Intro to Whole Brain® hackathons
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The document outlines the concept of Whole Brain® hackathons, which are collaborative events designed to accelerate innovation by leveraging diverse thinking preferences among team members. The process involves multiple workstreams focused on business, user experience, and development, culminating in a testable prototype within a week. Key deliverables include a quantified business case, user journey assessments, and refinement of the product based on user feedback.
Intro to Whole Brain® hackathons
- 1. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results. © Herrmann Global LLC Whole Brain® Hackathons A Rapid, Co-Creative Approach to Innovation
- 2. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC© Herrmann Global LLC Better Thinking. Better Performance. Better Results. What is a Hackathon? A Hackathon is typically a gathering of engineers to collaboratively hack a product or service to innovate for new value. This is done in an intensive format, over a compressed period of time, in order to accelerate speed to market. The goal: Create a testable product or service in as little as 3 days…and have fun doing it!
- 3. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC© Herrmann Global LLC Better Thinking. Better Performance. Better Results. What’s unique about a Whole Brain® Hackathon? Stronger focus placed on identifying and leveraging diverse and complementary thinking preferences across your team – so you bring your Whole Brain® to bear. Leveraging a wider network of thinkers to catalyze your innovation – not just engineers, but also designers, marketers and strategists (internal and external). Using our tried-and-true team workshop facilitation approaches and tools to most effectively engage and tap into the Whole Brain ® of each participant and the group. As a result, delivering Whole Brain ® innovation – an engineering breakthrough plus the user experience, business model, and development plan it needs to succeed. Our distinctive Whole Brain® approach enables maximum co-creative productivity from the team, resulting in a more successful innovation outcome.
- 4. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC© Herrmann Global LLC Better Thinking. Better Performance. Better Results. The “secret sauce” is in harmonizing 4 teams & workstreams to create something amazing! Business Design User Ops
- 5. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC© Herrmann Global LLC Better Thinking. Better Performance. Better Results. Working prototype User journey & feedback Feasibility & development Business case Whole Brain® Hackathon deliverables Quantified business case and ROI, value proposition & business model canvas Initial feasibility assessment & development plan Minimally viable product (or service) demonstrator Empathy mapping, feedback from initial demo testing & user experience journey
- 6. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC Better Thinking. Better Performance. Better Results. Discover Explore Develop Refine Consolidate & Test Monday Tuesday Wednesday Thursday Friday • Introducing our team’s Whole Brain® (getting to know each other and our thinking preferences) • Defining a shared, interdependent Hackathon goal • Aligning on inputs: business / user stories, ingoing ideas and hypotheses • Kicking off workstreams, teams (Design, User, Business, Ops) and and roles • Product requirement identification / prioritization • Initial prototype development • Prototype testing and refinement • Prototype Demonstration • User need assessment & initial marketing strategy • User experience journey and UI/UX design • UX/UI testing & refinement • Prepare for user testing • User testing & feedback capture • Marketing strategy refinements • Value proposition and business model ideation • Business case development and calculations • Business case refinement and ROI estimates • Present business case and ROI estimates • Capture initial feasibility considerations and requirements • Further develop requirements and feasibility considerations • Refine feasibility assessment and development plan recommendations • Present feasibility assessment, development plan and next steps • Facilitate & share progress • Evaluate and prepare for next day Typical Whole Brain® Hackathon Process Workshop & team prep (2-4 weeks) Development Iterations / Sprints (5-8 weeks) Start product development Further User Tests (3-5 weeks) Refinement & selection (2-4 weeks) Start product development Initial Ideation Sessions Full Product Development Cycles Hackathon (1 week)
- 7. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC© Herrmann Global LLC Better Thinking. Better Performance. Better Results. New capabilities, same promise…
- 8. Better Thinking. Better Performance. Better Results.Better Thinking. Better Performance. Better Results.© Herrmann Global LLC