Brian O'Keeffe became popular as a rapper in only a few months after one of his songs went viral with over 200,000 views after being shared by Lil Wayne on Facebook. This gave him a large fanbase and record label offers right before finishing high school. He realized he wanted a career in music around age 17 when friends encouraged him to make a music video, which started his journey. He gets inspiration from his own experiences and the support of fans, but tries to keep his music original rather than copying other mainstream rappers. In 5 years, he hopes to still be happily involved in the music business doing what he loves.