This interviewee discusses their perspective on performance management in the GCC region. They define performance management as an ongoing process to identify, measure, and develop employee and organizational effectiveness in alignment with strategic goals. Two main factors driving interest in performance management are organizational needs for sustainability and competitiveness, as well as employee needs for purpose and contribution. The interviewee views performance management as aligning individual, departmental, and organizational goals. A key 2014 trend is moving beyond just evaluations to developing employees through continuous feedback, coaching, and opportunities for growth.