NS Hut is an ecommerce directory that aims to gather information on all Bangladeshi ecommerce entities in one centralized and interactive platform at nshut.com. There is a need for such a platform as shoppers currently cannot easily find all ecommerce sites. NS Hut will allow shoppers to search for products by category, keyword, or distance and rate/review sites. The vision is to make the ecommerce sector more transparent and help entrepreneurs. Key features will include responsive design, SEO tools, geo-location search, and analytics integration. The brand will position itself as a helpful "friend" to shoppers and entrepreneurs. Advertising will promote the message "Go Right, Get Right" through internet, print, and electronic