This document discusses interactive and transmedia storytelling. It begins with an overview of the traditional media/digital media continuum and how different technologies fit within that. It then discusses concepts like interactivity, human-computer interaction, and the importance of experience in digital storytelling. The document outlines some of the key components of digital stories like visual design, structured content, integrated media, and engagement opportunities. It also discusses concepts like worldbuilding, seriality, subjectivity and performance in transmedia storytelling. Finally, it presents Henry Jenkins' 7 principles of transmedia.