Intro to unit
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This document outlines a study of a major British record label, including its production, distribution, marketing, and consumption patterns, as well as strategies to counter file sharing. Key questions to consider are the issues of media ownership and cross-media convergence in today's music industry, the impact of new technologies on production and marketing, how proliferation of hardware and content affects institutions and audiences, and how targeting national audiences poses issues for global institutions.
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Intro to unit
- 1. G322: The Music Industry
- 2. What will we be looking at? A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution marketing and consumption by audiences. This should be accompanied by the study of strategies used by the record labels to counter the practice of file sharing and their impact on music production, marketing and consumption.
- 3. Key Questions we’ll be considering • the issues raised by media ownership in contemporary media practice; • the importance of cross media convergence and synergy, in production, distribution and marketing; • the technologies that have been introduced in recent years at the levels of production, marketing and exchange; • the significance of proliferation in hardware and content for institutions and audiences; • the importance of technological convergence for institutions and audiences; • the issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions; • the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.