2. Content
1. Small town of the Internet
2. Homo Dialogicus
3. Narcissism
4. Gift economy
5. Dramatic performance
6. Crowd
7. Coffee house โ public sphere
8. The Third Place
9. Conclusion
3. 1. Small town of the Internet
โToday, no matter where you live in the world, you
also live in the small town of the Internet (C.C.
Chapman, co-author of Content Rules).โ
5. Marshall McLuhan
(Global Village: 97)
โWhat may emerge as the most important insight of
the twenty-first century is that man was not
designed to live at the speed of lightโฆ.In the
Western world we are heading for an inrush of
social aims and structures... The group mind will
predominate and make us so sensitive to other
people's needs and wants that whole regions will be
exhausted by the demand of adjustment.โ
9. Mikhail Bakhtin (1984: 252)
โIt is fully understandable that at the center of
Dostoevsky's artistic world must lie dialogue, and
dialogue not as a means but as an end in itself.
Dialogue here is not the threshold to action, it is the
action in itself. It is not a means of revealing, for
bringing to the surface the already ready-made
character of a person; no, in dialogue a person not
only shows himself outwardly, but he becomes for the
first time that which he is--and, we repeat, not only
for others but for himself as well. To be means to
communicate dialogically. When dialogue ends,
everything ends. Thus dialogue, by its very essence,
cannot and must not come to an end.โ
11. 3. Narcissism
โNarcissism, as a side effect of acoustic space, is,
beside AIDS, the fastest developing social disease of
the peoples of the West (McLuhan, 1989: 100).โ
16. 4. Gift Economy
โZuckberg says Facbook and other forces on the
Internet now create sufficient transparency for gift
economies to operate at a large scale (Kirkpatrick,
2010).โ
21. 5. Dramatic performance
โI assume that when an individual appears before
others he will have many motives for trying to
control the impression they receive of the situation
(Goffman, 1959: 15).โ
25. 6. Crowd
โโฆ.the crowd is always intellectually inferior to the
isolated individual, but that, from the point of view of
feelings and of the acts these feelings provoke, the
crowd may, according to circumstances, be better or
worse than the individual (Le Bon, 1960: 33).โ
35. 8. The Third Place
"...daily life, in order to be relaxed and fulfilling, must find its
balance in three realms of experience. One is domestic, a
second is gainful or productive, and the third is inclusively
sociable, offering both the basis of community and the
celebration of it (Oldenburg, 1999: 14).โ
36. The Great Good Place
(Oldenburg, 1999)
๏ ์ผํฐ๋ ๊ฐ์ ๋ ์๋ โ์ 3์ ์ฅ์โ์ธ ์นดํ, ์ปคํผ
์, ์ ์ ์ง, ์ฑ ๋ฐฉ, ์ด๋ฐ์, ๋ฏธ์ฅ์ ๋ฑ
๏ โ๋น๊ณต์์ ๊ณต์ ์ํ(informal public life)โ
๏ Hang out (์ด์ฌ๋ ๊ฑฐ๋ฆด ์ ์๋) ๊ณณ์ด ์ฌ๋ผ์ ธ
๊ฐ
๏ ์ด์์ ํ๋์ ์ปค๋ฎค๋ํฐ๋ก ํตํฉ์ํค๋ ์ญํ
๏ ๋๋ค ์ปค๋ฎค๋ํฐ๊ฐ ํ์ฑ๋๋ ๋ฌด๋
40. โDemand for Pure Relationshipโ
๏ โOf key importance here is the emergence of
the โpure relationshipโ as prototypical of the
new spheres of personal life. A pure
relationship is one in which external criteria
have become dissolved: the relationship
exists solely for whatever rewards that
relationship as such can deliver. In the
context of the pure relationship, trust can be
mobilized only by a process of mutual
disclosure (Giddens, 1991: 6).โ
41. Friend?
๏ โA friend is defined specifically as someone
with whom one has a relationship
unprompted by anything other than the
rewards that the relationship providesโฆ.
Friendship attachments may have their inertial
elements, but in practice as well as in
principle one normally stays a friend of
another only in so far as sentiments of
closeness are reciprocated for their own sake
(Giddens, 1991: 90).โ
