Internal environment
- 3. MARKETING Where marketing is needed???? Software Companies Educational Institutions Business Organisations and so on………
- 7. BUSINESS ENVIRONMENT Business environment means all of the internal and external factors that affect how the company functions including employees, customers, management, supply and demand.There are various factors that are included in internal and external environment.
- 8. TYPES OF BUSINESS ENVIRONMENT There are two types of business Environment Business Environment Internal Environment External Environment
- 9. INTERNAL ENVIRONMENT Definition:- An organization's internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture, which defines employee behaviour. Although some elements affect the organization as a whole, others affect only the manager.
- 10. VARIOUS FACTORS IN INTERNAL ENVIRONMENT
- 11. VARIOUS FACTORS IN INTERNAL ENVIRONMENT Value system Mission & objectives Management structure and nature Resource
- 12. VARIOUS FACTORS IN INTERNAL ENVIRONMENT Stakeholder Goals Strategy Success Employee Mix Technology Capabilities
- 13. VALUE SYSTEM Value System of founders and those at the helm of affairs has important bearing on Choice of business Mission Objectives of the organization Business policies and practices
- 14. VALUE SYSTEM
- 15. MISSION AND OBJECTIVE Describes the purpose Serve the needs of customers Identifies various intents of the company Answers various questions
- 17. MANAGEMENT STRUCTURE AND NATURE FACTORS Organizational structure Composition of the Board of Directors Extent of professionalization of management
- 20. RESOURCE Resources is a broad term that refers to what the organization has. In marketing terms, we are particularly interested in: Product range, Brand equity, Financial position, Customer loyalty, Customer base size, Retailer relationships retailer relationships.
- 21. HUMAN RESOURCE Various HR policies Employee retention techniques Selection criteria Training and development Disputes Public relations Issues: selecting right people, offering competitive compensation packages and payroll taxes
- 22. HUMAN RESOURCE
- 23. HUMAN RESOURCE Commodore Dr. M.S. Raghunathan took over as the Registrar, Vignan's University, Guntur on 02 July, 2014, after 34 years of Commissioned service in the Indian Navy. Post graduate in Defence& Strategic Studies from the University of Madras. Master of Philosophy in Defence& Strategic Studies from the University of Mumbai.
- 24. EMPLOYEE MIX This is related to resources above, but is a closer focus on human resources. It is particularly valuable in service firms that rely on customer – employee interaction and in organizations that rely upon innovation and improved operations being delivered by key staff.
- 25. STRATEGY AND SUCCESS The current marketing strategy and its degree of success needs to be evaluated. How well is the current strategy working given the firm’s internal and external environments? Obviously, successful strategies primarily need a fine-tuning only, whereas unsuccessful or weakening strategy positions would need substantial revision.
- 28. TECHNOLOGY CAPABILITIES It is however important to note that rapid technological progress, especially unprecedented growth of information technology in recent years has increased the relative importance of intellectual capital and human resources as compared to physical resources of a company. Example:- The growth of Bill Gates Microsoft Company and Murthy’s Infosys Technologies is mostly due to the quality of human resources and intellectual capital than to any superior physical resources.
- 29. Advantages Disadvantages Competitive edge High cost involvement Enhance brand and reputation Long time to produce Overseas market Uncertain outcome
- 30. CONCLUSION So by this we are able to know the various types of business environment. By this we have explained you few factors of business environment.
- 31. THANK YOU