Internet study practice_space_sr_20150604
- 1. The Internet audience study in practice Application examples – Jan 2015 data set June 2015
- 3. Digital channels selection (reach and profile on target) Display campaign performances Website usage per device Sales house offer Limitations & conclusions 3 Audience study uses overview
- 4. CIM fiches 4 Audience : # individuals Percentage : Profile Coverage : % of target
- 5. CIM fiches 5 Total internet 1207-1307 2BE 2dehands.be- 2ememain.be 7sur7.be Total 6.083.543 517.182 34.986 1.756.796 563.658 Gender Female 2.955.459 245.168 10.774 793.366 242.270 Male 3.128.084 272.014 24.212 963.430 321.388 Language Dutch 3.440.778 331.172 33.343 963.076 11.279 French 2.642.766 186.010 1.643 793.720 552.379 Age 12-17 N/A N/A N/A N/A N/A 18-24 861.897 31.050 10.143 236.855 117.339 25-34 1.266.752 82.879 7.559 405.582 139.973 35-44 1.343.741 118.159 5.714 416.437 124.615 45-54 1.285.587 126.064 6.604 369.564 91.075 55+ 1.325.567 159.030 4.967 328.358 90.655 18-44 3.472.389 232.088 23.416 1.058.874 381.927 18-54 4.757.976 358.152 30.019 1.428.438 473.002 Total internet Region Nielsen 1 1.437.204 Nielsen 2 2.000.198 Nielsen 3 NL 82.700 Nielsen 3 FR 678.159 Nielsen 3 760.859 Nielsen 4 915.021 Nielsen 5 970.261 Province Antwerp 1.017.918 Brussels 661.097 Hainaut 632.978 Limburg 434.972 Liege 556.830 Luxembourg 141.782 Namur 271.649 East Flanders 833.692 Flemish Brabant 647.070 Walloon Brabant 282.043 West Flanders 603.512 Active Active 3.912.255 Not active 2.171.288 Professional status Independent 590.026 Public sector 1.467.235 Private sector 2.093.795 Not active 1.932.488 Employment status Student, in formation, pupil 663.762 Works full-time 3.294.882 Works part-time 617.374 Prof. occupation suspended 238.800 No employment 1.268.726 Educational level interviewed person None primary 285.692 Secondary low 911.591 Sec. high general, techn. art. 2.033.409 Secondary high prof 534.800 Bachelor 1.082.513 Master 1.235.538 Total internet PRI Yes 2.819.205 No 3.264.338 Responsibility for choice of products brands in a household Yes 2.846.982 3.236.562 Number of people in a household 1 938.684 2 1.802.775 3 1.299.418 4 1.253.335 5 or more 789.331 Main language spoken at home (aggregated) Dutch 3.362.375 French 2.475.204 German 23.751 other 222.213 Grandparent Yes 1.108.376 No 2.724.012 Not asked 2.251.155 Age grandchildren 0 to 2 year 374.053 3 to 5 year 429.336 6 to 11 year 485.288 12 to 14 year 232.113 Grandparent Yes 1.108.376 No 2.724.012 Not asked 2.251.155 Age grandchildren 0 to 2 year 374.053 3 to 5 year 429.336 6 to 11 year 485.288 12 to 14 year 232.113 15 to 17 year 170.040 18 to 24 year 184.147 25 year and older 91.165 Internet usage devices Desktop computer 3.339.616 Portable computer (laptop) 4.773.337 Tablet 2.455.034 Smartphone 3.439.433 Portable multimedia console 227.403 TV player 634.971 Another device 129.753
- 6. Digital channels selection 6 Bubble size : duration
- 7. Digital channels selection 7 Bubble size : duration
- 8. Digital channels selection 8 Bubble size : duration
- 9. Digital channels selection…but 9 CIM Internet - PC 18+ - Jan 2015 Support 18+ (PC) Total internet 68,9% 1 Nieuwsblad-LAvenir 27,9% 2 HLN.be 23,9% 3 Yellow_Pages 23,7% 4 2dehands.be-2ememain.be 19,9% 5 Knack-Levif 16,2% 6 Kapaza 13,4% 7 Dailymotion 12,4% 8 Immoweb 12,2% 9 De_Standaard 12,0% 10 Deredactie.be 11,5% 11 RTBF.be 11,1% 12 De_Morgen 10,0% 13 Jobat 10,0% 14 Skynet 9,7% 15 VTM 9,4% 16 Comment_ca_Marche 9,2% 17 RTL.be 9,0% 18 DH.be 8,9% 19 Gazet_van_Antwerpen 8,8% 20 Le_Soir 8,0% PC + unified 15+ - Jan 2015
- 10. Campaign evaluation & optimisation 10
- 11. Devices 11 68% 69% 86% 77% 61% 60% 65% 81% 70% 81% 88% 68% 65% 68% 72% 19% 17% 4% 14% 24% 25% 20% 11% 19% 11% 4% 17% 24% 18% 15% 13% 14% 11% 9% 15% 16% 15% 9% 11% 8% 8% 15% 11% 14% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% De Morgen, - De Standaard, - De Tijd, - DH.be, - Gazet van Antwerpen, - Het Belang van Limburg, - HLN.be, - La Libre.be, - L'Avenir Le Soir, - L'Echo Nieuwsblad Sud Presse Newspapers sites Total internet Daily page views PC/Laptop Smartphone Tablet
- 12. Sales houses info 12 49 45 36 34 33 25 15 12 11 9 7 Net reach% 20% 17% 17% 16% 8% 8% 5% 4% 2% 1% 1% Page share 12%10,7% 18,5% of men 18-44 214 269191 273 330 635 Weekly
- 13. Room for improvement Social groups Children age Under 18 yo 13