Abstract image of a woman sitting on books and studying on a laptop

Internet marketers

Download as PPT, PDF
A
asellers1313

This document provides an overview of search engine optimization (SEO) including its history from the 1990s to present day. It discusses early SEO techniques like descriptive file names, page titles, and meta descriptions. It then covers how SEO evolved with the introduction of keywords, keyword density, and backlinks. The document also provides examples of on-page and off-page optimization techniques businesses can use to make their sites more SEO friendly. Finally, it shares success stories of how specific companies improved their search rankings through SEO strategies.

1 of 23
Download to read offline
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
OUTLINE   Introduction of SEO  SEO History Tour of SEO "How To"  Examples of how to make your sites SEO friendly (Best practices- Case Study ) What's Next?  Conclusions & Questions
Search Engine Optimization (SEO) SEO  Techniques 
SEO History 1990 1990 December - WWW Server Prototype Archie 1991 1991 April - Gopher 1991 April - WAIS publisher fed search engine 1991 May - WWW Server Production 1992 1992 July - Lynx Web Browser 1992 December – Veronica   1 993 1993 February - Architext 1993 March - First email message sent by Bill Clinton 1993 March - Jughead 1993 June - WWW Wanderer 1993 August - Mosaic Web Browser 1993 November - Aliweb 1993 December - WWW Worm 1993 December - JumpStation 1993 December - RBSE   1994 1994 April - WebCrawler 1994 April - Yahoo! 1994 July - Lycos 1994 December - First W3C meeting at MIT 1995 1995 February - Infoseek 1995 May - SavvySearch 1995 June - MetaCrawler 1995 August - DejaNews 1995 August - Magellan 1995 September - Inktomi 1995 October - Excite 1995 December – AltaVista 1996 1996 January - BackRub 1996 April - Alexa 1996 May - HotBot 1996 June - Archive.org 1996 October - LookSmart Dogpile Mamma 1997 1997 February - The Mining Company 1997 April - AskJeeves 1997 July - FAST Search 1997 August - Northern Light GoTo 1998 1998 April - Direct Hit 1998 May - Yahoo! Web Search powered by Inktomi 1998 June - ODP/DMOZ 1998 September - MSN Search 1998 September - Google 1998 October - Lycos acquires HotBot GoTo acquires WWW Worm 1999 1999 January - At Home acquires Excite 1999 February - GO Network 1999 June - CMGI acquires AltaVista 1999 July - Disney acquires Infoseek 1999 August - AlltheWeb 1999 September - FindWhat 1999 November - NBCi/Snap About.com
1990's Early SEO World Wide Web On-Page Factors Descriptive file names Page titles  Meta descriptions. SEO Term John Audette Bruce Clay
Mid-1990's  Abuse & Ranking Manipulation Highly Ranked = Value Keyword Density Keyword Stuffing
1998 BackRub Stanford  Google  Off-page factors  On-page factors Sergey Brin & Larry Page
PageRank 
2004 Rankings Leading Search Engines  Google Bing Yahoo Published Rand Fishkin Barry Schwartz Aaron Wall Jill Whalen
2005-2008            2005 Personalized Search Logged in          2007 Campaign  Nofollow           2008 "Ranking is Dead" - Bruce Clay  
2009 History Real-time-search
SEO: Where to begin??? WHO?   WHAT?   WHERE?   HOW?   PLAN AHEAD!
   Your Footprint Your digital "footprint" Online Community Social Media Platforms    Backlinks
Won't happen overnight How often do you contribute? Who is reading your material? Why should somebody subscribe to your page? SEO
Keywords What will somebody type into an engine? Simple Unique  Relevant
Content How "good" is your content? Images Links Videos Backlinks?   BE UNIQUE!
Example Blog 
SEO Success Stories   Case Study   Everlasting Memories  SEO techniques used: On Page Optimization Off Page Optimization Within 6 months  
  SEO Success Stories   Swimwear Boutique  Stategies Used           Lanier Handcrafted Pens Strategies Used     Bottom Line- SEO works and will get your business noticed!
  Next with SEO Smart Phones
  Conclusions  What it is This history How to SEO your page Success Stories  What is next to come   
Questions?? Thank You   #Mkt3730
 

More Related Content

PPT
Internet Marketers
asellers1313
 
PPT
Webinar: Easy SEO Tips for Bloggers (Alexis Grant)
Alexis Grant
 
PDF
Before you Blog: Everything your WordPress Business Website is Missing - Trav...
Travis Pflanz
 
PPTX
Getting Started with Genesis
Wes Linda
 
PPTX
5 Ways to Contribute to WordPress (If You're Not a Developer)
Adam W. Warner
 
PDF
In It Together: Co-Creating Your Content Strategy
Sara Wachter-Boettcher
 
PDF
Orchestrating Content—FOWD NYC
Sara Wachter-Boettcher
 
KEY
Yes, you do have to use social media.
Laura Creekmore
 
Internet Marketers
asellers1313
 
Webinar: Easy SEO Tips for Bloggers (Alexis Grant)
Alexis Grant
 
Before you Blog: Everything your WordPress Business Website is Missing - Trav...
Travis Pflanz
 
Getting Started with Genesis
Wes Linda
 
5 Ways to Contribute to WordPress (If You're Not a Developer)
Adam W. Warner
 
In It Together: Co-Creating Your Content Strategy
Sara Wachter-Boettcher
 
Orchestrating Content—FOWD NYC
Sara Wachter-Boettcher
 
Yes, you do have to use social media.
Laura Creekmore
 

Viewers also liked (15)

PDF
Modern Performance Management Whitepaper - Paylocity
Ryan Detillier
 
PPTX
RCD Technology
khoff88
 
PPTX
Social Networking
100659715park
 
PPS
Patricia Gausmann's Portfolio
pgausmann
 
PPT
Media Magazine Evaulation: First question
Tworboys
 
PPTX
Cfadw social networking pwpt
100659715park
 
PPTX
Media Evalution
natty93
 
PPTX
Browsers
victorgarcia95
 
PPT
Internet marketers
asellers1313
 
PPT
Internet Marketers
asellers1313
 
PDF
Paychex Presentation
Ryan Detillier
 
PPTX
Certified Financial Planner
urvashkhanna
 
PPTX
Media Evalution
natty93
 
PDF
WordCamp Seoul 2012
Edward Ilwoo Kim
 
PPT
Advertising & Media Literacy
International School of Dusseldorf
 
Modern Performance Management Whitepaper - Paylocity
Ryan Detillier
 
RCD Technology
khoff88
 
Social Networking
100659715park
 
Patricia Gausmann's Portfolio
pgausmann
 
Media Magazine Evaulation: First question
Tworboys
 
Cfadw social networking pwpt
100659715park
 
Media Evalution
natty93
 
Browsers
victorgarcia95
 
Internet marketers
asellers1313
 
Internet Marketers
asellers1313
 
Paychex Presentation
Ryan Detillier
 
Certified Financial Planner
urvashkhanna
 
Media Evalution
natty93
 
WordCamp Seoul 2012
Edward Ilwoo Kim
 
Advertising & Media Literacy
International School of Dusseldorf
 
Ad

Similar to Internet marketers (20)

PDF
Taller SEO por Barry Schwartz
MIB: Master Internet Business
 
PDF
SEO Workshop by Barry Schwartz
MIB: Master Internet Business
 
PPTX
Simon Kingsnorth, Digital Marketing Director at Fidelity Worldwide Investment...
Global Business Events
 
PPTX
Seo Presentation
Sanjay Kumar
 
PDF
Tom Jelneck: Rock Your SEO #FLBlogCon13
FLBlogCon
 
PPT
Virtual Class: Raising Visibility // Week 2
KDMC
 
PPTX
Search Engine Optimization
DHARMENDRA SINHA
 
PPTX
Surprising Facts about Google and 2017 SEO
Affiliate Summit
 
PPT
Web search engines ( Mr.Mirza )
Ali Saif Mirza
 
PPT
Search engine
28student
 
PPTX
Google Grows to 10 Different Algorithms
2 the Top Web Design & Marketing
 
PPTX
Surprising facts about google and 2017 seo
Meena Bisht
 
PPT
eMarketing Techniques Conference Seo 101may 2
Corporate College
 
PPTX
A journey through SEO
WellingtonWebContentMeetup
 
PDF
Search engine world - Free Seminar
Rana Gomaa
 
PPTX
Demand quest seo training 1 16x9 10.2018
Nate Plaunt
 
PPTX
How searcg engine works and what are its techniques
siddiqitallat
 
PPTX
6 Easy Ways To Drive Traffic To Your Amazon Store - Sellers Playbook Las Vegas
Jon Rognerud Chaosmap Digital
 
PPTX
SEO 101 For SMEs: Tips & Tricks to Rank High and be Found in Google!
IMSeoKing.com
 
PPTX
SEO presentation for marketing summit 2017
Scott True
 
Taller SEO por Barry Schwartz
MIB: Master Internet Business
 
SEO Workshop by Barry Schwartz
MIB: Master Internet Business
 
Simon Kingsnorth, Digital Marketing Director at Fidelity Worldwide Investment...
Global Business Events
 
Seo Presentation
Sanjay Kumar
 
Tom Jelneck: Rock Your SEO #FLBlogCon13
FLBlogCon
 
Virtual Class: Raising Visibility // Week 2
KDMC
 
Search Engine Optimization
DHARMENDRA SINHA
 
Surprising Facts about Google and 2017 SEO
Affiliate Summit
 
Web search engines ( Mr.Mirza )
Ali Saif Mirza
 
Search engine
28student
 
Google Grows to 10 Different Algorithms
2 the Top Web Design & Marketing
 
Surprising facts about google and 2017 seo
Meena Bisht
 
eMarketing Techniques Conference Seo 101may 2
Corporate College
 
A journey through SEO
WellingtonWebContentMeetup
 
Search engine world - Free Seminar
Rana Gomaa
 
Demand quest seo training 1 16x9 10.2018
Nate Plaunt
 
How searcg engine works and what are its techniques
siddiqitallat
 
6 Easy Ways To Drive Traffic To Your Amazon Store - Sellers Playbook Las Vegas
Jon Rognerud Chaosmap Digital
 
SEO 101 For SMEs: Tips & Tricks to Rank High and be Found in Google!
IMSeoKing.com
 
SEO presentation for marketing summit 2017
Scott True
 
Ad

Internet marketers

  • 1. SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
  • 2. OUTLINE   Introduction of SEO  SEO History Tour of SEO "How To"  Examples of how to make your sites SEO friendly (Best practices- Case Study ) What's Next?  Conclusions & Questions
  • 3. Search Engine Optimization (SEO) SEO  Techniques 
  • 4. SEO History 1990 1990 December - WWW Server Prototype Archie 1991 1991 April - Gopher 1991 April - WAIS publisher fed search engine 1991 May - WWW Server Production 1992 1992 July - Lynx Web Browser 1992 December – Veronica   1 993 1993 February - Architext 1993 March - First email message sent by Bill Clinton 1993 March - Jughead 1993 June - WWW Wanderer 1993 August - Mosaic Web Browser 1993 November - Aliweb 1993 December - WWW Worm 1993 December - JumpStation 1993 December - RBSE   1994 1994 April - WebCrawler 1994 April - Yahoo! 1994 July - Lycos 1994 December - First W3C meeting at MIT 1995 1995 February - Infoseek 1995 May - SavvySearch 1995 June - MetaCrawler 1995 August - DejaNews 1995 August - Magellan 1995 September - Inktomi 1995 October - Excite 1995 December – AltaVista 1996 1996 January - BackRub 1996 April - Alexa 1996 May - HotBot 1996 June - Archive.org 1996 October - LookSmart Dogpile Mamma 1997 1997 February - The Mining Company 1997 April - AskJeeves 1997 July - FAST Search 1997 August - Northern Light GoTo 1998 1998 April - Direct Hit 1998 May - Yahoo! Web Search powered by Inktomi 1998 June - ODP/DMOZ 1998 September - MSN Search 1998 September - Google 1998 October - Lycos acquires HotBot GoTo acquires WWW Worm 1999 1999 January - At Home acquires Excite 1999 February - GO Network 1999 June - CMGI acquires AltaVista 1999 July - Disney acquires Infoseek 1999 August - AlltheWeb 1999 September - FindWhat 1999 November - NBCi/Snap About.com
  • 5. 1990's Early SEO World Wide Web On-Page Factors Descriptive file names Page titles  Meta descriptions. SEO Term John Audette Bruce Clay
  • 6. Mid-1990's  Abuse & Ranking Manipulation Highly Ranked = Value Keyword Density Keyword Stuffing
  • 7. 1998 BackRub Stanford  Google  Off-page factors  On-page factors Sergey Brin & Larry Page
  • 9. 2004 Rankings Leading Search Engines  Google Bing Yahoo Published Rand Fishkin Barry Schwartz Aaron Wall Jill Whalen
  • 10. 2005-2008            2005 Personalized Search Logged in          2007 Campaign  Nofollow           2008 "Ranking is Dead" - Bruce Clay  
  • 12. SEO: Where to begin??? WHO?   WHAT?   WHERE?   HOW?   PLAN AHEAD!
  • 13.    Your Footprint Your digital "footprint" Online Community Social Media Platforms    Backlinks
  • 14. Won't happen overnight How often do you contribute? Who is reading your material? Why should somebody subscribe to your page? SEO
  • 15. Keywords What will somebody type into an engine? Simple Unique  Relevant
  • 16. Content How "good" is your content? Images Links Videos Backlinks?   BE UNIQUE!
  • 18. SEO Success Stories   Case Study   Everlasting Memories  SEO techniques used: On Page Optimization Off Page Optimization Within 6 months  
  • 19.   SEO Success Stories   Swimwear Boutique  Stategies Used           Lanier Handcrafted Pens Strategies Used     Bottom Line- SEO works and will get your business noticed!
  • 20.   Next with SEO Smart Phones
  • 21.   Conclusions  What it is This history How to SEO your page Success Stories  What is next to come   
  • 22. Questions?? Thank You   #Mkt3730
  • 23.