Intro to Facebook for Business 2014

INTRO TO FACEBOOK
FOR BUSINESS
LEARN TO PARTY – MODULE 3

UPDATE: My old accounts (websites/fb pages) are merging into one.
www.MoneliCo.com is still active, just being re-branded.
FB4DS.com is still active but most posts are now made on the new Business
Page: fb.com/monicaramos. Eventually the FB4DS Page will be deleted.

 2004: Event Planner
 2005: BS Business & Marketing
 2007: MoneliCo Business
Solutions - Business
Consulting, Web/Logo
Design, Virtual Asst.
 2008: Entered Direct Sales
 2009: Social Media, Blogging
 2011: Joined Miche
 2013: SM Certification (FB)
 2014: Business Coaching
www.facebook.com/monicaramos

AGENDA
Facebook Statistics
Personal Profile Basics
Profile/Timeline vs Newsfeed
Privacy Concerns
Groups (General Overview)
FB Rules About Personal Profiles
Creating Friends Lists*
*Watch video (link is on Resources Page)

Business/Fan Page Basics
Profile vs Page
Setting Up Your Business Page
Miche’s Rules About Business Pages
Increasing Likes (Marketing, Engagement,
Content, Etiquette)
Top Tips (DOs & DON‘Ts)
Q & A
AGENDA

Groups (set up, settings, navigation tabs)
Facebook Parties
Facebook Ads
Analytics/Insights
Content Curation
Design Enhancements
Will cover if time permits.
NOT ON AGENDA

1.31 Billion Facebook Users
54.2 Million Facebook Pages
48% Age 18-34 Check FB When They Wake Up
28% Age 18-34 Check FB Before Bed
Average Number of FB Friends: 130
Every 20 Minutes:
1 Million Links Shared
2 Million Friends Requested
3 Million Messages Sent
http://www.statisticbrain.com/facebook-statistics/
FACEBOOK STATISTICS

75% of Americans admit to bringing their phone to the
bathroom.
4 out of 5 consumers use smartphones to shop.
70% of mobile searches lead to online action within an hour.
67% of mobile users find themselves checking their phone
for messages, alerts, or calls — even when they don’t notice
their phone ringing or vibrating.
44% of mobile users have slept with their phone next to their
bed because they wanted to make sure they didn’t miss any
calls, text messages, or other updates during the night.
29% of mobile users describe their cell phone as “something
they can’t imagine living without.”
http://www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
MOBILE STATISTICS

1.31 Billion Facebook Users
680 Million Mobile Users
240 Million App Users
Facebook is the #1 App
http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/
MOBILE STATISTICS
Image: http://www.bibleprophecyandourworld.org

HOME  News Feed
NAME  Timeline (aka Profile/Wall)
HOME VS TIMELINE

HOME TIMELINE
HOME VS TIMELINE
c

Basic Info
Favorites
Pages
Groups
Friends
Apps,
Interests,
more…
HOME: LEFT SIDE

HOME: BASIC INFO, FAVORITES
Basic Info
Favorites
Pages
Groups
Friends
Apps,
Interests,
more…

Basic Info
Favorites
Pages
Groups
Friends
Apps,
Interests,
more…
HOME: PAGES, GROUPS, FRIENDS…

HOME: NEWSFEED
Updates from
“everyone” you
are Friends
with, Pages
you’ve Liked,
Groups you
belong too, and
Ads.
What you see is
dependent on
Settings and
Behavior.
Only YOU
see what is
in YOUR
Newsfeed!

HOME: RIGHT SIDE
Events, Alerts,
Trending
Topics
Advertisements

HOME: NEWSFEED
You can tell FB what you want to see.
You still won’t see EVERYTHING. We will discuss how FB’s algorithm works
in this class but for a more thorough training, check out my e-course:
Increase Your Visibility on Facebook Easily, Ethically, and Free!

HOME: NEWSFEED
Don’t want to see something (or certain kinds of posts,
or posts from a particular person or page)? Click on the
down arrow in the upper right corner of a post.

HOME: NEWSFEED
You will have the option to Undo…

HOME: NEWSFEED
…or give FB more information about why you don’t want to see
this in your Newsfeed.
THE PERSON OR PAGE WHO MADE THE POST WILL NOT
KNOW YOU HAVE DONE THIS.
It works both ways: If you market on FB too much, your
Friends will do the same and you will never know.

YOUR PERSONAL PROFILE: TIMELINE

Click on the … near the bottom right of your Cover
Photo to see what your Public Profile looks like (what
everyone who visits your Pesonal Profile sees).

Select View As…

This is the
PUBLIC view.

This is the view
as a specific
person.

This is
what I see
(personal view).

PUBLIC SPECIFIC PERSON PERSONAL

You can control what people see by clicking on Update Info.

Select the section(s) you want to edit.

Hover over this area…

…and you will see this:

PRIVACY
Currently set to Public
You can change settings by
clicking on Edit here

PRIVACY
Let’s edit “Who can see
your future posts?”

PRIVACY
You can also manage this
right before each post!

PRIVACY
Again, you can also manage this right before each post.
(example on next slide)

PRIVACY
Keep in mind this setting will remain until the next time you change it.

PRIVACY
For this example, let’s select Friends.
Back to the Privacy Setting Dashboard…

PRIVACY
“Who can see your future posts?” is now set to Friends.

PROFILE
Personal
Friends
Only 1
5,000 Limit
Privacy Controls
Not Indexed by
Search Engines*
PAGE
Business
Fans
Multiple
Unlimited
Public
Indexed by
Search Engines
PAGE VS PROFILE
*Unless set to Public, but still not as highly ranked as a Page

SETTING UP YOUR PAGE
www.facebook.com/pages/create
www.facebook.com/business

www.facebook.com/business

www.facebook.com/pages/create

Direct Sellers who work
from home should NOT
choose this option.
Choose either of these. Are you
focusing on the Product you are
selling or Your Business?

This will be the Page Name.

What you type here,
and here…

…will show up
here on your
Page.

This will be Web Address (URL).

For this example I grabbed a stock photo, but
it is best to make your Business Page profile
picture an actual picture of your face.

Skip this

Toggle through all the promtps.

I generally do not recommend doing this. We
talk about the best ways to increase your fan
base in my e-course: Increase Your Visibility
on Facebook Easily, Ethically, and Free!

And here you have it—your Facebook Business Page!

SCREEN SHARING AND Q&A
Let’s go online and work through some real time examples of
the material we covered so far and answer any questions.

TIPS & TRICKS
View this image online at http://monelico.com/files/images/diff-url-title.jpg

TIPS & TRICKS
View How-To video at http://monelico.com/page-employer-video
The video needs to be updated with the latest version of FB but the basics are the same.
Subscribe at videotips.monelico.com to get notified of new and updated video tutorials.

TIPS & TRICKS
Ask your fans to click on Get Notifications to improve
their chances of seeing your posts in their Newsfeed.

TIPS & TRICKS
Want to see all the Page Like Requests you’ve received?
If you never saw these, imagine how many of your FB friends
missed your Requests? Once you ask someone to Like your Page,
you cannot ask them again. Educate them on where to find
Requests they may have missed. Click on Like Pages…

TIPS & TRICKS
…then click on Invites.

TIPS & TRICKS
Here you will see all the Page Requests (Friends who have
asked you to like their Page) you may have missed.

ADDITIONAL RESOURCES
My Facebook Business Page: www.facebook.com/monicaramos
My Website and Blog: www.MoneliCo.com
Video Tutorials I have Created on YouTube: videotips.monelico.com
Subscribe to My Monthly Newsletter and Get Some Free Gifts:
www.MoneliCo.com/free-gifts
Get a Replay of My Last Free Webinar, How to Separate Business and
Personal on Facebook: www.MoneliCo.com/free-training
Check Out My Complete Resource List for Direct Sellers:
www.MoneliCo.com/direct-sales/resources

THANKS!
For more tips check out
www.MoneliCo.com &
fb.com/monicaramos

Intro to Facebook for Business 2014

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