Internet Asset Management
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The document discusses changes in how customers, especially younger generations, engage with brands and media online. It emphasizes that companies must shift from interruptive marketing to building relationships and understanding different demographic groups. Additionally, the rise of social media requires organizations to participate in online conversations and establish trust in order to effectively reach modern customers.
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Internet Asset Management
- 1. Internet Asset Management Date: September 2010
- 2. Date: September 2010 What happened to TOP OF THE POPS!
- 6. Established “brand.” Regular timeslot. Route to market for “musicians”. “ Sit back” technology. Passive mode. Unable to change quick enough. Cant respond to customer needs. Top of the Pops – delivery channel
- 7. Route to market. Customisable. “ lean forward” technology. Interaction. Calls to action. Convenience. Community. Choice. Todays delivery channel
- 9. Companies that don’t understand digital communities will die…. Source:the economist
- 10. Your customers have changed Source:the economist
- 11. 70 50 30 20 10 45-66 Baby Boomers ’ 46-’66 66-45 Baby Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants
- 12. Digital Natives Hyper connected. Instant access. Digital technology at core. Multi tasking information junkies. Do you recognise anyone?
- 13. Digital Immigrants Avoiders Reluctant adopters. Eager adopters. Do you recognise anyone?
- 14. 27% of the UK workforce was born after 1980 Source:the economist
- 16. The Old Way is Static – The New Way is Dynamic
- 17. Interactive
- 18. Social is relationship marketing
- 19. And relationships need to be worked at..…
- 20. People are not demographics anymore To connect to them, you need to understand them and social is relationship building
- 23. Everyone has a circle of trust People whose opinion they listen to and respect…
- 24. Trust?
- 25. Consumers are not listening anymore….. Interruptive marketing has seen its day…
- 26. The rise of the “prosumer”
- 28. A shift in culture, communication and values
- 29. And companies are becoming transparent
- 30. Conversations will happen without you initiating them
- 31. Best to be part of these conversations.
- 33. There are over 500 million facebook users worldwide. If Facebook was a country it would have the 3 rd largest population in the world.
- 34. Your Online Value Proposition Tempt customers by offering channel choice and something they cant get elsewhere. Use the 6 C’s to define your OVP Content Customization Community Convenience Choice Cost reduction
- 36. New Business Models Case Study 1 – B2B Major provider of camera accessories. No direct selling. Selling through retailers. Change their online proposition to encourage retailers to hold more stock. Now sell direct – order is placed with retailers, by postcode, if they cant fulfil order processed by Manufacturer.
- 37. Case Study 2 IT Hardware and Software Company Based in West Midlands – B2G 18 months ago, embarked on social. Telesales operative. Twitter. Sales. Customer Service. Recruitment. Reputation Management. Todays Customers
- 38. Case Study 3 Dog Food Supplier in May 23rd 2009 – New website launched West Midlands – B2C Worked with them to re-design site around customers needs - old site was developed around companies needs. Key dates May 23rd 2009 – New website launched June 2009 – PPC advertising campaign launched August 2009 – Free samples on Money Saving Expert forum. September 2009 –Puppy Club launched October 1st 2009 –Breeder Club launched online January 2010 – Blog and forums launched OVP
- 39. OVP
- 40. Customer Centric Design Your website should be providing customer service. 90% service ; Help them buy something they need. Help them find information. Help them save money and time. Help them talk to the organisation. Help them enjoy a positive experience!! Story board and take your customers on a journey.
- 41. OVP
- 42. The next 10 Years Mashups Widgets Augmented reality Intelligent personal agents. The semantic web The rise in virtual environments
- 43. What We Do Internet Asset Management companies buy random digital services that create silos of activity which are not joined up. companies have lots of digital suppliers, high costs and low ROI. We are a strategic partner who will work with you to work out what solutions, people & skills needed.
- 44. Objective Setting Framework Digital Offer OVP Corp Objectives Core Product Online Comp Limiters Vision USP R2M Structure Innovation Technology Customers Online Objectives
- 45. Use the 5 S’s Sell Grow Sales Serve Add Value Save Saving Costs Speak Closer to Customers Sizzle Extend the Brand Online
- 46. expensive inexpensive high ROI Low ROI cowboy premium bargain economy X
- 47. Increasing revenue time revenue Reducing costs time costs
- 48. [email_address] www.twitter.com/sharpmonkeys skype – john.chacks phone - 07962188183 Contact: