Interactive media-presentation-2017-august
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The document discusses the role of interactive media in experiential marketing, emphasizing the need for audience engagement to create lasting brand impressions. It showcases various technologies such as augmented reality, virtual reality, gesture tracking, and gamification as tools for innovative marketing solutions. The author invites potential clients to explore these interactive solutions for their campaigns while providing contact details and links to demonstration videos.
Interactive media-presentation-2017-august
- 1. P R E S E N T A T I O N Interactive Media
- 2. Interactive Media Presentation – General Introduction Experiential marketing requires interactive media. Audience interaction makes the heart grow fonder. Leaving lasting impressions and memorable moments. Make your brands campaign stand out from the crowd. Social media has disrupted the marketing industry. Traditional advertising mediums don’t have the ROI they used to. The event industry is exploding with creative possibilities. Every brand wants to leave a lasting impression. From Digital to Personal. Interactive media allows users to engage with the brand at a personal level, while keeping it digital, the perfect combination for the new generation. Creativity Unlimited. 3D Projection mapping, Augmented & Virtual Reality, Interactive Projection and Surfaces, Gesture tracking, allows us to create a new era of Digital Storytelling. Having fun! Is what we specialize in, providing you with the tools and technology to achieve your campaign goals.
- 3. Hi! – Details for Contact Prashant Yashpal Activ8Media @prashantyashpal Exploring creative dimensions using interactive and immersive video technologies. +91 9810086483 www.activ8media.in py@activ8media.in (you probably know this)
- 4. Index – Go explore! 1. Augmented Reality 2. Virtual Reality 3. Gesture & Body Tracking 4. Touch Screens 5. Gamification 6. Other Interactivity 7. Video List
- 6. Tablet based AR Using a tablet, users can scan a video or other markers to gain more information Video - https://youtu.be/yjpGB4f-hHI
- 7. Users can scan image to get more information on their tablet
- 8. AR Kiosk - Immersive The audience is projected back on a larger display, creating an interactive and immersive augmented reality experience. They can also control the AR experience via a touch panel. Video - https://youtu.be/5hQmLh6pGJ4
- 9. AR Kiosk experience can be controlled via a touch interface
- 10. AR Social Photo App Using a tablet to control the AR experience the audience can click a photo within the AR environment and share that photo on popular social sharing sites. Video - https://youtu.be/811F2tTgP_4
- 11. AR Social Photo App, let’s users share their AR experience
- 12. Virtual Reality2
- 13. VR – Google Cardboard Using unity and Google Cardboard we can gamify and create most interactive games in VR Video - https://youtu.be/qSRQA3VpnOY
- 14. VR – Oculus Using unity and Google Cardboard we can gamify and create most interactive games in VR Videoo - https://youtu.be/jr-u-XyKEao
- 15. Using Unity + VR we can make memorable experiences
- 16. Gesture & Body Tracking3
- 17. Using Kinect / Leap Motion sensor we can create a variety of gesture & body based interactive solutions!
- 18. Gesture & Body Tracking Custom interactive applications developed using Gesture Recognition and Body Tracking. Below a game controlled via body and a photo collage wall controlled via gesture. https://www.youtube.com/watch?v=7LCJx547Ic4 - https://www.youtube.com/watch?v=41UwgUVAflE
- 19. Gesture AR Photo Booth Using gesture users can select various scenic backgrounds to immerse themselves in. Click a photo and share https://www.youtube.com/watch?v=NiCIzaCypGM
- 20. Body Interactive Using body tracking we made people fly with wings – for Park Avenue https://www.youtube.com/watch?v=o1OzbDZtGDY
- 21. Touch Screens / Interactive Surfaces4
- 22. Touch Screens / Kiosk Create unique user experiences with touch screens. Give additional product info, let users connect online and many other possibilities – Touch Screen for Harman Kardon H/K Video - https://youtu.be/zgUv4uuP56g
- 23. Touch Screens / Kiosk Can be used for product demonstrations, product catalogues, entertainment and general information. Useful in retail & educational environments like museums & exhibitions. Video - https://youtu.be/SQ0EfsLNWd8
- 24. Touch Screens / Kiosk Product catalog with High Definition display. You know you need a sharp screen when selling jewelry to your customers. Video - https://youtu.be/EL9MQtSnykM
- 25. Gamification “the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.” 5
- 26. Audio Reactive Game - OLA Who can shout the loudest? We created an interactive game to gamify OLA cabs the player who shouts the loudest wins. Video - https://youtu.be/8_WlSwM4xqY
- 27. Scooter Game for Swiggy Using Kinect motion tracking, we created a game for Swiggy. Audience could ride a scooter and collect points to win prizes. Video - https://youtu.be/_sB-0BdDy6I
- 28. Box tracking gamify A simple children’s game which uses a box as the tracking tool for kids to collect items on screen. This can be expanded to bigger projection surfaces for more impact. Video - https://youtu.be/CLm8D8xIIMY
- 30. Ride a Cycle – Power the LED A unique concept, where users get to ride a cycle and power and LED lights installation. Perfect for any fitness related event Video - https://youtu.be/_n83tuUe7NM
- 31. We can expand the cycle LED idea to include projection mapping or video content!
- 32. Interactive Media I think you get the idea by now, that we are capable of providing a variety of interactive solutions Get in touch with us to explore new possibilities or adapt on of the existing concepts for your next event!
- 33. We offer one stop solutions for 1. 3D Projection Mapping 2. Holographic Projection 3. Content/Video for Events 4. LED Mapping 5. Interactive Projection 6. Touch Interface 7. Gesture & Tracking
- 34. • We can create endless solutions • Custom hardware & software programming
- 35. AUGMENTED REALITY • AR Tablet – https://youtu.be/yjpGB4f-hHI • AR Kiosk Immersive – https://youtu.be/5hQmLh6pGJ4 • AR Social Photo App – https://youtu.be/811F2tTgP_4 VIRTUAL REALITY • VR Google Cardboard – https://youtu.be/qSRQA3VpnOY • VR Oculus – https://youtu.be/jr-u-XyKEao GESTURE & BODY TRACKING • Gesture Interactive Photo Wall – https://youtu.be/41UwgUVAflE • Body Tracking Kinect Game - https://youtu.be/7LCJx547Ic4 • Gesture AR Photo Booth – https://youtu.be/NiCIzaCypGM • Body Tracking AR – https://youtu.be/o1OzbDZtGDY TOUCH SCREEN INTERACTIVE UI • Touch Screen HK Interactive UI – https://youtu.be/zgUv4uuP56g • Touch Screen General - https://youtu.be/SQ0EfsLNWd8 • Touch Kiosk Jewelry – https://youtu.be/EL9MQtSnykM GAMIFICATION & OTHER INTERACTIVITY • Gamification OLA Audio – https://youtu.be/8_WlSwM4xqY • Gamification Scooter Swiggy – https://youtu.be/_sB-0BdDy6I • Gamification Box Tracking – https://youtu.be/CLm8D8xIIMY • Interactive Cycle Powered LED - https://youtu.be/_n83tuUe7NM A list of all the videos - for reference. Save this page
- 36. THANK YOU! Hope to hear from you soon!