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ROLE OF
STRATEGIC
MANAGEMENT
IN
HUMAN RESOURCE
MANAGEMENT




         MBAO 6030 Human Resource Strategy
WHAT IS STRATEGY?

The Meaning of “Strategy”
 Plans that involve the top executives and/or
  board of directors of the firm
 A general framework that provides a perspective
  for selecting specific policies and procedures.
 A factor that contributes to Competitive
  Advantage in markets
 Having a long-term focus
 A critical factor that affects Firm Performance
Human resource strategy involves
    the planned and effective use of human resources
    in order to get an edge over the competitors.
n   The use of planning in human resource management.
n       An integral approach to the design and implementation
    of HR systems.
n        Matching HRM policies and activities with the business
    strategy of the organization.
n        Viewing people as a strategic resource for the
    achievement of competitive advantage.
HR Strategy: Strategic Fit

Corporate Strategy

Business Strategy

HR Strategy

HR System           Training                   Rewards
(Performance Mgmt.)


                               MBAO 6030 Human Resource Strategy
HR Strategy: HR System Internal Fit
HR Strategy
                   Goal Setting


    Appeal                          Performance
                                    Measurement

                                      Coaching


         Rewards         Performance Evaluation


   Performance Management System
STRATEGY IN HUMAN RESOURCE
 MANAGEMENT describes the
vision,
 mission
 goals of the HRM Function in the organization.
           The HRM Strategy describes the final and
desired state of the HRM Function. The HRM
Employees use the HRM Strategy as the basis for the
goal setting process within the HRM Function to
navigate their own performance the right direction.
External environment   Pans regulating
         Competition           employee
         Gov policy
         Technology
         Market trends
                             HR strategies
                             HR                  Procurement    OUTCOMES
                             planning             Development    Increased
CORPORATE BUSINESS
                             Design of           Performance
STRATEGY      STRATEGY                                            performance
                              jobs                 management     Customer
                             What                Compensation   Satisfaction
                             workers do           Labor          Employee
        Internal environment
                             What workers         relations
        Culture                                                  satisfaction
                             need
        Structure
        Policies
        Past strategy
                                HRIS
Strategic management plays an important
role in different aspects of Human Resource
management.
1.HR PLANNING
2.STAFFING-RECRUITMENT & SELECTION
3.TRAINING & DEVELOPMENT
4.PERFORMANCE APPRAISAL
5.COMPENSATION & REWARDS
1. HR PLANNING-Prevents overstaffing and understaffing.
    Ensures the organization has the right number of employees
    with the right skills in the right places and at the right time.
    Ensures the organization is responsive to changes in its
    environment.
    Provides direction and coherence to all HR activities and
    systems.
    Facilitates leadership continuity through succession planning.
                   HR planning follows from the strategic
    plan, the information collected in the HR planning
    process contributes to the assessment of internal
    organization’s environment done in strategic planning.
2.STAFFING- The process of recruiting applicants and
  selecting prospective employees, remains a key
  strategic area for human resource strategy.
                  An organisation’s performance is a direct
       result of the individuals it employs, the specific
       strategies used and decisions made in the staffing
        process will directly impact the success of the
       strategic plan.
 i.        Recruitment & Selection
 ii.       Placement
An effective staffing strategy requires in depth planning for the
recruiting process to ensure efficiency and generation of a qualified
applicant pool. The strategic decisions organizations need to make
relative to staffing are summarized below:
3. Training and Development- Training and development
    of employees is a key strategic issue for organizations.
    Training involves employees acquiring knowledge and skills
    that they will be able to use on the job.
    There are two key factors to develop successful
    training programmes in organizations. The first is
    planning and strategizing the training. This
    involves four distinct steps:
    •   Needs assessment
    •   The establishment of objectives and measures
    •   Delivery of the training
    •   Evaluation
    The second key factor is to ensure that desired results are
      achieved or accomplished. Training needs are to be
      integrated with performance management systems and
      compensation.
FOR EX.
          INFOSYS WHICH IS A
KNOWLEDGE BASED IT BUSINESS ALWAYS
REQUIRES ITS HUMAN RESOURCE TO BE

TO BE HIGHLY SKILLED
TO BE COMPETENT
EASILY ADAPTING TO CAHANGING WORK
 SITUATIONS
TO BE WELL INFORMED
INFOSYS HAS GAINED ITS MOTIVE OF
SMART WORKFORCE THROUGH ITS WELL
ORGANISED TRAINING ACTIVITY.


THE MOTTO OF INFOSYS TRAINING PROGRAM IS
 “LEARN ONCE, USE ANYWHERE”

    OBJECTIVE IS TO NURTURE A LARGE
NUMBER OF HIGH QUALITY LEADERS WITH A
GLOBAL PERSPECTIVE.
THE TRAINING SPECTRUM INCLUDE
SOFTWARE DEVELOPMENT
MANAGERIAL SKILLS
SOTWARE SKILLS
LEADERSHIP & DOMAIN SPECIFIC TRAINING


TRAINING IS PROVIDED AT THREE LEVELS
ENTRY LEVEL
LATERAL LEVEL
LEADERSHIP TRAINING(Infosys Leadership Institute)
ENTRY LEVEL→ An employee who joins at the
entry level undergoes a 14-week comprehensive training
programme covering both technical and managerial
aspects.
LATERAL LEVEL→ A separate training
programs for lateral entrants. Using a blend of
presentations and interactive sessions, they are
introduced with the Infosys brand/culture. Task based
training takes place afterward.
LEADERSHIP TRAINING →Training in
leadership qualities is the third level programme.
Infosys Leadership Institute(ILI) in Mysore trains about
400 infoscions anually.
ILI RUNS SPECIAL PROGRAMMES ALSO
First time traveler training 3 day event with 6
 modules i.e.→ Personal trait understanding
             → Culture & project elements appreciation
             → Customer interfacing
             → Communication skills
             → Corporate etiquette
             → Social Interfacing skills
Language training
Bon Voyage→ Training given to all its travelers at the
time of collecting tickets/passport, covers immigration
processes & tips on making ones way in a new country.
ILI CURENTLY HAS
78 Full time Faculty
More than 200 consultants
Top level management including Chairman &.
 directors also conducts workshop.

        Infosys spends around 4% of total wage bill on
training & delivers about 10% of the total training
through E-Learning Programs.
FIRM LEVEL COMPETITIVE STRATEGY
            COST LEADERSHIP CUSTOMER          INNOVATION
                            SATISFACTION
HR          PEOPLE WORKING   PEOPLE WORKING PEOPLE
COMPETITIVE HARDER           SMARTER        WORKINH WITH
OBJECTIVES                                  VISION
HR          STREAMLINE      EDUCATE LINE    DEFINE VISION
DECISIONS   STANDARDIZE     MANAGERS &       ATTRACT
AND         DECREASE        OTHER CLIENTS    CREATIVE
ACTIONS     PRODUCTION       DELEGATE        TALENT
            TIME             DECISIONS        REWARD RISK
            REDUCE COSTS    INCREASE        PROVIDE
                             FLEXIBILITY      OPPORTUNITIES
                                              & TOOLS FOR
                                              EXPLORATION
4.PERFORMANCE APPRAISAL- An organization’s
long-term success in meeting its strategic objectives relies on
managing employee performance and ensuring that performance
measures are consistent with the strategic needs.
One purpose of performance appraisal systems is to facilitate
employee development.
       A second purpose is to determine appropriate rewards
and compensation, which must be clearly linked to achievement
of strategic goals.
FOR Ex.:- PHILIPS TAKE A FIVE-POINT SCALE
TO MEASURE THE POTENTIAL OF AN EMPLOYEE AND
PUT THEM IN ONE OF THE QUADRANTS.


P HIGH   PROBLEM        STARS
O        CHILDREN
T                   C   D
E
N
                    A   B
T
I        PLANNED        SOLID
A        SEPERATION     CITIZENS
L LOW                               HIGH
                PERFORMANCE
 Low potential-Low performance- Employees under
  this criteria are asked to improve their performance
  initially. If that effort fails, Philips works towards a
  planned separation.
 Low potential-High performance-Defined as solid
  citizens-high skills but limited capability to grow
  beyond their current job profile.
 Low performance-High potential-Problem children
  do well in their jobs if a location, boss or job profile
  is changed. If they continue to perform less, the
  separation process is initiated.
 High performance-High potential-Are like star
  performers. And are given challenging tasks
  constantly.
The appraisal criteria considers the following
features:-
   Conceptual Effectiveness-
                  Vision
                  Business orientation
                  Sense of Reality
   Interpersonal Effectiveness-
                  Negotiating power
                  Personal influence
                  Verbal Behavior
   Operational Effectiveness
               Result orientation
               Individual effectiveness
               Risk taking control
   Achievement Motivation-
               Professional ambition
               Innovativeness
               Stability
           Philips lays down a fast track, career growth plan for the
    star performers. Separates the star performers from the
    employees ranks & exploit their potential fully using rewards
    & incentive schemes.
Amita sm shm
5.COMPENSATION & REWARDS

         Organizations face a number of key strategic issues in
    setting their compensation and reward policies and
    programmes. These include:
   Compensation relative to the market
   Balance between fixed and variable compensation
   Appropriate mix of financial and non financial compensation
    Developing an overall cost-effective compensation
    programme that results in high performance.
HR Strategy: Context of HR System

1.   The “Five Factors” Influencing the HR System
        External Environment
        Social: social values, roles, trends, etc.
        Political: political forces, changes. Ex. Bush
         presidency and its agenda for Social Security.
        Legal: laws, court decisions, regulatory rules.
        Economic: product, labor, capital, factor markets.
2.   The Workforce
3.   Organization Culture
        Weak vs. Strong culture
        “Type” of culture
4.   Organization Strategy
        What are a firm’s distinctive competencies?
        What is the basis that competitive strategy be
         sustained?
        What are a firm’s strategic objectives?
        Compare corporate and Business strategies.
1.   Technology of Production & Organization of
     Work
        Required employee skills
        Ease of monitoring employees’ input
MBAO 6030 Human Resource Strategy
Amita sm shm
Amita sm shm

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Amita sm shm

  • 2. WHAT IS STRATEGY? The Meaning of “Strategy”  Plans that involve the top executives and/or board of directors of the firm  A general framework that provides a perspective for selecting specific policies and procedures.  A factor that contributes to Competitive Advantage in markets  Having a long-term focus  A critical factor that affects Firm Performance
  • 3. Human resource strategy involves the planned and effective use of human resources in order to get an edge over the competitors. n The use of planning in human resource management. n An integral approach to the design and implementation of HR systems. n Matching HRM policies and activities with the business strategy of the organization. n Viewing people as a strategic resource for the achievement of competitive advantage.
  • 4. HR Strategy: Strategic Fit Corporate Strategy Business Strategy HR Strategy HR System Training Rewards (Performance Mgmt.) MBAO 6030 Human Resource Strategy
  • 5. HR Strategy: HR System Internal Fit HR Strategy Goal Setting Appeal Performance Measurement Coaching Rewards Performance Evaluation Performance Management System
  • 6. STRATEGY IN HUMAN RESOURCE MANAGEMENT describes the vision,  mission  goals of the HRM Function in the organization. The HRM Strategy describes the final and desired state of the HRM Function. The HRM Employees use the HRM Strategy as the basis for the goal setting process within the HRM Function to navigate their own performance the right direction.
  • 7. External environment Pans regulating Competition employee Gov policy Technology Market trends HR strategies HR Procurement OUTCOMES planning Development Increased CORPORATE BUSINESS Design of Performance STRATEGY STRATEGY performance jobs management Customer What Compensation Satisfaction workers do Labor Employee Internal environment What workers relations Culture satisfaction need Structure Policies Past strategy HRIS
  • 8. Strategic management plays an important role in different aspects of Human Resource management. 1.HR PLANNING 2.STAFFING-RECRUITMENT & SELECTION 3.TRAINING & DEVELOPMENT 4.PERFORMANCE APPRAISAL 5.COMPENSATION & REWARDS
  • 9. 1. HR PLANNING-Prevents overstaffing and understaffing.  Ensures the organization has the right number of employees with the right skills in the right places and at the right time.  Ensures the organization is responsive to changes in its environment.  Provides direction and coherence to all HR activities and systems.  Facilitates leadership continuity through succession planning. HR planning follows from the strategic plan, the information collected in the HR planning process contributes to the assessment of internal organization’s environment done in strategic planning.
  • 10. 2.STAFFING- The process of recruiting applicants and selecting prospective employees, remains a key strategic area for human resource strategy. An organisation’s performance is a direct result of the individuals it employs, the specific strategies used and decisions made in the staffing process will directly impact the success of the strategic plan. i. Recruitment & Selection ii. Placement
  • 11. An effective staffing strategy requires in depth planning for the recruiting process to ensure efficiency and generation of a qualified applicant pool. The strategic decisions organizations need to make relative to staffing are summarized below:
  • 12. 3. Training and Development- Training and development of employees is a key strategic issue for organizations. Training involves employees acquiring knowledge and skills that they will be able to use on the job.  There are two key factors to develop successful training programmes in organizations. The first is planning and strategizing the training. This involves four distinct steps: • Needs assessment • The establishment of objectives and measures • Delivery of the training • Evaluation The second key factor is to ensure that desired results are achieved or accomplished. Training needs are to be integrated with performance management systems and compensation.
  • 13. FOR EX. INFOSYS WHICH IS A KNOWLEDGE BASED IT BUSINESS ALWAYS REQUIRES ITS HUMAN RESOURCE TO BE TO BE HIGHLY SKILLED TO BE COMPETENT EASILY ADAPTING TO CAHANGING WORK SITUATIONS TO BE WELL INFORMED
  • 14. INFOSYS HAS GAINED ITS MOTIVE OF SMART WORKFORCE THROUGH ITS WELL ORGANISED TRAINING ACTIVITY. THE MOTTO OF INFOSYS TRAINING PROGRAM IS “LEARN ONCE, USE ANYWHERE” OBJECTIVE IS TO NURTURE A LARGE NUMBER OF HIGH QUALITY LEADERS WITH A GLOBAL PERSPECTIVE.
  • 15. THE TRAINING SPECTRUM INCLUDE SOFTWARE DEVELOPMENT MANAGERIAL SKILLS SOTWARE SKILLS LEADERSHIP & DOMAIN SPECIFIC TRAINING TRAINING IS PROVIDED AT THREE LEVELS ENTRY LEVEL LATERAL LEVEL LEADERSHIP TRAINING(Infosys Leadership Institute)
  • 16. ENTRY LEVEL→ An employee who joins at the entry level undergoes a 14-week comprehensive training programme covering both technical and managerial aspects. LATERAL LEVEL→ A separate training programs for lateral entrants. Using a blend of presentations and interactive sessions, they are introduced with the Infosys brand/culture. Task based training takes place afterward. LEADERSHIP TRAINING →Training in leadership qualities is the third level programme. Infosys Leadership Institute(ILI) in Mysore trains about 400 infoscions anually.
  • 17. ILI RUNS SPECIAL PROGRAMMES ALSO First time traveler training 3 day event with 6 modules i.e.→ Personal trait understanding → Culture & project elements appreciation → Customer interfacing → Communication skills → Corporate etiquette → Social Interfacing skills Language training Bon Voyage→ Training given to all its travelers at the time of collecting tickets/passport, covers immigration processes & tips on making ones way in a new country.
  • 18. ILI CURENTLY HAS 78 Full time Faculty More than 200 consultants Top level management including Chairman &. directors also conducts workshop. Infosys spends around 4% of total wage bill on training & delivers about 10% of the total training through E-Learning Programs.
  • 19. FIRM LEVEL COMPETITIVE STRATEGY COST LEADERSHIP CUSTOMER INNOVATION SATISFACTION HR PEOPLE WORKING PEOPLE WORKING PEOPLE COMPETITIVE HARDER SMARTER WORKINH WITH OBJECTIVES VISION HR STREAMLINE EDUCATE LINE DEFINE VISION DECISIONS STANDARDIZE MANAGERS & ATTRACT AND DECREASE OTHER CLIENTS CREATIVE ACTIONS PRODUCTION DELEGATE TALENT TIME DECISIONS REWARD RISK REDUCE COSTS INCREASE PROVIDE FLEXIBILITY OPPORTUNITIES & TOOLS FOR EXPLORATION
  • 20. 4.PERFORMANCE APPRAISAL- An organization’s long-term success in meeting its strategic objectives relies on managing employee performance and ensuring that performance measures are consistent with the strategic needs. One purpose of performance appraisal systems is to facilitate employee development.  A second purpose is to determine appropriate rewards and compensation, which must be clearly linked to achievement of strategic goals.
  • 21. FOR Ex.:- PHILIPS TAKE A FIVE-POINT SCALE TO MEASURE THE POTENTIAL OF AN EMPLOYEE AND PUT THEM IN ONE OF THE QUADRANTS. P HIGH PROBLEM STARS O CHILDREN T C D E N A B T I PLANNED SOLID A SEPERATION CITIZENS L LOW HIGH PERFORMANCE
  • 22.  Low potential-Low performance- Employees under this criteria are asked to improve their performance initially. If that effort fails, Philips works towards a planned separation.  Low potential-High performance-Defined as solid citizens-high skills but limited capability to grow beyond their current job profile.  Low performance-High potential-Problem children do well in their jobs if a location, boss or job profile is changed. If they continue to perform less, the separation process is initiated.  High performance-High potential-Are like star performers. And are given challenging tasks constantly.
  • 23. The appraisal criteria considers the following features:-  Conceptual Effectiveness- Vision Business orientation Sense of Reality  Interpersonal Effectiveness- Negotiating power Personal influence Verbal Behavior
  • 24. Operational Effectiveness Result orientation Individual effectiveness Risk taking control  Achievement Motivation- Professional ambition Innovativeness Stability Philips lays down a fast track, career growth plan for the star performers. Separates the star performers from the employees ranks & exploit their potential fully using rewards & incentive schemes.
  • 26. 5.COMPENSATION & REWARDS Organizations face a number of key strategic issues in setting their compensation and reward policies and programmes. These include:  Compensation relative to the market  Balance between fixed and variable compensation  Appropriate mix of financial and non financial compensation  Developing an overall cost-effective compensation programme that results in high performance.
  • 27. HR Strategy: Context of HR System 1. The “Five Factors” Influencing the HR System  External Environment  Social: social values, roles, trends, etc.  Political: political forces, changes. Ex. Bush presidency and its agenda for Social Security.  Legal: laws, court decisions, regulatory rules.  Economic: product, labor, capital, factor markets.
  • 28. 2. The Workforce 3. Organization Culture  Weak vs. Strong culture  “Type” of culture 4. Organization Strategy  What are a firm’s distinctive competencies?  What is the basis that competitive strategy be sustained?  What are a firm’s strategic objectives?  Compare corporate and Business strategies.
  • 29. 1. Technology of Production & Organization of Work  Required employee skills  Ease of monitoring employees’ input
  • 30. MBAO 6030 Human Resource Strategy