SlideShare a Scribd company logo
2
Most read
5
Most read
6
Most read
Visual Culture: Introduction
"Visual Culture" studies
recognizes the predominance
of visual forms of
media, communication, and
information in the postmodern
world.
Has there been a social and cultural shift
to the visual, over against the verbal and
textual, in the past 50 years, and has it
been accelerating in the past 10 or 20
years?

Or are our written, textual, and visual
systems continuing an ongoing
reconfiguration in a new (recognizable)
phase?
Study of visual culture merges
popular and "low" cultural forms,
media and communications, and
the study of "high" cultural forms or
fine art, design, and architecture.
The "visual culture" approach
acknowledges the reality of living in a
world of cross-mediation--our
experience of culturally meaningful
visual content appears in multiple
forms, and visual content and codes
migrate from one form to another:
 print images and graphic design
 TV and cable TV
 film and video in all interfaces and playback/display
technologies
 computer interfaces and software design
 Internet/Web as a visual platform
 digital multimedia
 advertising in all media (a true cross-media institution)
 fine art and photography
 fashion
 architecture, design, and urban design
We learn the codes for each form and code
switch among the media and the "high" and
"low" culture forms. The experience of
everyday life can be described as codeswitching or hacking the visual codes
around us to navigate and negotiate meaning
(see William Gibson, Pattern Recognition).
WEEGEE (ARTHUR FELLIG), THEIR FIRST
MURDER, I1941
PIETER CLAESZ, STILL LIFE WITH
STONEWARE JUG, WINE GLASS,
HERRING, AND BREAD, 1642
RENÉ MAGRITTE, TREACHERY OF IMAGES, 1928-29
RENÉ MAGRITTE, THE HUMAN CONDITION, 1933

More Related Content

PPTX
Introduction to Visual Culture
PPTX
Visual culture
PPTX
Introduction to Visual Culture
PPT
What Is Convergence culture?
PPTX
Visual culture and culture jamming
PPT
Laura mulvey, the male gaze
PPT
The Work of Art In The Age of ... (?)
 
PPTX
media and public sphere
Introduction to Visual Culture
Visual culture
Introduction to Visual Culture
What Is Convergence culture?
Visual culture and culture jamming
Laura mulvey, the male gaze
The Work of Art In The Age of ... (?)
 
media and public sphere

What's hot (20)

PPTX
Ideology & representation in media
PDF
The french new wave
PPT
Post Modernism in Media
DOCX
How do postmodern media differ from other media
PPT
Cultivation theory
PPTX
Italian Neorealism (1942 51)
PPTX
The Great Indian Parallel cinema
PPTX
Postmodernism
PPTX
Intro to media studies
PPTX
Postmodernism in media
PPTX
Stuart hall encoding decoding
PPTX
Thick description
PPTX
Theories of representation
PPT
Feminist Film Theory
PPTX
Fandom Henry Jenkins
PDF
Four Phases of Mediatization: An Analysis of the Mediatization of Politics
PDF
Evolution of Illustration in India
PPT
07 Contemporary Media Issues - Baudrillard Symbolic Exchange Hyperreality
PPT
French new wave 3
PPT
Simulacra and Simulations - Jean Baudrillard
Ideology & representation in media
The french new wave
Post Modernism in Media
How do postmodern media differ from other media
Cultivation theory
Italian Neorealism (1942 51)
The Great Indian Parallel cinema
Postmodernism
Intro to media studies
Postmodernism in media
Stuart hall encoding decoding
Thick description
Theories of representation
Feminist Film Theory
Fandom Henry Jenkins
Four Phases of Mediatization: An Analysis of the Mediatization of Politics
Evolution of Illustration in India
07 Contemporary Media Issues - Baudrillard Symbolic Exchange Hyperreality
French new wave 3
Simulacra and Simulations - Jean Baudrillard
Ad

Similar to Visual Culture: Introduction (20)

PPT
Media Cultures NEWM1001 week 1 09
PPT
VISUAL COMMUNICATION 4º
PPT
Transforming Cultural Industries - Nada Svob-Djokic @ Glocal: Inside Social M...
PPT
Transforming Cultural Industries
PDF
E-28-20121104-ENG
PPTX
Convergence culture
PDF
The Intersection of Technology and Traditional Art Forms (www.kiu.ac.ug)
PDF
YPLAN: a short introduction
PPTX
DIGITAL CULTURE AND THE FUTURE OF SCHOLARSHIP IN THE HUMANITIES-2022-FINAL-LA...
PDF
Technology And Its Impact On Art
PPT
Visuals
PPT
Culture, audience and technology
PPTX
Imaging and Photography of the Art .pptx
PPTX
Intro tv chapter1
PPTX
freeculture
PDF
digital_culture-enknjigaskoricama.pdf
PDF
Foc Ar Group Portfolio
PDF
The Intersection of Technology and Arts: New Mediums for Expression (www.kiu...
PPTX
New Media and New Technologies.pptx
PPT
Digital Humanities and the Future of Universities [Prof. Pier Luigi Sacco]
Media Cultures NEWM1001 week 1 09
VISUAL COMMUNICATION 4º
Transforming Cultural Industries - Nada Svob-Djokic @ Glocal: Inside Social M...
Transforming Cultural Industries
E-28-20121104-ENG
Convergence culture
The Intersection of Technology and Traditional Art Forms (www.kiu.ac.ug)
YPLAN: a short introduction
DIGITAL CULTURE AND THE FUTURE OF SCHOLARSHIP IN THE HUMANITIES-2022-FINAL-LA...
Technology And Its Impact On Art
Visuals
Culture, audience and technology
Imaging and Photography of the Art .pptx
Intro tv chapter1
freeculture
digital_culture-enknjigaskoricama.pdf
Foc Ar Group Portfolio
The Intersection of Technology and Arts: New Mediums for Expression (www.kiu...
New Media and New Technologies.pptx
Digital Humanities and the Future of Universities [Prof. Pier Luigi Sacco]
Ad

Recently uploaded (20)

PPTX
Project_Presentation Bitcoin Price Prediction
PPTX
22CDH01-V3-UNIT III-UX-UI for Immersive Design
PPTX
8086.pptx microprocessor and microcontroller
PPTX
VERNACULAR_DESIGN_PPT FINAL WITH PROPOSED PLAN.pptx
PPTX
Final Presentation of Reportttttttttttttttt
PDF
Test slideshare presentation for blog post
PPTX
UI UX Elective Course S1 Sistem Informasi RPS.pptx
PDF
trenching-standard-drawings procedure rev
PPTX
2. Competency Based Interviewing - September'16.pptx
PPT
robotS AND ROBOTICSOF HUMANS AND MACHINES
PPT
WHY_R12 Uaafafafpgradeaffafafafaffff.ppt
PDF
1 Introduction to Networking (06).pdfbsbsbsb
PPTX
URBAN FINANCEnhynhynnnytnynnnynynyynynynyn
PPTX
timber basics in structure mechanics (dos)
PDF
How Animation is Used by Sports Teams and Leagues
PPT
aksharma-dfs.pptgfgfgdfgdgdfgdfgdgdrgdgdgdgdgdgadgdgd
PDF
2025CategoryRanking of technology university
PDF
Social Media USAGE .............................................................
PPTX
PROPOSAL tentang PLN di metode pelaksanaan.pptx
PPTX
Presentation.pptx anemia in pregnancy in
Project_Presentation Bitcoin Price Prediction
22CDH01-V3-UNIT III-UX-UI for Immersive Design
8086.pptx microprocessor and microcontroller
VERNACULAR_DESIGN_PPT FINAL WITH PROPOSED PLAN.pptx
Final Presentation of Reportttttttttttttttt
Test slideshare presentation for blog post
UI UX Elective Course S1 Sistem Informasi RPS.pptx
trenching-standard-drawings procedure rev
2. Competency Based Interviewing - September'16.pptx
robotS AND ROBOTICSOF HUMANS AND MACHINES
WHY_R12 Uaafafafpgradeaffafafafaffff.ppt
1 Introduction to Networking (06).pdfbsbsbsb
URBAN FINANCEnhynhynnnytnynnnynynyynynynyn
timber basics in structure mechanics (dos)
How Animation is Used by Sports Teams and Leagues
aksharma-dfs.pptgfgfgdfgdgdfgdfgdgdrgdgdgdgdgdgadgdgd
2025CategoryRanking of technology university
Social Media USAGE .............................................................
PROPOSAL tentang PLN di metode pelaksanaan.pptx
Presentation.pptx anemia in pregnancy in

Visual Culture: Introduction

  • 2. "Visual Culture" studies recognizes the predominance of visual forms of media, communication, and information in the postmodern world.
  • 3. Has there been a social and cultural shift to the visual, over against the verbal and textual, in the past 50 years, and has it been accelerating in the past 10 or 20 years? Or are our written, textual, and visual systems continuing an ongoing reconfiguration in a new (recognizable) phase?
  • 4. Study of visual culture merges popular and "low" cultural forms, media and communications, and the study of "high" cultural forms or fine art, design, and architecture.
  • 5. The "visual culture" approach acknowledges the reality of living in a world of cross-mediation--our experience of culturally meaningful visual content appears in multiple forms, and visual content and codes migrate from one form to another:
  • 6.  print images and graphic design  TV and cable TV  film and video in all interfaces and playback/display technologies  computer interfaces and software design  Internet/Web as a visual platform  digital multimedia  advertising in all media (a true cross-media institution)  fine art and photography  fashion  architecture, design, and urban design
  • 7. We learn the codes for each form and code switch among the media and the "high" and "low" culture forms. The experience of everyday life can be described as codeswitching or hacking the visual codes around us to navigate and negotiate meaning (see William Gibson, Pattern Recognition).
  • 8. WEEGEE (ARTHUR FELLIG), THEIR FIRST MURDER, I1941
  • 9. PIETER CLAESZ, STILL LIFE WITH STONEWARE JUG, WINE GLASS, HERRING, AND BREAD, 1642
  • 10. RENÉ MAGRITTE, TREACHERY OF IMAGES, 1928-29
  • 11. RENÉ MAGRITTE, THE HUMAN CONDITION, 1933

Editor's Notes

  • #9: A woman relative cried...but neighborhood dead-end kids enjoyed the show when a small-time racketeer was shot and killed," wrote Weegee in the caption accompanying this startling photograph in his 1945 publication Naked City. On the facing page Weegee showed the bloody body lying in the street. Alternately laughing, staring in disbelief, or looking into the camera to grasp their own momentary chance to be recorded, the children who had witnessed this grisly scene form an unsettling amalgam of human emotion and self-absorption. Two women are among the group: one, whom Weegee mentioned above, stands at the center, her face contorted with anguished tears, her personal loss turned into public spectacle.