Audience profiling
- 1. Target audience analysis Gender: Females Race: not specific Age: 18-30 Geo-demographics: UK, USA any English speaking countries. Socio-economics: E & D, this magazine is for all types of classes because its for all types of women. Psychographic profile: This magazine is targeted at aspirers. Conclusions/Justification: The magazine uses feminine colours and a female as the main model, its clear to the reader that this magazine is targeted at females. The covers lines also suggest that its based for females because of the cover line “What men crave in July” which tells us that men wouldn’t be reading this but females will. The main model is from USA and uses English through out the magazine. The geo-demographics is aimed at UK and USA because they are the main English speaking countries and would possible be more popular in USA because that is where Rihanna lives. The socio-demographics is E and D because its for females that are older then 18 because of its sexual references and the people likely to buy this magazine would be in E and or D. Psychographic profile is aimed at aspirers because the main point of the magazine is to improve there life/beauty which only aspirers would read.
- 2. Target audience analysis Gender: Males Race: White Age: 18-30 Geo-demographics UK Socio-economics E Psychographic profile This magazine is targeted at Succeeders. Conclusions/Justification The gender for this magazine is based towards males because its shows a male rock band and has tech ad grungy text which shows its targeted to males. The races is white because they use a white male rock band which has a fan base which are mostly white males. The age rating is 18 because the music is really rude which wont appeal to younger people and 25 because not much adults over 30 wont listen to rock. The geo-demographics is UK because it’s a UK British rock band, however many Americans could buy the magazine. The Socio-economics is E because many people who like this type of music do not have a high paying job. The music they sign relates to people who don’t have jobs or teenagers/students. The psychographic profile is targeted at succeeders because there music and magazine is to make the reader feel in control, the band also sings about power and controls which goes well with this magazine.
- 3. Target audience analysis Gender: Unisex Race: not specific Age: 16-25 Geo-demographics: UK, USA any English speaking countries. Socio-economics: D and C2 Psychographic profile: Mainstreamers Conclusions/Justification: The gender is aimed at both males and female because its has both male and female artist. The race is not specific it doesn’t show specific race, it uses both white and black artist. The age is targeted at 16 because of Rihanna and Bruno mars which has a big fan bass that are around that age and also has Diana Krall, Muse and Papa Roach which are singers and bands which was formed in the 90s which is why people who are 25 will buy the magazine. The Geo-demographic is UK and USA because they use Englishh speaking musician. The Socio-economics is D and C2 because it’s a high quality magazine which shows that people who can afford a magazine like this are likely from D/C2 Psychographic profile is mainstreamers because they get popular mainstream artist such as Rihanna and Bruno mars to sell there product and is about the two artist
- 4. Target audience analysis Gender: Unisex Race: not specific Age: 16-35 Geo-demographics: UK, USA any English speaking countries. Socio-economics: E Psychographic profile: Mainstreamers Conclusions/Justification: The gender is aimed at both males and female because its has both male and female artist. The race is not specific it doesn’t show specific race, it includes both white and black artist in the magazine. The age range is from 16 because it has young artist such as Duffy and little Wayne but also has old artist such as glen Campbell which the older audience will prefer rather then the new. The Geo-demographic is UK and USA because they are where the artist live but can be other countries that speak English. The Socio-economics is E because its not aimed at any high earning roles but anyone but will sold mainly to E because that it also we be students buying the magazine. Psychographic profile is mainstreamers because they have popular artist such as Duffy and little Wayne who were very popular in 2008.