headlines and then wait for new pages to load.
• #20: What can you play with, tap, interactact with, etc. on respsonsive Voting, scoring? Surprise
• #21: Social content is inherently different. Bring the conversation in and find a way to bring timely content in. Have to actually have good stuff.
• #22: Andrew Davis – Brandscaping mentioned last year is building a community around like ideas or missions; here’s the social media hub version of that.
• #26: Responsive design is something we her a lot about And it is something we want to continue to push for as the world of search changes Gone is the day of mobile only sites tablet and phones of all screen resolutions, you need a site to fit the customer's device.
• #29: Meeting the expectations of the mobile customer Strategies for offering a consistent customer experience across channels (IBM) https://www.ibm.com/services/forms/signup.do?source=swg-smartercommerce-emm&S_PKG=ov18259 for 24.4 percent of all e-commerce revenue by the end of 2017
• #30: Performance can include page size, load time and user experience/perceived wait times. way the interface responds to their actions and the way it performs when they make those actions. (http://www.mobify.com/blog/beginners-guide-to-perceived-performance/) you need to make your buttons respond immediately to a user's touch and give that user a great visual indication that something is happening.
• #31: Meeting the expectations of the mobile customer Strategies for offering a consistent customer experience across channels (IBM) https://www.ibm.com/services/forms/signup.do?source=swg-smartercommerce-emm&S_PKG=ov18259 for 24.4 percent of all e-commerce revenue by the end of 2017
• #32: Meeting the expectations of the mobile customer Strategies for offering a consistent customer experience across channels (IBM) https://www.ibm.com/services/forms/signup.do?source=swg-smartercommerce-emm&S_PKG=ov18259 for 24.4 percent of all e-commerce revenue by the end of 2017
• #33: You’ve heard of write what you know, well this is the web version. We forget that we own a ton of institutional knowledge we can turn into a tool set for those new to the industry, early decision/exploration stage, or fulfill our brand promise of service. Knowledgebase tools like HelpJuice to build a progressive tool over time
• #34: Sometimes forms, applications, documents, they are boring. Transition items to the web without having to optimize or change, and give them a new life. Fulfill a service promise or just make the call center load a little lighter.
• #35: Sports scores. Curated industry news. Hyper regional news – industry or community based. Sourced through a paid system only you have access to. Current prices for scrap metal, crops,
• #36: Sports scores. Curated industry news. Hyper regional news – industry or community based. Sourced through a paid system only you have access to. Current prices for scrap metal, crops,
• #37: Curation, documents, questions you answer every day, be a resource; related articles; internal links that drive to a conversion funnel
• #38: CRYSTAL: EVERGAGE – PERSONALIZED EXPERIENCES
• #39: CRYSTAL:
• #40: Branscaping - Andrew
• #41: CRYSTAL: And in doing this, they didn’t change the process for existing shoppers at all, didn’t increase necessary clicks to buy, or loose site of the true CTA (to buy) just had it there as an extra gem
• #42: CRYSTAL: http://sherpablog.marketingsherpa.com/mobile/3-tips-modcloth-app-engagement/ “Mobile basically provides us new moments of found time,” he said. “Those two minutes in line, a few minutes on the bus or whatnot that weren’t able to be used before.” 50% of Style Gallery loves are from the app More than 16,000 loves from mobile on average per week Loves increased by 82% in the first month after launching in the iOS app
• #43: CRYSTAL: [Common Sense Advisory study: Can't Read, Won't Buy: Why Language Matters on Global Websites; Pitney Bowes Study Reveals U.S., U.K. and Germany are the Most Desirable International Shopping e-Destinations]
• #44: What can you play with, tap, interactact with, etc. on respsonsive Voting, scoring? Surprise http://usa.imaginationlibrary.com/
• #45: http://moz.com/ugc/increasing-timeonpage-through-aesthetics-lessons-learned-from-prweb-and-buildzoom-two-large-content-sites
• #46: quirky.com
• #47: CRYSTAL:
• #48: CRYSTAL:
• #49: CRYSTAL:
• #50: CRYSTAL: Non traditional navigation concepts – pop above main, left nav for tablet orientations,
• #51: Curation, documents, questions you answer every day, be a resource; related articles; internal links that drive to a conversion funnel
• #52: CRYSTAL: changing scrolling patterns, consider touch inputs like swipe, tap. way the interface responds to their actions and the way it performs when they make those actions.
• #53: CRYSTAL: Hover to reveal
• #54: CRYSTAL: What can you play with, tap, interactact with, etc. on respsonsive Voting, scoring? Surprise
• #55: More than 56.7 million people; roughly 19 percent of the U.S. population; has a disability recogized by the ADA. - US Census Bureau visual, auditory, physical, speech, cognitive, and neurological Accessibility can be much more: https://the-pastry-box-project.net/anne-gibson/2014-july-31 make pages that can be navigated by voice, touch, mouse, keyboard, and stylus. So today, we need to make simple, readable, effective content. Today, we make sure all our auditory content has a transcript, or makes sense without one. Ensure that all content can be accessed with the keyboard alone. (Some individuals with motor disabilities cannot use a mouse or may have difficulty using a mouse. Some have tremors which don't allow for fine muscle control. Others have little or no use of their hands, due to a spinal cord injury, brain damage, or some other cause. Some people simply do not have hands, whether due to a birth defect, an accident, or amputation. There is an almost limitless list of conditions that could make mouse usage difficult or impossible.) U.S. government sites on this list, since they're required to be accessible via Section 508 of the Rehabilitation Act. Assistive Technologies - software or hardware that people with disabilities use to improve interaction with the web. These include screen readers that read aloud web pages for people who cannot read text, screen magnifiers for people with some types of low vision, and voice recognition software and selection switches for people who cannot use a keyboard or mouse. Adaptive Strategies - techniques that people with disabilities use to improve interaction with the web, such as increasing text size, reducing mouse speed, or turning on captions. Adaptive strategies include techniques with standard software, mainstream browsers, or with assistive technologies. Page maps - making the browser display a small image of the entire web page with an indicator highlighting the portion within the web page that is being currently viewed.
• #56: https://www.census.gov/newsroom/releases/archives/miscellaneous/cb12-134.html http://usa.imaginationlibrary.com/
• #57: When testing 257 correspondents in a remote user test, the failure rate for tasks was 1.9 times greater for the over-55-s than it was for under-25-s. Almost twice as many older people failed or abandoned the given task, as compared to younger people. visual, auditory, physical, speech, cognitive, and neurological Accessibility can be much more: https://the-pastry-box-project.net/anne-gibson/2014-july-31 make pages that can be navigated by voice, touch, mouse, keyboard, and stylus. So today, we need to make simple, readable, effective content. Today, we make sure all our auditory content has a transcript, or makes sense without one. Ensure that all content can be accessed with the keyboard alone. (Some individuals with motor disabilities cannot use a mouse or may have difficulty using a mouse. Some have tremors which don't allow for fine muscle control. Others have little or no use of their hands, due to a spinal cord injury, brain damage, or some other cause. Some people simply do not have hands, whether due to a birth defect, an accident, or amputation. There is an almost limitless list of conditions that could make mouse usage difficult or impossible.) U.S. government sites on this list, since they're required to be accessible via Section 508 of the Rehabilitation Act. ssistive Technologies - software or hardware that people with disabilities use to improve interaction with the web. These include screen readers that read aloud web pages for people who cannot read text, screen magnifiers for people with some types of low vision, and voice recognition software and selection switches for people who cannot use a keyboard or mouse. Adaptive Strategies - techniques that people with disabilities use to improve interaction with the web, such as increasing text size, reducing mouse speed, or turning on captions. Adaptive strategies include techniques with standard software, mainstream browsers, or with assistive technologies. Page maps - making the browser display a small image of the entire web page with an indicator highlighting the portion within the web page that is being currently viewed.
• #59: Branscaping - Andrew
• #60: By using a real-time behavior based personalization solution - See more at: http://www.evergage.com/blog/increase-web-page-visit-duration-through-personalization/#sthash.6QnU52Zm.dpuf Can be filters, how they sort, how they view – tiled, listed, etc.
• #61: Branscaping - Andrew
• #62: Branscaping - Andrew
• #63: Branscaping - Andrew
• #64: What can you play with, tap, interactact with, etc. on respsonsive Voting, scoring? Surprise