Introduction
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This document provides an introduction to a course on business analytics. It discusses: 1) The course structure which includes topics on the digital economy, decision making, business analytics, visual communications, and a final exam. 2) An overview of the facilitator's background working with major technology companies. 3) Assessment criteria which includes blog posts and a multiple choice exam.
Introduction
- 1. Business Analytics http://DSign4Analytics.com Introduction December 7 2016 Introduction
- 3. • More data has been created in the past two years than in the previous history of the human race • « Strategists still confuse technology with purpose … instead of garnering context and empathy to inform change…” - Brian Solis Digitial Transformation Introduction
- 4. Introduction
- 5. Module Facilitator • I work with managers to help them understand how enterprise applications, web and mobile technologies can enrich their careers. • The client portfolio in the ICT industry includes Microsoft, Apple, Ernst & Young, France Telecom, HP, IBM, Oracle and SAP . •The work with the IT industry in Europe has included fifty partner and customer conferences, a dozen case studies, and various marketing support activities. Prof. Lee SCHLENKER, Professeur ESC Pau Managing Director, LHST Web : www.leeschlenker.com Introduction
- 6. 6 Date Subject 07 December The Digital Economy 12 December Décision Making Fundamentals 12 December Business Analytics Fundamentals 13 December Visual Communications Fundamentals 13 December QCM How does information technology influence our perceptions of ourselves, our communities, and our work ? ©2016 LHST sarl Course Structure Introduction
- 7. Module Facilitator • I work with managers to help them understand how enterprise applications, web and mobile technologies can enrich their careers. • The client portfolio in the ICT industry includes Microsoft, Apple, Ernst & Young, France Telecom, HP, IBM, Oracle and SAP . •The work with the IT industry in Europe has included fifty partner and customer conferences, a dozen case studies, and various marketing support activities. Prof. Lee SCHLENKER, Professeur ESC Pau Principal, LHST Web : www.leeschlenker.com Introduction
- 8. Assessment Grading Scale Blog posts: 25% of your grade will be based on the quality of your blog posts Multiple Choice Exam: 75% of your grade will be based upon a QCM • Participants will produce several deliverables for this module. • Individually, they will document and produce blog posts on the story of self, the story of us, and the story of Now. • Collectively, they will document and analyze the digital footprints of themselves, their ideas and their networks. • The final presentations will present the results what they have learned about decision-making, business analytics and visual communication. Introduction
- 9. • How does the author define the “Fourth Industrial Revolution”? • The concept of looking “outside-in” suggests that we must understand the shifting business context affects our work, our careers and our business. Give at least one example. • What are digital natives and how do they look at business differently? • How are values changing in a digitally intermediated world? How Business Can Thrive in the Digital Economy (2016) Technology
- 10. Stories of self, us and now Production rather than Consumption Existance rather than Distance Action rather than Data Tomorrow rather than Today Self Us Now Technology
- 11. To help us understand the motivations, experience and objectives of the internal and external clients of the organization ROI Real time data ... Stockholders Competition “made in” “made by” ... The State Lower entry barriers Acquisitions, OPA... Partners Loyalty Real costs ... Clients The Enterprise Mobility Empowerment ... Employees Technology
- 12. • Your search history • Your search trends • Your contacts • Your location • Your interests and demographics www.google.com/dashboard ©2014 L. SCHLENKER Technology
- 13. • From an objective point of view, information refers to date in context that conveys meaning to an individual. • From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning. • Given these definitions what meaning do Wikileaks, Facebook or Whatapp have? Assane, The Conversation Technology
- 14. Lee SCHLENKER Results Actions Knowledge Context Data Process Interprets Decisions Measures Obtain Define Require Drive The ladder of initiatives™ Technology
- 16. • Shopkick, was founded in August 2010 in…. Palo Alto • Based on geolocalisation, it permits customers to earn points towards future purchases in a predefined group of stores • More than 2,3 million people uploaded the application in the first three years – leading to 2 million physical shopping trips • Once the propect was inside the store, the application increased the conversation rate 15 to 20%. • In total, more than 700 million products were consulted through the application and 7 million products were scanned during physical store visits. Shopkick Economy
- 17. • What if the devices “completely go away to be absorbed into the fabric of our lives?” • Smart pills are an example of ambient technologies that integrate into our environments • These Invisibles will create a world in which we don’t see technology or sensors • Can technology become human – reacting to what makes each one of us unique? http://youtu.be/-hhOtjdkU34 ©2014 L. SCHLENKER Economy
- 18. "Experience is knowledge, everything else is information" -- Albert Einstein • Service economy – value comes from services embedded in the product • Pine and Gilmore argued that differentiation today comes from creating “experiences” • Starbucks, Michelin, Hermès, Apple • Companies provide “stages”, managers are “actors”, customers are active “spectators” Economy
- 19. • Knowledge is not only history: it is a dynamic/changeable process • KM is facilitated by technology, but it is primarily about people, working together and about communication • We need to connect, to put in context, to globalize our information and our knowledge, thus to look for a complex knowledge. • Knowledge management originates from a strategy that is informative, instructional, and cognitive. ©2006 LHST sarl Patti Anklam The Social-Network Toolkit Values
- 20. • Alvin Toffler in Future Shock (1971) talked about the “experiential economy” • Four phases – agrarian, industrial, service an now experience • Examples of Walt Disney, AOL, Starbucks, IBM • Tranformational “Memory” itself becomes the product — the "experience". Pine and Gilmore Values
- 21. Entropy • Oxford Dictionaries’ international word of the year • Objective facts are less influential than emotion and personal belief. • Usage increased by 2,000% in 2016 compared to 2015 • Thirty years ago academics started to discredit “truth” as one of the “grand narratives” • Post modernism - there is no position outside ourselves from which to establish truth The truth about « Post-Truth » Politics
- 22. Productivity • Harder, better, faster… • Mechanized productivity • Knowledge productivity • Continuous Productivity Steven Sinofsky Values
- 23. Product Value • Delivery • Use Brand Value • Reputation • Promise Relationship Value • Experience • Conversation Values
- 25. • Common objectives – shared meaning • Actors and actants • Innovation closely tied to organisation • Possibilities tied to societal environment Innovation
- 26. Innovation
Editor's Notes
- #2: Is David taking decisions? How does the oven know what do to? How does data change David’s world? How we use Data to make better decisions?