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Interactions 
with clients 
@MarianaMota 
UXSW 2014
Good client relationships 
Empathy 
Communication 
Trust 
@MarianaMota
Empathy
Photos: 
http://www.bouty.net/2013/11/empathy-map-a-simple-canvas-for-customer-insigths/ 
http://www.uxforthemasses.com/blog/wp-content/uploads/2013/11/Personas.jpg @MarianaMota
“Empathy is the art of stepping imaginatively 
into the shoes of another person, 
understanding their feelings and 
perspectives, and using that understanding to 
guide your actions.” 
Roam Krznaric, Empathy: A Handbook for Revolution 
@MarianaMota
Who is your client? 
• Motivations 
• Background 
• Work environment 
• Fears 
• Expectations 
@MarianaMota
Warmth & Competence
“Prioritising warmth helps you connect immediately 
with those around you, demonstrating that you 
hear them, understand them, and can be trusted 
by them.” 
“Connect then lead” by Amy Cuddy on Harvard Business Review 
http://hbr.org/2013/07/connect-then-lead/ 
@MarianaMota
In practice 
Before meeting First meeting Ongoing relationship 
Know who you are meeting Meet clients early 
Observe body languages 
Connect (warmth) 
Face-to-face conversations 
Informal chats 
HALT (hungry, angry, 
lonely, tired) 
@MarianaMota
Communication
Facilitator & Leader languages 
Facilitator-mode Leader-mode 
Warmth Competence 
Neutral Expert 
Actively listening Direct 
Passive language Muscular language 
Briefing meeting & 
workshops 
Presenting designs & 
expert opinion 
@MarianaMota
Use “muscular” language 
“Muscular language is active, definite and positive. It lacks 
hesitation, clutter and passivity.” 
Instead of Use this 
How about…? I strongly suggest… 
I tend to agree. 
http://hbr.org/2014/06/women-find-your-voice/ar/3 
That’s absolutely right, and 
here’s why… 
I agree. I agree completely, because… 
Maybe we can… Here is my plan… 
Well, what if…? I recommend… 
@MarianaMota
Non-verbal 
communication
Gain confidence 
High-power poses Low-power poses 
Photo https://paw.princeton.edu/issues/2014/04/02/pages/3548/index.xml?page=2& 
@MarianaMota
In practice 
Before meeting First meeting Ongoing relationship 
Know who you are meeting Meet clients early 
Observe body languages 
Connect (warmth) 
Listen actively and ask 
questions 
Agree communication 
channels 
Face-to-face conversations 
Informal chats 
HALT (hungry, angry, 
lonely, tired) 
Agile retrospectives 
Speak their language. 
Avoid jargon 
Nominate 1 person to give 
feedback 
Agenda 
@MarianaMota 
@MarianaMota
Trust
Bother 
to explain.
In practice 
Before meeting First meeting Ongoing relationship 
Know who you are meeting 
Proposals 
Meet clients early 
Observe body languages 
Connect (warmth) 
Listen actively and ask 
questions 
Agree communication 
channels 
Face-to-face conversations 
Informal chats 
HALT (hungry, angry, 
lonely, tired) 
Agile retrospectives 
Speak their language. 
Avoid jargon 
Usability testing 
Show designs early and 
often 
Explain, explain, explain 
Nominate 1 person to give 
feedback 
Introduce yourself 
Explain design process 
and deliverables 
Agenda
Workshop 
“Leader vs. Facilitator Mode” 
Teams of 3
Take aways 
• Prioritise warmth 
• Use the right language 
(facilitator/leader) 
@MarianaMota
Resources 
http://www.marianamota.com/category/creative-leadership/
Thank you! 
@MarianaMota 
www.marianamota.com

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Interactions with clients, UXSW, 2014

  • 1. Interactions with clients @MarianaMota UXSW 2014
  • 2. Good client relationships Empathy Communication Trust @MarianaMota
  • 5. “Empathy is the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions.” Roam Krznaric, Empathy: A Handbook for Revolution @MarianaMota
  • 6. Who is your client? • Motivations • Background • Work environment • Fears • Expectations @MarianaMota
  • 8. “Prioritising warmth helps you connect immediately with those around you, demonstrating that you hear them, understand them, and can be trusted by them.” “Connect then lead” by Amy Cuddy on Harvard Business Review http://hbr.org/2013/07/connect-then-lead/ @MarianaMota
  • 9. In practice Before meeting First meeting Ongoing relationship Know who you are meeting Meet clients early Observe body languages Connect (warmth) Face-to-face conversations Informal chats HALT (hungry, angry, lonely, tired) @MarianaMota
  • 11. Facilitator & Leader languages Facilitator-mode Leader-mode Warmth Competence Neutral Expert Actively listening Direct Passive language Muscular language Briefing meeting & workshops Presenting designs & expert opinion @MarianaMota
  • 12. Use “muscular” language “Muscular language is active, definite and positive. It lacks hesitation, clutter and passivity.” Instead of Use this How about…? I strongly suggest… I tend to agree. http://hbr.org/2014/06/women-find-your-voice/ar/3 That’s absolutely right, and here’s why… I agree. I agree completely, because… Maybe we can… Here is my plan… Well, what if…? I recommend… @MarianaMota
  • 14. Gain confidence High-power poses Low-power poses Photo https://paw.princeton.edu/issues/2014/04/02/pages/3548/index.xml?page=2& @MarianaMota
  • 15. In practice Before meeting First meeting Ongoing relationship Know who you are meeting Meet clients early Observe body languages Connect (warmth) Listen actively and ask questions Agree communication channels Face-to-face conversations Informal chats HALT (hungry, angry, lonely, tired) Agile retrospectives Speak their language. Avoid jargon Nominate 1 person to give feedback Agenda @MarianaMota @MarianaMota
  • 16. Trust
  • 18. In practice Before meeting First meeting Ongoing relationship Know who you are meeting Proposals Meet clients early Observe body languages Connect (warmth) Listen actively and ask questions Agree communication channels Face-to-face conversations Informal chats HALT (hungry, angry, lonely, tired) Agile retrospectives Speak their language. Avoid jargon Usability testing Show designs early and often Explain, explain, explain Nominate 1 person to give feedback Introduce yourself Explain design process and deliverables Agenda
  • 19. Workshop “Leader vs. Facilitator Mode” Teams of 3
  • 20. Take aways • Prioritise warmth • Use the right language (facilitator/leader) @MarianaMota
  • 22. Thank you! @MarianaMota www.marianamota.com