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Dannalyn D. Ibañez, RRT, MAEM, PhD
.
1. What is Data Analysis?
1. What is Data Analysis?
2. Statistics
2. Statistics
3. Types of Analysis
3. Types of Analysis
4. Levels of Measurement
4. Levels of Measurement
5. Measures of Central Tendencies
5. Measures of Central Tendencies
6.
6. Major Areas of Statistics: Descriptive and
Inferential Statistics
7. Population and Sample
8. Methods of Data Collection
8. Methods of Data Collection
9. Probability Sampling Collection
9. Probability Sampling Collection
10. Nonprobability Sampling Collection
10. Nonprobability Sampling Collection
11. Hypothesis
11. Hypothesis
12. Level of Significance
12. Level of Significance
13. Errors in Hypothesis Testing
13. Errors in Hypothesis Testing
14. Reliability and Validity
14. Reliability and Validity
Data analysis is the process of
systematically applying
statistical and/or logical
techniques to describe and
illustrate, condense and recap,
and evaluate data.
Dr. D. Ibanez
 any recorded information derived
from counts, measurements,
observations, interviews,
experiments and other
techniques. The data originally
measured are referred to as raw
data.
Dr. D. Ibanez
 a branch of mathematics dealing with the
collection, analysis, interpretation and
presentation of masses of numerical data
Dr. D. Ibanez
A. As a body of knowledge or science
A. As a body of knowledge or science
 The study of data
 The study of populations
 The study of variation
 The study of distributions
B. As a mass of data
B. As a mass of data
Dr. D. Ibanez
STATISTICS
STATISTICS
(s.) a branch of knowledge
(s.) a branch of knowledge
(a science)
(a science)
(pl.)
(pl.) data
nominal
nominal
ordinal
ordinal
interval
interval
ratio
ratio
collection
collection
interview
interview
questionnaire
questionnaire
observation
observation
records
records
presentation
presentation
textual
textual
tabular
tabular
graphical
graphical
analysis
univariate
univariate
bivariate
bivariate
multivariate
multivariate
Interpretation
of data
narrow
broad
Dr. D. Ibanez
 Univariate analysis- technique referring to the
analysis of single variable distributions. Example:
measures of central location like mean, mode and
median; frequency distribution, graphs, tables, etc.
 Bivariate analysis- technique referring to the
analysis of two variables. Example: t-test or test of
difference, relationship, etc.
 Multivariate analysis- technique referring to the
analysis of more than two variables. Example: 3-
Way ANOVA, MANCOVA,
 Multiple Regression Analysis
Dr. D. Ibanez
 Levels of Measurement refer to the
amount of information implied by the
numbers that represent the categories of a
variable. There are four levels of
measurement, namely:
1.Nominal
2. Ordinal
3. Interval - Scale
4. Ratio - Scale
Dr. D. Ibanez
 Basic level of measurement
 Also known as categorical or qualitative
 There is no sense of order
 Can be given a code but it doesn’t imply
order but just mere description/label
 For example: age, sex, color, preferred type of
chocolate, blood type, race, eye color
 To summarize nominal data, we use
Frequency and percentage
 We cannot calculate mean or average in this
data
Dr. D. Ibanez
 The data has meaning but intervals within
the data may not be equal
 For example: rank, socio-economic status,
educational level, satisfaction rating, income
level
 To summarize ordinal, we use frequency,
percentage, and sometimes mean
Dr. D. Ibanez
 Also known as SCALE
 The most precise level of measurement
 It can be measured rather than
classified/ordered
 For example: number of customers, weight,
age, size, length, temperature, grades
 Can be discrete (whole numbers, i.e. 5
customers, 5 points) or continuous (example
4.2 miles, 32 degrees, 2.5 minutes)
Dr. D. Ibanez
You can “scale up” but
can’t “scale down”
- Interval/ratio to
nominal
- Interval/ratio to ordinal
- Ordinal to nominal
Dr. D. Ibanez
STATISTICS
STATISTICS
(s.) a branch of knowledge
(s.) a branch of knowledge
(a science)
(a science)
(pl.) data
(pl.) data
nominal
nominal
ordinal
ordinal
interval
interval
ratio
ratio
collection
collection
interview
interview
questionnaire
questionnaire
observation
observation
records
records
presentation
presentation
textual
textual
tabular
tabular
graphical
graphical
analysis
analysis
univariate
univariate
bivariate
bivariate
multivariate
multivariate
Interpretation
of data
narrow
broad
Dr. D. Ibanez
 Mean
 Median
 Mode
Dr. D. Ibanez
 Mean is the sum of the values, divided by the
number of values.
Example: War On Drugs
The number of illegal suspects killed that the
Philippine National Police (PNP) responded to
for a sample of 17 weeks is shown. Find the
mean
Dr. D. Ibanez
Solution :
X =
=
2+6+16+20+19+61+32+90+120+139+136+157+159+129+119+102+58
17
X 80.36
Hence, the mean number of ID suspects killed per week to which the police
responded is 80.36.
 Standard Deviation is a statistic that
measures the dispersion of a dataset relative
to its mean and is calculated as the square
root of the variance.
 If the data points are further from the mean,
there is a higher deviation within the dataset,
thus the more spread out the data, therefore
the higher the deviation.
Dr. D. Ibanez
 Median is the midpoint of data array.
Example: Police Officers Killed
The number of police officers killed in the line
of duty over the last 11 years is shown. Find
the median.
Dr. D. Ibanez
177 153 122 141 189 155 162 165 149 157 240
 Mode is the value that occurs most in the
data set.
 Example: Find the mode of the signing
bonuses of 8 PBA players for a specific year.
The bonuses in millions of pesos are
Dr. D. Ibanez
2.8, 2.0, 3.4, 4.0, 5.3, 4.0, 4.5, 4.0
Descriptive Statistics
Descriptive Statistics
 concerned with the methods for
collecting, organizing and describing
a set of data so as to yield meaningful
information.
 For example: frequency distribution,
measures of central tendency,
measures of variation, normality test,
identification of outliers
Dr. D. Ibanez
Inferential Statistics
Inferential Statistics
 deals with the analysis and
interpretation of data
 For example: test of difference, test
of relationship and test of
association
Dr. D. Ibanez
 Parametric tests – are tests that require
normal distribution, the levels of
measurement of which are expressed in an
interval or ratio data. These are tests that
used parameters.
 Nonparametric tests – are tests that do not
require a normal distribution, and they
utilize both nominal and ordinal data. No
need to use parameters for these tests.
Dr. D. Ibanez
Number of
Groups/Variables
Parametric tests Non-parametric tests
2 independent groups  t-test for
independent samples
 Mann-Whitney U
 Wilcoxon rank-sum
test
Correlated sample/ one-
sample group
 Paired t-test  Wilcoxon Signed
Rank Test
 Fisher sign test
 McNemar’s test for
correlated
proportions
3 or more independent
groups
 ANOVA (F-test)  Kruskal-Wallis test
 Friedman test
Dr. D. Ibanez
Number of
Groups/Variables
Parametric tests Non-parametric tests
Relationship: one
dependent and one
independent variable
 Pearson Product
Moment Coefficient of
Correlation
 Chi-square test of
independence
 Chi-square test of
homogeneity
 Spearman Rank-Order
Coefficient of
Correlation
Association: one dependent
and one independent
variable
 Simple linear
regression
 Kendall’s Coefficient of
Concordance W
Association: One
dependent and 2 or more
independent variables
 Multiple linear
regression
 Kendall’s Coefficient of
Concordance W
Dr. D. Ibanez
1. What is the demographic profile in terms of: DESCRIPTIVE
1.1 Age
1.2 Sex
1.3 Monthly Family Income
2. What is the level of burnout in terms of the following: DESCRIPTIVE
2.1. personal burnout;
2.2. work-related burnout;
3. What is the level of safety outcome measures in terms of event reporting?
DESCRIPTIVE
4. Is there a significant relationship between the level of burnout and level of
safety outcome measures? INFERENTIAL
5. Does burnout significantly predict the safety outcome measures?
INFERENTIAL
Dr. D. Ibanez
 A population is the entire group that you
want to draw conclusions about.
 A sample is the specific group that you will
collect data from.
 The size of the sample is always less than the
total size of the population.
 In research, a population doesn't always refer
to people. It can mean a group containing
elements of anything you want to study, such
as objects, events, organizations, countries,
species, organisms, etc.
Dr. D. Ibanez
 Variable
Variable - Any trait or attribute that vary
from person to person or case to case.
 Measurement
Measurement – the assignment of numbers
to attributes of persons or objects based on
an assigned rule
Dr. D. Ibanez
 Administration of Tests, Scales, and
Questionnaires
 Interviews
 Focus Group Discussions
 Observations
 Records
Dr. D. Ibanez
 The process of selecting the sample or the
study units from a previously defined
population.
Dr. D. Ibanez
 The ways of selecting a part of the population
to enable researchers to make reliable
inferences about the nature of the
population.
 The list of units from which we draw the
sample in any sampling procedure is called
the sampling frame
sampling frame.
Dr. D. Ibanez
 Simple random sampling
 Systematic random Sampling
 Stratified random sampling
 Cluster random Sampling
Dr. D. Ibanez
 Simple random sampling is a subset of
statistical population in which each member
has an equal probability of being chosen. An
example of a simple random sampling would be
the names of 25 employees being chosen out of
a hat from a company of 250 employees.
 Systematic random sampling is a probability
sampling method where researchers select
members of the population at a regular
interval – for example, by selecting every 15th
person on a list of the population.
Dr. D. Ibanez
 Stratified random sampling is a type of sampling
method in which the total population is divided into
smaller groups or strata to complete the sampling
process. The strata is formed based on some
common characteristics in the population data.
 Cluster random sampling is when the researcher
divides the population into separate group called
clusters. Then a simple random sample of clusters
is selected from the population. The researcher
conducts his analysis from the sampled clusters.
Dr. D. Ibanez
 Convenience Sampling
 Voluntary Response Sampling
 Quota sampling
 Purposive or Judgmental Sampling
 Snowball Sampling
Dr. D. Ibanez
 Convenience Sampling – or accidental
sampling, simply includes the individuals who
happen to be most accessible to the
researcher.
 This is an easy and inexpensive way to gather
initial data, but there is no way to tell if the
sample is representative of the population, so
it can’t produce generalizable results.
Dr. D. Ibanez
 Voluntary Response Sampling - similar to a
convenience sample, a voluntary response sample is
mainly based on ease of access.
 Instead of the researcher choosing participants and
directly contacting them, people volunteer themselves
(e.g. by responding to a public online survey).
 Voluntary response samples are always at least
somewhat biased, as some people will inherently be
more likely to volunteer than others.
Dr. D. Ibanez
 Quota Sampling - is a type of non-probability
sampling where researchers will form a sample of
individuals who are representative of a larger population.
 Researchers will assign quotas to a group of people in
order to create subgroups of individuals that represent
characteristics of the target population as a whole.
 Some examples are these characteristics are gender, age,
sex, residency, education level, or income. Once the
subgroups are formed, the researchers will use their own
judgment to select the subjects from each segment to
produce the final sample.
Dr. D. Ibanez
 Purposive or Judgmental Sampling - is a form of
non-probability sampling in which the researcher
uses his own judgment about which respondents to
choose, and picks those who best meets the
purposes of the study.
 It is often used in qualitative research, where the
researcher wants to gain detailed knowledge about
a specific phenomenon rather than make statistical
inferences, or where the population is very small
and specific. An effective purposive sample must
have clear criteria and rationale for inclusion.
Dr. D. Ibanez
 Snowball Sampling - also called chain referral
and referential sampling.
 If the population is hard to access, snowball
sampling can be used to recruit participants
via other participants. The number of people
you have access to “snowballs” as you get in
contact with more people.
Dr. D. Ibanez
 a method used in inferential statistics to
arrive conclusions about a certain population
under study through the use of sample and
parameters.
Dr. D. Ibanez
 Null hypothesis – serves to deny what is
explicitly indicated in a given research
hypothesis
 Research hypothesis (alternative
hypothesis) – is the hypothesis derived from
the researcher’s theory about some social
phenomenon
Dr. D. Ibanez
 is a decision rule used to support or refute
the hypothesis and ensures objectivity into
interpretations of observations (p-value)
Dr. D. Ibanez
 means the probability of outcome occurring
by chance is less than 5 percent. Something
else other than chance has affected the
outcome.
 The value α = .05 is the significance level, the
maximum level of risk that we are willing to
accept in making inference about a
population based on the generated sample.
Dr. D. Ibanez
 Generate the p-value
of a certain test
 Compare the p-value
to the level of
significance (usually
0.05)
Dr. D. Ibanez
 To say that a result is
statistically significant at the
alpha level just means
that the p-value is less than
alpha. For instance, for a
value of alpha = 0.05, if the p-
value is greater than 0.05,
then we fail to reject the null
hypothesis.
Dr. D. Ibanez
 Decide over the H0
◦ If p-value is  to
0.05; the result of
the test is significant;
reject H0
◦ Do not reject H0, if
otherwise
Dr. D. Ibanez
 we reject the null hypothesis when it is true
and should not be rejected
 The lower we set the level of significance, the
lower the likelihood of Type I error, and the
higher the likelihood of Type II error.
Dr. D. Ibanez
 we fail to reject the null hypothesis when it is
actually false
 The higher we set the level of significance,
the higher the likelihood of Type I error, and
the lower the likelihood of Type II error.
Dr. D. Ibanez
Dr. D. Ibanez
QUANTITATIVE QUALITATIVE MIXED METHODS
• Experimental designs
• Non-experimental
designs such as surveys
• Narrative research
• Phenomenology
• Grounded theory
• Ethnographies
• Case study
• Convergent
• Explanatory sequential
• Exploratory sequential
• Transformative,
embedded, or
multiphase
Dr. D. Ibanez
 Diagnose the problem
 Specify statistical test
 Retrieve analysis results
 Interpret analysis results
Dr. D. Ibanez
 What are the questions to be
answered?
 What’s the analysis required by
the question?
 What is the nature of the data?
 For comparative analysis, how
many means are to be
compared?
Dr. D. Ibanez
THANK YOU
Dr. D. Ibanez

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Intro-to-Data-Analysis Intro-to-Data-Analysis (3).ppt.ppt

  • 1. Dannalyn D. Ibañez, RRT, MAEM, PhD .
  • 2. 1. What is Data Analysis? 1. What is Data Analysis? 2. Statistics 2. Statistics 3. Types of Analysis 3. Types of Analysis 4. Levels of Measurement 4. Levels of Measurement 5. Measures of Central Tendencies 5. Measures of Central Tendencies 6. 6. Major Areas of Statistics: Descriptive and Inferential Statistics 7. Population and Sample
  • 3. 8. Methods of Data Collection 8. Methods of Data Collection 9. Probability Sampling Collection 9. Probability Sampling Collection 10. Nonprobability Sampling Collection 10. Nonprobability Sampling Collection 11. Hypothesis 11. Hypothesis 12. Level of Significance 12. Level of Significance 13. Errors in Hypothesis Testing 13. Errors in Hypothesis Testing 14. Reliability and Validity 14. Reliability and Validity
  • 4. Data analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data. Dr. D. Ibanez
  • 5.  any recorded information derived from counts, measurements, observations, interviews, experiments and other techniques. The data originally measured are referred to as raw data. Dr. D. Ibanez
  • 6.  a branch of mathematics dealing with the collection, analysis, interpretation and presentation of masses of numerical data Dr. D. Ibanez
  • 7. A. As a body of knowledge or science A. As a body of knowledge or science  The study of data  The study of populations  The study of variation  The study of distributions B. As a mass of data B. As a mass of data Dr. D. Ibanez
  • 8. STATISTICS STATISTICS (s.) a branch of knowledge (s.) a branch of knowledge (a science) (a science) (pl.) (pl.) data nominal nominal ordinal ordinal interval interval ratio ratio collection collection interview interview questionnaire questionnaire observation observation records records presentation presentation textual textual tabular tabular graphical graphical analysis univariate univariate bivariate bivariate multivariate multivariate Interpretation of data narrow broad Dr. D. Ibanez
  • 9.  Univariate analysis- technique referring to the analysis of single variable distributions. Example: measures of central location like mean, mode and median; frequency distribution, graphs, tables, etc.  Bivariate analysis- technique referring to the analysis of two variables. Example: t-test or test of difference, relationship, etc.  Multivariate analysis- technique referring to the analysis of more than two variables. Example: 3- Way ANOVA, MANCOVA,  Multiple Regression Analysis Dr. D. Ibanez
  • 10.  Levels of Measurement refer to the amount of information implied by the numbers that represent the categories of a variable. There are four levels of measurement, namely: 1.Nominal 2. Ordinal 3. Interval - Scale 4. Ratio - Scale Dr. D. Ibanez
  • 11.  Basic level of measurement  Also known as categorical or qualitative  There is no sense of order  Can be given a code but it doesn’t imply order but just mere description/label  For example: age, sex, color, preferred type of chocolate, blood type, race, eye color  To summarize nominal data, we use Frequency and percentage  We cannot calculate mean or average in this data Dr. D. Ibanez
  • 12.  The data has meaning but intervals within the data may not be equal  For example: rank, socio-economic status, educational level, satisfaction rating, income level  To summarize ordinal, we use frequency, percentage, and sometimes mean Dr. D. Ibanez
  • 13.  Also known as SCALE  The most precise level of measurement  It can be measured rather than classified/ordered  For example: number of customers, weight, age, size, length, temperature, grades  Can be discrete (whole numbers, i.e. 5 customers, 5 points) or continuous (example 4.2 miles, 32 degrees, 2.5 minutes) Dr. D. Ibanez
  • 14. You can “scale up” but can’t “scale down” - Interval/ratio to nominal - Interval/ratio to ordinal - Ordinal to nominal Dr. D. Ibanez
  • 15. STATISTICS STATISTICS (s.) a branch of knowledge (s.) a branch of knowledge (a science) (a science) (pl.) data (pl.) data nominal nominal ordinal ordinal interval interval ratio ratio collection collection interview interview questionnaire questionnaire observation observation records records presentation presentation textual textual tabular tabular graphical graphical analysis analysis univariate univariate bivariate bivariate multivariate multivariate Interpretation of data narrow broad Dr. D. Ibanez
  • 16.  Mean  Median  Mode Dr. D. Ibanez
  • 17.  Mean is the sum of the values, divided by the number of values. Example: War On Drugs The number of illegal suspects killed that the Philippine National Police (PNP) responded to for a sample of 17 weeks is shown. Find the mean Dr. D. Ibanez
  • 18. Solution : X = = 2+6+16+20+19+61+32+90+120+139+136+157+159+129+119+102+58 17 X 80.36 Hence, the mean number of ID suspects killed per week to which the police responded is 80.36.
  • 19.  Standard Deviation is a statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.  If the data points are further from the mean, there is a higher deviation within the dataset, thus the more spread out the data, therefore the higher the deviation. Dr. D. Ibanez
  • 20.  Median is the midpoint of data array. Example: Police Officers Killed The number of police officers killed in the line of duty over the last 11 years is shown. Find the median. Dr. D. Ibanez 177 153 122 141 189 155 162 165 149 157 240
  • 21.  Mode is the value that occurs most in the data set.  Example: Find the mode of the signing bonuses of 8 PBA players for a specific year. The bonuses in millions of pesos are Dr. D. Ibanez 2.8, 2.0, 3.4, 4.0, 5.3, 4.0, 4.5, 4.0
  • 22. Descriptive Statistics Descriptive Statistics  concerned with the methods for collecting, organizing and describing a set of data so as to yield meaningful information.  For example: frequency distribution, measures of central tendency, measures of variation, normality test, identification of outliers Dr. D. Ibanez
  • 23. Inferential Statistics Inferential Statistics  deals with the analysis and interpretation of data  For example: test of difference, test of relationship and test of association Dr. D. Ibanez
  • 24.  Parametric tests – are tests that require normal distribution, the levels of measurement of which are expressed in an interval or ratio data. These are tests that used parameters.  Nonparametric tests – are tests that do not require a normal distribution, and they utilize both nominal and ordinal data. No need to use parameters for these tests. Dr. D. Ibanez
  • 25. Number of Groups/Variables Parametric tests Non-parametric tests 2 independent groups  t-test for independent samples  Mann-Whitney U  Wilcoxon rank-sum test Correlated sample/ one- sample group  Paired t-test  Wilcoxon Signed Rank Test  Fisher sign test  McNemar’s test for correlated proportions 3 or more independent groups  ANOVA (F-test)  Kruskal-Wallis test  Friedman test Dr. D. Ibanez
  • 26. Number of Groups/Variables Parametric tests Non-parametric tests Relationship: one dependent and one independent variable  Pearson Product Moment Coefficient of Correlation  Chi-square test of independence  Chi-square test of homogeneity  Spearman Rank-Order Coefficient of Correlation Association: one dependent and one independent variable  Simple linear regression  Kendall’s Coefficient of Concordance W Association: One dependent and 2 or more independent variables  Multiple linear regression  Kendall’s Coefficient of Concordance W Dr. D. Ibanez
  • 27. 1. What is the demographic profile in terms of: DESCRIPTIVE 1.1 Age 1.2 Sex 1.3 Monthly Family Income 2. What is the level of burnout in terms of the following: DESCRIPTIVE 2.1. personal burnout; 2.2. work-related burnout; 3. What is the level of safety outcome measures in terms of event reporting? DESCRIPTIVE 4. Is there a significant relationship between the level of burnout and level of safety outcome measures? INFERENTIAL 5. Does burnout significantly predict the safety outcome measures? INFERENTIAL Dr. D. Ibanez
  • 28.  A population is the entire group that you want to draw conclusions about.  A sample is the specific group that you will collect data from.  The size of the sample is always less than the total size of the population.  In research, a population doesn't always refer to people. It can mean a group containing elements of anything you want to study, such as objects, events, organizations, countries, species, organisms, etc. Dr. D. Ibanez
  • 29.  Variable Variable - Any trait or attribute that vary from person to person or case to case.  Measurement Measurement – the assignment of numbers to attributes of persons or objects based on an assigned rule Dr. D. Ibanez
  • 30.  Administration of Tests, Scales, and Questionnaires  Interviews  Focus Group Discussions  Observations  Records Dr. D. Ibanez
  • 31.  The process of selecting the sample or the study units from a previously defined population. Dr. D. Ibanez
  • 32.  The ways of selecting a part of the population to enable researchers to make reliable inferences about the nature of the population.  The list of units from which we draw the sample in any sampling procedure is called the sampling frame sampling frame. Dr. D. Ibanez
  • 33.  Simple random sampling  Systematic random Sampling  Stratified random sampling  Cluster random Sampling Dr. D. Ibanez
  • 34.  Simple random sampling is a subset of statistical population in which each member has an equal probability of being chosen. An example of a simple random sampling would be the names of 25 employees being chosen out of a hat from a company of 250 employees.  Systematic random sampling is a probability sampling method where researchers select members of the population at a regular interval – for example, by selecting every 15th person on a list of the population. Dr. D. Ibanez
  • 35.  Stratified random sampling is a type of sampling method in which the total population is divided into smaller groups or strata to complete the sampling process. The strata is formed based on some common characteristics in the population data.  Cluster random sampling is when the researcher divides the population into separate group called clusters. Then a simple random sample of clusters is selected from the population. The researcher conducts his analysis from the sampled clusters. Dr. D. Ibanez
  • 36.  Convenience Sampling  Voluntary Response Sampling  Quota sampling  Purposive or Judgmental Sampling  Snowball Sampling Dr. D. Ibanez
  • 37.  Convenience Sampling – or accidental sampling, simply includes the individuals who happen to be most accessible to the researcher.  This is an easy and inexpensive way to gather initial data, but there is no way to tell if the sample is representative of the population, so it can’t produce generalizable results. Dr. D. Ibanez
  • 38.  Voluntary Response Sampling - similar to a convenience sample, a voluntary response sample is mainly based on ease of access.  Instead of the researcher choosing participants and directly contacting them, people volunteer themselves (e.g. by responding to a public online survey).  Voluntary response samples are always at least somewhat biased, as some people will inherently be more likely to volunteer than others. Dr. D. Ibanez
  • 39.  Quota Sampling - is a type of non-probability sampling where researchers will form a sample of individuals who are representative of a larger population.  Researchers will assign quotas to a group of people in order to create subgroups of individuals that represent characteristics of the target population as a whole.  Some examples are these characteristics are gender, age, sex, residency, education level, or income. Once the subgroups are formed, the researchers will use their own judgment to select the subjects from each segment to produce the final sample. Dr. D. Ibanez
  • 40.  Purposive or Judgmental Sampling - is a form of non-probability sampling in which the researcher uses his own judgment about which respondents to choose, and picks those who best meets the purposes of the study.  It is often used in qualitative research, where the researcher wants to gain detailed knowledge about a specific phenomenon rather than make statistical inferences, or where the population is very small and specific. An effective purposive sample must have clear criteria and rationale for inclusion. Dr. D. Ibanez
  • 41.  Snowball Sampling - also called chain referral and referential sampling.  If the population is hard to access, snowball sampling can be used to recruit participants via other participants. The number of people you have access to “snowballs” as you get in contact with more people. Dr. D. Ibanez
  • 42.  a method used in inferential statistics to arrive conclusions about a certain population under study through the use of sample and parameters. Dr. D. Ibanez
  • 43.  Null hypothesis – serves to deny what is explicitly indicated in a given research hypothesis  Research hypothesis (alternative hypothesis) – is the hypothesis derived from the researcher’s theory about some social phenomenon Dr. D. Ibanez
  • 44.  is a decision rule used to support or refute the hypothesis and ensures objectivity into interpretations of observations (p-value) Dr. D. Ibanez
  • 45.  means the probability of outcome occurring by chance is less than 5 percent. Something else other than chance has affected the outcome.  The value α = .05 is the significance level, the maximum level of risk that we are willing to accept in making inference about a population based on the generated sample. Dr. D. Ibanez
  • 46.  Generate the p-value of a certain test  Compare the p-value to the level of significance (usually 0.05) Dr. D. Ibanez
  • 47.  To say that a result is statistically significant at the alpha level just means that the p-value is less than alpha. For instance, for a value of alpha = 0.05, if the p- value is greater than 0.05, then we fail to reject the null hypothesis. Dr. D. Ibanez
  • 48.  Decide over the H0 ◦ If p-value is  to 0.05; the result of the test is significant; reject H0 ◦ Do not reject H0, if otherwise Dr. D. Ibanez
  • 49.  we reject the null hypothesis when it is true and should not be rejected  The lower we set the level of significance, the lower the likelihood of Type I error, and the higher the likelihood of Type II error. Dr. D. Ibanez
  • 50.  we fail to reject the null hypothesis when it is actually false  The higher we set the level of significance, the higher the likelihood of Type I error, and the lower the likelihood of Type II error. Dr. D. Ibanez
  • 52. QUANTITATIVE QUALITATIVE MIXED METHODS • Experimental designs • Non-experimental designs such as surveys • Narrative research • Phenomenology • Grounded theory • Ethnographies • Case study • Convergent • Explanatory sequential • Exploratory sequential • Transformative, embedded, or multiphase Dr. D. Ibanez
  • 53.  Diagnose the problem  Specify statistical test  Retrieve analysis results  Interpret analysis results Dr. D. Ibanez
  • 54.  What are the questions to be answered?  What’s the analysis required by the question?  What is the nature of the data?  For comparative analysis, how many means are to be compared? Dr. D. Ibanez