Internal Reward Program Idea for Nike
- 1. If Nike had an Internal Reward Program Proactive Project By Sulagna Das
- 2. Brief: Nike is developing an Internal Awards Program. This will be a monthly best performer national award. The goal is to reward and recognize performance.
- 3. Insight.
- 4. Idea. Step into their shoes. A reward program that doesn’t just judge the employees based on their professional skills but their morality as well! Stepping into someone’s shoes means understanding what the other person’s situation is. It is otherwise very easy to judge them. But by understanding someone’s actual situation, we don’t just get to know them better but become a better person ourselves. Therefore, a reward program that starts with helping out a fellow employee. And in turn, winning a reward.
- 5. How it works... Ask for Help Anonymously There are quite a few employees who feel shy to ask for help. On the company portal, the employees ask for help regarding any work related problem they are facing. It can be as simple as not being able to find the holiday list, or as difficult as cracking a new marketing brief. People Reach Out with Solutions The ones who are interested and/or know how to solve the particular problem, reach out to these posts with their solutions, on the same portal, below the stated problem. Much like a Tweet chain, or how Quora functions. Solutions Tested | Feedback/Response Shared The one who asked for help, tries out the suggested solutions and responds to everyone, sharing gratitude and the experience/feedback about which solution worked out best. This way, there can be transparency and the decision making for the reward will be unbiased. Reward The reward is announced for the well-deserved employee. Rewards, being the integral part of this arrangement, can be of various types. (For suggestions, refer to the next slide.) Evaluation/Acknowledgement by HR/Supervisor/Equivalent Based on the effectiveness of the solutions, the professional and moral capabilities are judged. The designated decision maker acknowledges everyone’s efforts and announces the best performer. 05 01 02 03 04
- 6. Rewards be like... ❏ Employees Reward Each Other The one who has asked for help, rewards the one who has helped out with a solution. This will not only increase peer-to-peer connect, but also prove to be quite motivating. ❏ Meaningful Rewards Send them a favourite meal through Zomato, Coffee Subscription, Dedicate a customised Zoom background, Best Parking Spot (post-Covid), ❏ Trackable Reward Programs How many times they helped out a colleague. How useful the solution was. Feedback from the colleague. ❏ Supportive Shoes/Insoles (OR) Laundry Service/ House CLeaning Services ❏ Referrals The ones who received help from other employees can refer the best help provider to the others. This person can win brownie points because of the referral. ❏ Calling Dibs on Upcoming Projects An employee loves it when they get to work on a project of their choice. Even if they fail, it can a learning experience for them. Besides, what are supervisors for?
- 7. Mode of Communication: Through Which Platforms & Why Step 1 EDMs Because it is the most direct kind of communication during this era of working from home. It gives the reader the comfort and space of reading the message at a convenient time and accordingly take action. Step 2 Slack (Or Equivalent) Because it is the official group or platform where the colleagues/peers can cheer each other. They can also nominate and/or refer each other for the particular engagements. Step 3 LinkedIn (not Facebook please!) LinkedIn is a great medium of employee and organisation advocacy. In the present day world, the young enthusiasts resort to LinkedIn for making connections at an early stage of life such as while they’re still pursuing their graduation. Bringing out a good reward program in front of this audience can be very beneficial for the brand.
- 8. A Broad Sweep 5-Months Schedule Blueprint - Teaser - Pre-launch - Launch - Sustenance January 20XX A blueprint of a microsite will be required, where the employees can log in and participate in the reward program. The microsite can have as simple UI/UX as Quora. March 20XX The teaser phase of the reward program will be activated. The employees will be informed about the various kinds of rewards that the organisation would be distributing. This will entice them to keep an eye out for what’s coming. In this phase, all employees will be introduced to the reward program. There can be explanatory videos and EDMs about the whole program, the benefits, the rewards, everything! July 20XX This is when the idea sees the light of the day and hence, will need a big enough promotional stunt - suggested day off, or a virtual event where all employees are present. They will definitely need a nudge and a push to start interacting and participating. October 20XX Send communications to the employees as well as the supervisors to nominate/refer the ones who like to perform more and help out others. The first participation can even be staged - from someone from the HR Team or the top management, so that the other employees feel comfortable. Month #1 Month #2 Month #3 Month #4 Month #5
- 12. Sample Teaser EDM Art Cue on the Right Copy: Addicted to Helping People Out? Welcome to Club “Step into Their Shoes”! Imagine being rewarded with your favourite burger every time you helped out your colleague with something. And not just that. There are points to collect too! Learn More (CTA)
- 13. Sample Slack (Or Equivalent) Communication Message for Expression of Gratitude: Kudos to @Ashish for laying out the Media Plan within such short notice and helping out a colleague, with the best of interest at heart. As always, the team speaks highly of your expertise and your kindred spirit. Message for Reward Announcement: Congratulations to our top five leaderboard winners! You have now moved up to compete in the Employee of the Year activities. In the meantime, let us cheer you up with your choice of rewards which you can redeem with your points on the portal.
- 14. Sample LinkedIn Sustenance Post Art Cue on the Right Copy: Already Good at Your Craft? Be a part of the Brand that values the kindness of your heart! “At Nike, we believe in doing good on and off the field!” Join the Team (CTA)
- 15. 4 Months Micro Calendar 04 W1 W2 W3 W4 03 W1 W2 W3 W4 02 W1 W2 W3 W4 01 W1 W2 W3 W4 Blueprint of Microsite Microsite Design Implementation Pre-launch activities through EDMs & Slack Launch the Reward Program Start Teaser Phase through EDMs & Slack | Microsite Revisions | Prep for Launch Event LOREM Brief the Writer & Designer Upload Content | Update Design Microsite Testing | Bug Fixes
- 16. Thank you...